Highlights for July 2017

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  • Spikes on social media July 6- GC athletes named NCAA list for Women of the Year nominees. July 7- STEMing in the community, Sallie Ellis Davis tour promotion, Terrell Harris “Under 30” feature story. July 8- Alumni nursing story featured in e-Connection, STEMing in the community. July 14- Orientation Day. July 21 – Orientation Day. July 23- new student signs to play basketball at GC. July 24- new student signs to play basketball at GC video, Skymall banner at Perimeter Mall. July 24- Girls Grow mentoring feature, and students talking about 80 cent jay. July 25- GC Miracle wins Most Improved Dance Marathon of the Year. July 26- Students posting about the countdown to come back to campus, Tennis players honored for academic excellence. July 27- Dance Team tryouts and Tennis players receive academic honors .

 

  • Spike in media coverage- July 1- Former Bobcat athlete profile story and journalism faculty member quoted in news story. July 20- DiscoverBusiness.us releasing online MBA rankings, Bobcats baseball players’ stellar performance in summer league, and arrest of burglary by GC police. July 24- Current student crowned Miss Warner Robins, and current GC golfer wins tournament .

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  • The sentiment of coverage was mostly positive. The negative for media was the July 20 story for the burglary suspect nabbed by GC Police.

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Share of voice for NEWS breakdown of hits-

  1. Mercer- 26.9 %
  2. GCSU Global- 19.6 %
  3. Berry-16.3%
  4. Montevallo- 10.7%
  5. Midwestern- 8.7 %
  6. UNC Asheville – 7.6 %
  7. SC Aiken-4.6%
  8. Henderson- 2.8 %
  9. New College of Florida- 2.8 %

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Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Midwestern- 20.5 %
  2. UNC Asheville- 15.7 %
  3. Mercer-14.9 %
  4. Henderson- 14.1 %
  5. Berry- 11.9 %
  6. GCSU – 9.5 %
  7. Montevallo-8.2 %
  8. USC Aiken-3.9 %
  9. New College of Florida- 1.4 %

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Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)-  total of an estimated $1.068 million with spikes with coverage on July 1-2, 16 and 20-21.

Print and Radio Media Hits

 

The Union-Recorder   •   USA   •   Jul 25   •   10:15 am

GC nursing receives nearly $1.4M to aid medically underserved communities

St. Augustine Record   •   USA   •   Jul 24   •   08:55 pm

On a Tar Heel tear: UNC sophomore Austin Hitt matches King & Bear course record in U.S. Amateur qualifier

Macon Telegraph   •   USA   •   Jul 24   •   06:20 pm

Warner Robins crowns new royalty

The Union-Recorder   •   USA   •   Jul 24   •   02:00 pm

Bobcat baseball continues busy summer

The Official Site of Creighton University Athletics   •   USA   •   Jul 24   •   12:02 pm

Volleyball Wins AVCA Team Academic Award

The Union-Recorder   •   USA   •   Jul 23   •   03:15 pm

Bobcat cross country releases 2017 schedule

Yahoo Style UK   •   GBR   •   Jul 21   •   11:44 am

Muslim women are incorporating their hijabs into incredible Disney cosplay makeovers

Double T 97.3   •   USA   •   Jul 21   •   12:31 am

DiscoverBusiness.us Releases the 2018 Best Value Online MBA Degrees

The Daily Citizen   •   USA   •   Jul 20   •   02:00 pm

Arrest made in serial burglary case

Americus Times-Recorder   •   USA   •   Jul 20   •   11:59 am

SGTC early childhood education instructors attend ribbon cutting and summit

The Union-Recorder   •   USA   •   Jul 20   •   10:15 am

Bobcat soccer releases 2017 schedule

Rockdale Newton Citizen   •   USA   •   Jul 19   •   09:34 pm

Strong finish puts Covington native Smith in top 10 at Georgia Amateur

The Union-Recorder   •   USA   •   Jul 18   •   04:00 pm

Bobcat golf transfer wins Georgia Am event

The Tifton Gazette   •   USA   •   Jul 17   •   01:00 pm

Young scientists gain valuable experience through GC program

Henry Herald   •   USA   •   Jul 17   •   12:26 am

Union Grove grad Justin Connelly makes history with winning performance at Georgia Amateur Championship

Archy Newsy   •   USA   •   Jul 16   •   07:25 pm

Connelly takes Georgia Amateur title – Atlanta Journal Metabolic rate

Paste Magazine   •   USA   •   Jul 16   •   09:27 am

To the Bone Understands a Crucial Fact about Eating Disorders

The Union-Recorder   •   USA   •   Jul 15   •   10:15 am

GC hoops alum inks deal with Danish pro team

Macon Telegraph   •   USA   •   Jul 14   •   10:11 am

College program aims to create a community of sisters and leaders

Macon Telegraph   •   USA   •   Jul 14   •   10:11 am

A new kind of community at Georgia College

All On Georgia Floyd County   •   USA   •   Jul 14   •   07:02 am

Some of Georgia’s colleges make ‘Best Colleges for Your Money’

The Union-Recorder   •   USA   •   Jul 11   •   03:15 pm

Bobcat reliever chosen to Sunbelt League All-Star Game

Georgia Patch.com   •   USA   •   Jul 11   •   12:58 pm

14 Georgia Schools Ranked ‘Best Colleges For Your Money’

The Union-Recorder   •   USA   •   Jul 8   •   04:00 pm

Campus carry now in effect

The Union-Recorder   •   USA   •   Jul 8   •   10:15 am

Bobcat grads on nominee list for NCAA Woman of the Year

The Walton Tribune   •   USA   •   Jul 8   •   12:00 am

Mattix is a CPL All-Star

Centre Daily Times   •   USA   •   Jul 7   •   11:29 pm

Brandon Benson enjoyed dream night for Spikes

WeAreCentralPA.com   •   USA   •   Jul 7   •   12:36 am

Benson’s record night leads Spikes to huge win

The Union-Recorder   •   USA   •   Jul 6   •   07:30 pm

Bobcat baseball’s Mattix picked for CPL All-Star Game

WGXA.TV   •   USA   •   Jul 5   •   09:49 pm

Bobcats’ Mattix selected for CPL All-Star Game

 

Television Hits

There was only one televised report featuring Georgia College this month about how our athletics program deals with the extreme summer heat.

WGXA.TV   •   USA   •   Jul 25   •   08:56 pm

Sports teams practice safety first in extreme heat, humidity

 

Social Media Highlights

Facebook – 14,949 followers

.59% increase in followers, 406,678 impressions, 1,921 page engagements.

Top posts by reach:

  1. Orientation Video: What are you looking forward to? – 18,924
  2. Dr. Nicole DeClouette Class in Tanzania – 9,271
  3. Welcome to GC, Class of 2021 – 6,732
  4. Last Orientation Pics – 6,008
  5. Dr. Melissa Woo Post – 5,556

Twitter – 8,676 followers

.5% increase in followers, 45,426 organic impressions, 2,578 total engagements.

Top posts by interactions:

  1. Congrats to @GCMiracle – 13
  2. Under 30: Terrell Harris – 6
  3. Dr. DeClouette – 4
  4. Happy #4thofJuly – 4
  5. Is the summer heat getting to you? #flashbackfriday – 9,263

Instagram – 7,264 followers

.9% increase in followers, and 5,102 likes.

Top photos:

  1. Snowy Front Campus – 839
  2. No Filter Necessary – 796
  3. Sunshine and Green – 715

LinkedIn – 27,529 followers

YouTube – 178 subscribers

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