November 2021 Highlights

November Summary-

The Veterans Day photos and Thanksgiving Lunch at The Max were popular on Twitter and Facebook. An AP story on enrollment numbers led us to a spike in media coverage. We also had a new basketball assistant coach hired, and Dr. Nicholas Creel spoke publicly on several topics. Although the sentiment of our coverage was overall positive, the negatives focused on the drive-by shooting that happened near a Family Day event at Central State and follow up stories to that.

Media exposure-

Spikes on social media— Nov. 2- Women’s basketball plays Tennessee and volleyball game.  Nov. 3-4- Basketball game recap at Tennessee. Nov. 5-volleyball loss, basketball game. Nov. 7-8- false pick up for UGA football game. Nov. 11- Service Saturday, basketball game. Nov. 11- student athletes sign to play sports, basketball win.

Spike in media coverage— Nov. 1 – AP story on enrollment numbers, new basketball assistant coach hired, and Dr. Nicholas Creel speaks on several topics. Nov. 3- Women’s basketball plays the Tennessee Volunteers. Nov. 12 – alumni named teacher of the year finalist for Gwinnett County, GC Veterans Day commemoration, and theatre production.

Sentiment score

The sentiment of our coverage was overall positive. The negatives focused on the drive-by shooting that happened near a Family Day event at Central State and follow up stories to that.  

Share of voice

Share of voice for NEWS breakdown of hits-

  1. UGA 47.8 %
  2. Georgia Southern- 35.8%
  3. Kennesaw State- 3.8 %
  4. Valdosta- 3.6%
  5. Mercer- 3%
  6. Berry- 1.56%
  7. UNG- 1.06%
  8. Elon- 1.05%
  9. GCSU Global- .25 %

Share of voice for SOCIAL breakdown of hits-

  1. Georgia Southern- 40.4%
  2. UGA 32.3 %
  3. Valdosta- 7.12%
  4. Kennesaw State- 4.7 %
  5. UNG- 4.5%
  6. Elon- 3.9%
  7. Mercer- 2.9%
  8. GCSU – 2.6%
  9. Berry- 1.44%

Share of voice

Ad Value Equivalent

Exact match 2.0 (Georgia College media hits with some athletics)- an estimated $29.599 million with spikes on Nov. 1-5, 8-10, 12, 14, and 22. The large jump we can assume is from women’s basketball playing Tennessee and the publicity from that.

Social Media Highlights

Looking back at November, we had a lot of great content we were able to share on social media. At this point of the year, the fall semester is peaking and there were lots of activities and initiatives that helped signal a return to normal. The Veterans Day photos and Thanksgiving Lunch at The Max were popular on Twitter and Facebook. Fall and Thanksgiving content performed well on Instagram. Some other posts that did well were the US News & World Report and the art gallery post. Looking forward, our metrics for the year should be strong as upcoming commencement and holiday greetings post help us close out 2021.

Media Hits

The Union-Recorder • USA • Nov 29 • 10:43 PM

Alleged hazing incident being probed at GC

Henry Herald • USA • Nov 29 • 07:47 PM

Union Grove grad Wesley Simpson earns Georgia College’s Bobcat Athlete of the Week honor

Yahoo news • USA • Nov 29 • 10:16 AM

Mayor, City Council welcome new GC president

Chicago Jewish News • USA • Nov 23 • 12:16 AM

Is Connor S From The Bachelor Jewish?

Morning News • CAN • Nov 23 • 12:14 AM

Europe Locking Down Again for COVID-19: Why That Probably Won’t Happen in the United States

The Union-Recorder • USA • Nov 22 • 07:00 PM

Christmas parade returning this year

MetterAdvertiser.com • USA • Nov 17 • 03:26 PM

Glanton signs with GA College

WJCL-TV • USA • Nov 16 • 11:41 PM

Metter baseball standout John Luke Glanton signs with Georgia College

The American Genius • USA • Nov 15 • 11:15 AM

Professional meets personal: Should agents disclose relation to clients?

The Union-Recorder • USA • Nov 8 • 08:36 AM

‘Native Sons Lost’

USA News Hub • USA • Nov 7 • 10:44 AM

In Trumpland parallel reality, election was stolen and racism was long ago

Laredo Morning Times • USA • Nov 4 • 06:41 PM

Family and Real Estate: Should Agents Disclose That They’re Related to a Client?

University of Tennessee Athletics • USA • Nov 2 • 02:43 PM

HOOPS CENTRAL: #15 Lady Vols vs. Ga. College

Forbes • USA • Nov 2 • 08:03 AM

The 8 Early Leadership Lessons From UN Climate Change Summit

Morning News • CAN • Nov 1 • 07:19 PM

What to Expect From the Supreme Court Hearing on the Texas Abortion Ban

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