Highlights for September 2017

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  • Spikes on social media 7-8- “Georgia college(s)” starting to announcement closures due to Irma. Sept. 12- Campus closure updates and photos of trees down on campus. Sept. 14- Gamma Sigma Sigma fundraiser, softball player signs letter of intent, Senior Picnic. Sept. 15- Housing professionals workshop held on campus.  Sept. 18- US News rankings released, Educational Symposium, Constitution Week. Sept. 22- Honors program induction, Delta Gamma Date night, . Sept. 27- Gubernatorial debate preview in local paper, suicide prevention lecture. Sept. 28-  students commit to play basketball, soccer game play by play, tennis competes at regionals. Sept. 29- volleyball recap, Delta Gamma Big/little, Outdoor Center promoting the upcoming backpack trip. Sept. 30- GC Miracle Color Run, volleyball win.
  • Spike in media coverage- 6Confederate monument forum at MGA with GC faculty, new Zaxby’s open with check presentation, Campus Carry a non-issue for GC campus. Sept.7 – Campus closure announced. Sept. 8- One student attends Campus Carry meeting, more on campus closure. Sept. 12-  US News rankings, campus closure.  Sept. 18- Middle Georgia Schools symposium, Constitution Week.  Sept. 19- Professor creates free e-books for educators, volleyball loss to Augusta. Sept. 21- tracking wasps to save ash trees. Sept. 25- soccer win, “Confronting Islamophobia” event, tennis win.

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The sentiment of coverage was overall positive. The only negatives were for the campus carry session where only one person attended, damage on campus due to the storm and the Georgia Tech officer identified as a GC grad.

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Share of voice for NEWS breakdown of hits-

  1. Mercer- 38.3 %
  2. GCSU Global- 19.2 %
  3. Midwestern- 13.7 %
  4. UNC Asheville – 9.4 %
  5. SC Aiken-4.7 %
  6. Berry-4.7 %
  7. Henderson- 4.6 %
  8. New College of Florida- 3.6 %
  9. Montevallo- 1.9 %

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Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Midwestern- 47.1 %
  2. Henderson- 12.5 %
  3. UNC Asheville- 10.3 %
  4. Mercer-7.9 %
  5. Berry- 7.4 %
  6. GCSU – 5.3 %
  7. USC Aiken-4.8 %
  8. Montevallo-3.9 %
  9. New College of Florida- .8 %

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Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)-  total of an estimated $1.498 million with spikes with coverage on Sept. 13, 18 and 25-27.

Print and Radio Media Hits

The Union-Recorder   •   USA   •   Sep 30   •   09:38 pm
Bobcats places fourth at Bulldog Stampede

Gwinnett Daily Post   •   USA   •   Sep 27   •   04:47 pm
GWINNETT GRADS: Norcross’ Yost shines in cross country, but truly loves Ultimate Frisbee

Transport Topics Online   •   USA   •   Sep 27   •   03:26 pm
Surveys Continue to Find Gaps in Logistics Technology and Service Capabilities

The Atlanta Journal-Constitution   •   USA   •   Sep 27   •   09:41 am
Georgia Tech officer who shot student had no prior complaints

The Atlanta Journal-Constitution   •   USA   •   Sep 26   •   02:18 pm
Five things to know about Georgia Tech officer Tyler Beck

The Union-Recorder   •   USA   •   Sep 25   •   08:45 pm
Freshmen power Bobcats past Clayton State, 2-1

The Union-Recorder   •   USA   •   Sep 25   •   08:23 pm
‘Confronting Islamophobia’ tonight at Georgia College

The Union-Recorder   •   USA   •   Sep 25   •   05:30 pm
Bobcat women claim singles, doubles titles at GC Fall Championships

The Union-Recorder   •   USA   •   Sep 23   •   04:15 pm
Testing, recent achievements discussed at GC symposium

7thSpace   •   NLD   •   Sep 22   •   07:27 am
2017 Arts and Letters Competition for Drama Announced

Albany Herald   •   USA   •   Sep 19   •   02:13 pm
Ebook brings Georgia state parks to life

The Union-Recorder   •   USA   •   Sep 19   •   10:30 am
GC offering Constitution Week events

The Union-Recorder   •   USA   •   Sep 19   •   08:00 am
OUR SPACE: Farewell, Cassini, and thanks for all the pics

The Union-Recorder   •   USA   •   Sep 18   •   07:15 pm
Georgia College to host educational symposium for Middle Georgia schools

The Daily Citizen   •   USA   •   Sep 17   •   12:01 am
Class Acts for Sept. 17

Get Schooled – MyAJC.com   •   USA   •   Sep 12   •   03:16 pm
New college rankings: Emory, Georgia Tech earn highest ratings in state

WGXA.TV   •   USA   •   Sep 12   •   12:05 pm
Wednesday school closures

The Union-Recorder   •   USA   •   Sep 12   •   11:35 am
Georgia College extends campus closure to Wednesday

The Union-Recorder   •   USA   •   Sep 11   •   09:43 am
Irma causes closures, cancelations in Baldwin County

Breitbart   •   USA   •   Sep 8   •   03:56 pm
Only One Student Attends College Information Meeting on Campus Carry

The Union-Recorder   •   USA   •   Sep 8   •   02:56 pm
Hurricane Irma causes school cancelations

 Macon Telegraph   •   USA   •   Sep 8   •   10:24 am
Hurricane Irma: Middle Georgia closings and cancellations

College and University   •   NLD   •   Sep 7   •   08:52 pm
Three South Georgia colleges closed as Hurricane Irma nears

 The Union-Recorder   •   USA   •   Sep 7   •   08:45 pm
Bobcat volleyball splits Day 2 of Bobcat Classic

13WMAZ   •   USA   •   Sep 7   •   07:34 pm
Georgia College announces campus closures ahead of Hurricane Irma

Wsbradio.com   •   USA   •   Sep 7   •   06:26 pm
Hurricane Irma: Metro Atlanta schools announce closings

Americus Times-Recorder   •   USA   •   Sep 7   •   03:30 pm
Steven Ledbetter graduates from Georgia College

The Union-Recorder   •   USA   •   Sep 6   •   07:21 pm
Zaxby’s new location set to open

The Union-Recorder   •   USA   •   Sep 6   •   05:45 pm
Our Space: Molly Bittner, Cassini Systems Engineer

The Union-Recorder   •   USA   •   Sep 6   •   03:00 pm
GC soccer tops King in season opener, 2-1

The Union-Recorder   •   USA   •   Sep 6   •   10:15 am
Campus carry a non-issue for GC thus far

WGXA.TV   •   USA   •   Sep 1   •   09:06 pm
Milledgeville women use painting to counteract hate

The Union-Recorder   •   USA   •   Sep 1   •   11:15 am
Elementary schools teaming up to produce ‘Seussical’

Television Hits

The chief story covered on local television was with the closings due to Hurricane Irma. Those stories have been highlighted above the break. Other stories involve a Confederate monument forum as well as our annual Constitution week.

13WMAZ   •   USA   •   Sep 8   •   11:34 am
Central Ga. school closures ahead of Hurricane Irma

13WMAZ   •   USA   •   Sep 12   •   11:52 am
LIST: Wednesday school closures


WGXA.TV   •   USA   •   Sep 18   •   04:37 pm
Georgia College kicks off Constitution Week celebrations

WGXA.TV   •   USA   •   Sep 21   •   08:39 pm
Local college uses wasps to track beetles to save ash trees

WGXA.TV   •   USA   •   Sep 20   •   04:51 pm
Georgia College professor creates digital textbook on Georgia’s State Parks

13WMAZ   •   USA   •   Sep 6   •   09:28 pm
Confederate monument forum held at Middle Ga. State University

Social Media Highlights

Facebook – 15,437 followers

1.4% increase in followers, 786,593 impressions, 3,972 page engagements.

Top posts by reach:

  1. Georgia College listed as Top Public Regional University – 37,942
  2. Natural Resources (DNR) ebook – 15,837
  3. Stay safe this weekend and through the storm – 8,983
  4. Campus Closure – 30,376
  5. Happy Bobcat Friday! – 6,802

Twitter – 8,848 followers

1.1% increase in followers, 65,033 organic impressions, 2,492 total engagements.

Top posts by interactions:

  1. Georgia campuses closed – 49
  2. Campus Closure – 47
  3. GC Ranked Top Public University – 45
  4. Reminder: Campus Closure – 8
  5. Update: Campus Closure – 5

Instagram – 7,603 followers

1.1% increase in followers, and 7,603 likes.

Top photos:

  1. Happy Bobcat Friday! – 944
  2. #flashbackfriday – 692
  3. Have a great Monday, Bobcats! – 575

LinkedIn – 28,070 followers

YouTube – 186 subscribers

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