Highlights for August 2017

Media Exposure Aug 2017 copy.jpg

  • Spikes on social media 1- student commits to play basketball at GC. Aug. 8- 11- Andalusia gift. Aug. 15- Anti-hate rally held on campus. Aug 17- Move in. Aug. 18- Dr. Domingue gives eclipse glasses to local schools. Aug 21- Eclipse and first day of classes.  Aug. 22- Class of 2021 photo released.
  • Spike in media coverage- A 8-9- Andalusia gift and man charged with rape sentenced. Aug. 21- College Choice rankings for nursing programs released, and Gary Thrower seeks reelection.

Sentiment Aug 17 copy.jpg

The sentiment of coverage was overall positive. The only negative was the anti hate rally held on campus.

SOV News Aug 17 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. Mercer- 1 %
  2. GCSU Global- 20.7 %
  3. Midwestern- 11.5 %
  4. Montevallo- 9.8 %
  5. UNC Asheville – 7 %
  6. SC Aiken-6.9 %
  7. Henderson- 6.3 %
  8. Berry-6.2 %
  9. New College of Florida- 2.7 %

SOV Social Aug 17 copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Midwestern- 26.2 %
  2. Henderson- 17.5 %
  3. UNC Asheville- 13.4 %
  4. GCSU – 11.3 %
  5. Mercer-10.4 %
  6. Berry- 11.9 %
  7. USC Aiken-5.3 %
  8. Montevallo-4.3 %
  9. New College of Florida- 1.3 %

AVE Aug 2017 copy.jpg

Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)-  total of an estimated $1.865 million with spikes with coverage on Aug. 8  14 and 21.

Print and Radio Media Hits

Moultrie Observer   •   USA   •   Aug 28   •   01:13 pm
Local residents fight hate with paint

Cleveland Daily Banner   •   USA   •   Aug 27   •   12:24 am
Campus Briefs 8-27

The Newnan Times-Herald   •   USA   •   Aug 26   •   04:34 pm
Education briefs

Online Athens   •   USA   •   Aug 25   •   04:15 pm
Blacks, Hispanics under-represented at UGA, other top schools

The Union-Recorder   •   USA   •   Aug 22   •   10:30 am
GC women’s cross country slotted fifth in PBC preseason poll

HealthTechnologyNet   •   USA   •   Aug 21   •   12:16 pm
College Choice Releases 2017 Ranking of the 25 Best Online Nurse Practitioner Degree Programs

Savannah CEO   •   USA   •   Aug 21   •   12:12 am
Armstrong Professor Named to University System of Georgia College 2025 Initiative Working Group

The Union-Recorder   •   USA   •   Aug 19   •   01:15 pm
Milledgeville has long history with total eclipse

The Union-Recorder   •   USA   •   Aug 18   •   02:30 pm
Oak Hill students receive protective eyewear for solar eclipse

The Union-Recorder   •   USA   •   Aug 17   •   07:15 pm
GC freshmen prepare for new year

The Tifton Gazette   •   USA   •   Aug 17   •   02:00 pm
VIDEO: Locals gather in response to violence

WGXA.TV   •   USA   •   Aug 16   •   03:56 pm
GCSU professor donates 10,000 solar eclipse glasses

13WMAZ   •   USA   •   Aug 15   •   07:57 pm
Anti-hate rally held at Georgia College

Longview News-Journal   •   USA   •   Aug 12   •   07:24 pm
Flannery O’Connor’s Andalusia farm given to Georgia College

The Union-Recorder   •   USA   •   Aug 11   •   03:03 pm
GC students get study little-known aspect of German history

Smithsonian   •   USA   •   Aug 11   •   08:11 am
Georgia College Gifted Farm Where Flannery O’Connor Composed Southern Gothic

13WMAZ   •   USA   •   Aug 10   •   05:59 pm
Georgia College celebrates gift of O’Connor’s Andalusia Farm

The Union-Recorder   •   USA   •   Aug 10   •   05:21 pm
Area schools plan for solar eclipse

All On Georgia   •   USA   •   Aug 10   •   06:10 am
Flannery O’Connor’s Andalusia farm gifted to Georgia College

Inside Higher Ed   •   USA   •   Aug 10   •   03:23 am
Georgia College Will Maintain Flannery O’Connor’s Home

Philanthropy News Digest   •   USA   •   Aug 10   •   12:51 am
Flannery O’Connor’s Family Farm Donated to Georgia College

The Union-Recorder   •   USA   •   Aug 9   •   07:07 pm
Andalusia changes hands

41 NBC News   •   USA   •   Aug 9   •   06:44 pm
Milledgeville man sentenced to 30 years for sexual assault at GCSU

Macon Telegraph   •   USA   •   Aug 9   •   02:07 pm
Man pleads guilty to raping woman at gunpoint on Georgia College campus

41 NBC News   •   USA   •   Aug 9   •   11:45 am
Georgia College being gifted Flannery O’Connor’s Andalusia farm

The Atlanta Journal-Constitution   •   USA   •   Aug 9   •   10:27 am
Flannery O’Connor home gets new manager

Middle Georgia CEO   •   USA   •   Aug 9   •   07:12 am
Georgia College & State University Foundation, Andalusia Foundation Host Historic Event August 9th

Alva Review-Courier   •   USA   •   Aug 9   •   12:12 am
Flannery O’Connor’s Andalusia farm gifted to Georgia College

Wsbtv.com   •   USA   •   Aug 9   •   12:00 am
AP Top Georgia Headlines at 5:54 a.m. EDT

13WMAZ   •   USA   •   Aug 8   •   06:44 pm
Georgia College warns of meningitis threat

WGXA.TV   •   USA   •   Aug 8   •   06:02 pm
Man pleads guilty to rape of woman on GCSU campus, sentenced to 30 years

네이버 뉴스   •   KOR   •   Aug 8   •   04:23 pm
Flannery OConnor Home

Business News World   •   USA   •   Aug 8   •   03:27 pm
Flannery O Connor’s Andalusia farm gifted to Georgia College

News957   •   CAN   •   Aug 8   •   03:02 pm
Flannery O’Connor’s Andalusia farm gifted to Georgia College – NEWS 95.7

The Sentinel – Cumberlink   •   USA   •   Aug 8   •   02:53 pm
Flannery O’Connor’s Andalusia farm gifted to Georgia College | Nation

13WMAZ   •   USA   •   Aug 8   •   08:37 am
Owners plan to donate Flannery O’Connor’s Andalusia farm to Georgia College

Macon Telegraph   •   USA   •   Aug 7   •   01:56 pm
Flannery O’Connor home may be ‘gifted’ to area college

Longview News-Journal   •   USA   •   Aug 12   •   07:24 pm
Flannery O’Connor’s Andalusia farm given to Georgia College

Smithsonian   •   USA   •   Aug 11   •   08:11 am
Georgia College Gifted Farm Where Flannery O’Connor Composed Southern Gothic

13WMAZ   •   USA   •   Aug 10   •   05:59 pm
Georgia College celebrates gift of O’Connor’s Andalusia Farm

All On Georgia   •   USA   •   Aug 10   •   06:10 am
Flannery O’Connor’s Andalusia farm gifted to Georgia College

Inside Higher Ed   •   USA   •   Aug 10   •   03:23 am
Georgia College Will Maintain Flannery O’Connor’s Home

Philanthropy News Digest   •   USA   •   Aug 10   •   12:51 am
Flannery O’Connor’s Family Farm Donated to Georgia College

The Union-Recorder   •   USA   •   Aug 9   •   07:07 pm
Andalusia changes hands

41 NBC News   •   USA   •   Aug 9   •   11:45 am
Georgia College being gifted Flannery O’Connor’s Andalusia farm

The Atlanta Journal-Constitution   •   USA   •   Aug 9   •   10:27 am
Flannery O’Connor home gets new manager

Middle Georgia CEO   •   USA   •   Aug 9   •   07:12 am
Georgia College & State University Foundation, Andalusia Foundation Host Historic Event August 9th

Alva Review-Courier   •   USA   •   Aug 9   •   12:12 am
Flannery O’Connor’s Andalusia farm gifted to Georgia College

 Wsbtv.com   •   USA   •   Aug 9   •   12:00 am
AP Top Georgia Headlines at 5:54 a.m. EDT

Business News World   •   USA   •   Aug 8   •   03:27 pm
Flannery O Connor’s Andalusia farm gifted to Georgia College

   The Sentinel – Cumberlink   •   USA   •   Aug 8   •   02:53 pm
Flannery O’Connor’s Andalusia farm gifted to Georgia College | Nation

   Ktar.com   •   USA   •   Aug 8   •   01:53 pm
Flannery O’Connor’s Andalusia farm gifted to Georgia College – KTAR.com

  13WMAZ   •   USA   •   Aug 8   •   08:37 am
Owners plan to donate Flannery O’Connor’s Andalusia farm to Georgia College

 Macon Telegraph   •   USA   •   Aug 7   •   01:56 pm
Flannery O’Connor home may be ‘gifted’ to area college

Television Hits

Lots of television coverage this month due to a number of major events involving Georgia College. Move-in Day, the solar eclipse, anti-hate marches in response to Charlottesville, and the Andalusia property acquisition all prompted multiple television news stories.

WGXA.TV   •   USA   •   Aug 23   •   04:44 pm
Georgia College celebrates $266 million local economic impact

13WMAZ   •   USA   •   Aug 17   •   06:46 pm
Students pack Georgia College for Move-In Day

WGXA.TV   •   USA   •   Aug 17   •   12:53 pm
Over 1,000 students move in on campus with help from GCSU Cat Crew

13WMAZ   •   USA   •   Aug 16   •   07:52 pm
GCSU donates solar viewing glasses to Baldwin County schools

41 NBC News   •   USA   •   Aug 16   •   02:59 pm
Gifted students receive protective glasses for solar eclipse viewing

41 NBC News   •   USA   •   Aug 16   •   12:04 am
Milledgeville rallies for Charlottesville at GCSU campus

13WMAZ   •   USA   •   Aug 15   •   07:57 pm
Anti-hate rally held at Georgia College

13WMAZ   •   USA   •   Aug 14   •   07:15 pm
Anti-hate rally to be held in Milledgeville Tuesday

WGXA.TV   •   USA   •   Aug 9   •   02:07 pm
Flannery O’Connor’s home at Andalusia gifted to GCSU

13WMAZ   •   USA   •   Aug 8   •   11:41 pm
Man sentenced to 30 years behind bars for assaulting woman on GCSU campus

13WMAZ   •   USA   •   Aug 7   •   03:17 pm
GCSU professor to donate 10,000 pairs of solar eclipse glasses

WGXA.TV   •   USA   •   Aug 9   •   02:07 pm
Flannery O’Connor’s home at Andalusia gifted to GCSU

Social Media Highlights

Facebook – 15,228 followers

1.9% increase in followers, 1,261,186 impressions, 7,996 page engagements.

Top posts by reach:

  1. Class of 2021 Video – 36,915
  2. #GCSU21 Interesting Bunch video – 21,688
  3. Week of Welcome video – 15,503
  4. Andalusia video – 13,501

Twitter – 8,755 followers

.9% increase in followers, 113,404 organic impressions, 5,359 total engagements.

Top posts by interactions:

  1. Can you find yourself? – 25
  2. Have a great first day – 20
  3. Georgia College’s newest addition – 13
  4. National Dog Day – 6
  5. Candlelight ceremony – 4

Instagram – 7,517 followers

3.5% increase in followers, and 6,909 likes.

Top photos:

  1. 2021 – 1197
  2. Frontcampus students – 971
  3. Sororities – 804

LinkedIn – 27,949 followers

YouTube – 182 subscribers

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