Highlights for February 2018

February Summary

Our primary spikes in media coverage for the past months coincide with basketball games (see below), with the overall sentiment being positive. We came in third in our overall news share behind Mercer and UNC Asheville. An important note is the fact that Facebook changed it’s algorithm in order to favor individual pages rather than group pages which could account for a moderate drop in our overall numbers.

Media exposure-

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Spikes on social media— Feb. 3baseball and basketball games. Feb. 16- Homecoming posts by students and alumni. Feb. 24 – Basketball loss to Francis Marion and guest speaker, Rick Ellis, on campus.

 

Spike in media coverage—Feb. 6– Baseball home opener, women’s Leadership forum on WGXA. Feb. 10- soccer signings. Feb. 14- baseball loss, more Literacy Center Grant announcements, students volunteer at Night to Shine. Feb. 21- baseball and basketball scores and Chris Greer photo exhibit. Feb. 26- 27- Kerry Neville wins Fulbright. Feb. 28- “Cabaret” opens on campus.

Sentiment score

Sentiment 2-18 copy.jpg

The sentiment of coverage was overall positive.

Share of voice

SOV News 2-18 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. UNC Asheville – 46 %
  2. Mercer- 15.6 %
  3. GCSU Global- 11.6 %
  4. Berry-7.8 %
  5. SC Aiken- 5.1%
  6. Midwestern- 4.6 %
  7. Henderson- 4.0 %
  8. New College of Florida: 3.6 %
  9. Montevallo- 1.8 %

 

SOV Social 2-18 copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Henderson- 20.1 %
  2. UNC Asheville- 18.7 %
  3. Midwestern- 15.5 %
  4. Berry- 11 %
  5. Mercer – 10.4 %
  6. GCSU- 9.9 %
  7. USC Aiken-7.6 %
  8. Montevallo-4.8 %
  9. New College of Florida- 1.8 %

 

Ad Value Equivalent

AVE 2-18 copy.jpg

Exact match (Georgia College media hits with some athletics)-  total of an estimated $573,000. The value spiked on, Feb. 5, Feb. 10, Feb. 13, Feb. 18 and Feb. 21-22.

Social Media Highlights

Facebook’s algorithm change made itself known in the month of February. Overall engagements decreased for the month due to this. However, we did have some pieces of content that performed really well.

The Tanvi Lonkar story was 3rd overall with 9,520 impressions, 529 total engagements and it got 176 different mentions on Facebook. The Bradley Galimore video got 12,698 impressions with 8 different retweets on Twitter. The Homecoming video and photos were our major source of engagement for the month with a total of 2,655 engagements across Instagram and Facebook. We also had over 1000 people engage with us on the throwback commercial for Homecoming on Facebook alone. Linked In’s performance was up this month due to the strong start that we got with the career related content at the beginning of the month. This along with the paid advertising was enough to keep our engagement numbers up all month.

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Print and Radio Media Hits

247 Customs Broker • USA • Feb 28 • 03:31 pm
Breaking the oligarchy lock on parcel express

The Union-Recorder • USA • Feb 28 • 11:15 am
GC Theatre and Dance presents ‘Cabaret’ this week

The Tifton Gazette • USA • Feb 27 • 02:00 pm
GC professor wins Fulbright award

Flagpole Magazine • USA • Feb 21 • 12:06 am
Chris Greer

The Union-Recorder • USA • Feb 20 • 04:00 pm
Bobcat women down PBC Champion North Georgia, 84-82

The Union-Recorder • USA • Feb 20 • 03:05 pm
GC men’s basketball edged by North Georgia, 66-59

The Union-Recorder • USA • Feb 19 • 05:08 pm
Georgia College, CREATE Inc. sponsor fifth annual ArtHealthy Festival

The Union-Recorder • USA • Feb 19 • 05:06 pm
Georgia College professor wins prestigious Fulbright to Ireland

The Union-Recorder • USA • Feb 19 • 05:04 pm
Education administrators undergo threat assessment training at GC

WGXA.TV • USA • Feb 19 • 03:14 pm
Social media responds to Fla. shooting with #NeverAgain…How powerful is it?

WGXA.TV • USA • Feb 19 • 07:12 am
Georgia College holds threat-assessment seminar

IndiaWest.com • USA • Feb 18 • 10:00 pm
‘Slumdog Millionaire’ Actress Celebrates Women through Bold, Mesmerizing Artwork

AccessWDUN • USA • Feb 17 • 08:09 pm
No. 21 UNG women fall to Georgia College

The Union-Recorder • USA • Feb 17 • 08:00 am
GC Student highlights inequality through art

The Union-Recorder • USA • Feb 15 • 08:00 pm
GC to welcome new A&S dean

13WMAZ • USA • Feb 15 • 07:10 pm
Georgia College police chief on mass shootings, safety

WGXA.TV • USA • Feb 15 • 05:03 pm
Twiggs County Public Schools to increase “language nutrition” of local children

WGXA.TV • USA • Feb 15 • 04:58 pm
GCSU police chief reflects on experience with U of Iowa shooting, Columbine

The Union-Recorder • USA • Feb 14 • 06:00 pm
Williams receives state parole board appointment

Savannahnow.com • USA • Feb 14 • 05:18 pm
Savannah Speech and Hearing Center receives $10,000 grant

The Union-Recorder • USA • Feb 14 • 05:02 pm
Cellphone ban tabled

The Valdosta Daily Times • USA • Feb 14 • 02:00 pm
Smiles abound at Night to Shine

WGXA.TV • USA • Feb 13 • 11:54 am
Slumdog Millionaire actress paints women of the world at Georgia College

The Union-Recorder • USA • Feb 13 • 08:00 am
CURTAIN CALL: An evening of percussion coming this week

WGXA.TV • USA • Feb 12 • 10:46 pm
Georgia College hosts piano recital celebrating women’s equality

WGXA.TV • USA • Feb 9 • 08:43 pm
Community makes prom night “shine” for people with disabilities

Middle Georgia CEO • USA • Feb 9 • 09:50 am
Mercer University School of Medicine, Twiggs County Schools Receive $20,000 Grant to Support

American Association of State Colleges and Universities • USA • Feb 9 • 09:42 am
AASCU ANNOUNCES 2018 AMERICAN DEMOCRACY PROJECT DIGITAL POLARIZATION INITIATIVE

The Daily Citizen • USA • Feb 9 • 12:01 am
‘A true partnership’: Dalton State School of Education receives literacy grants

The Union-Recorder • USA • Feb 7 • 07:00 pm
Museums, sites prepare for Super Sunday

WGXA.TV • USA • Feb 6 • 04:37 pm
Georgia College holds 19th Annual series of Women’s Leadership Forums

Bryan County News • USA • Feb 6 • 01:38 pm
Richmond Hill Montessori gets literacy grant

The Union-Recorder • USA • Feb 5 • 10:30 am
#22 Bobcat Baseball Starts Season With A Bang, 21-0

The Union-Recorder • USA • Feb 3 • 04:00 pm
GC researchers discover new method for water treatment

The Union-Recorder • USA • Feb 3 • 10:15 am
Bobcat men’s basketball gets hard-fought win over Georgia Southwestern

Barrow Journal • USA • Feb 3 • 10:04 am
England: Taking care of business under the Gold Dome

The Union-Recorder • USA • Feb 2 • 06:30 pm
Students gather for 41st annual science fair

The Union-Recorder • USA • Feb 2 • 05:30 pm
GC women’s basketball never trails against Georgia Southwestern

Northwest Georgia News • USA • Feb 2 • 11:50 am
Holley recommended as Assistant Principal at the Campus of Calhoun Middle and High School

Americus Times-Recorder • USA • Feb 1 • 09:22 pm
Poor shooting hurts Lady Hurricanes against Georgia College

The Union-Recorder • USA • Feb 1 • 08:47 am
Georgia College Baseball Kicks off 2018 Season

Augusta CEO • USA • Feb 1 • 07:51 am
Jade Morey Selected as Forward McDuffie President & CEO

 

Television Hits

There were two television coverage hits this past month. One of them highlighting one of our students and another about our K-5 science fair which is now the only science fair of it’s kind in the state.

13WMAZ • USA • Feb 13 • 07:22 pm
‘Slumdog Millionaire’ actress hopes to empower women through her art

13WMAZ • USA • Feb 2 • 11:46 pm
Georgia College holds one-of-a-kind K-5 science fair

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