Highlights for June 2017

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Media exposure-

  • Spike on social media June 9-Alumni and Foundation Board retreat, orientation and Call Me MISTER. June 14- HOBY Leadership camp. June 15- Paige Stanley- Under 30 feature and Orientation preview. June 16- Orientation Day. June 21-22 – Logan Mattix Baseball Gold Glove, Georgia Film Academy story in the Macon Telegraph. more on baseball. June 21-22- June 26- Where are you from orientation video.
  • Spike in media coverage- June 8- Rising MISTER camp and Bobcat athletics winning sportsmanship award. June 12- Sam Mutiti’s story on work in Zambia. June 19- students make Dean’s and President’s List. June 20- Floyd Griffin’s donation. June 21- Georgia Film Academy story on the Macon Telegraph. June 22- 23- Center for Early Language and Literacy opens.

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Sentiment score-

  • The sentiment of coverage was mostly positive. The negative for media was a June 9 story on the AJC about Hispanic students trying to attend Georgia universities.

Share of voice-

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Share of voice for NEWS breakdown of hits-

  1. Mercer- 37.3 %
  2. GCSU Global- 19.1 %
  3. Berry-10.6%
  4. SC Aiken-7.7%
  5. Midwestern- 5.7 %
  6. UNC Asheville- 5.6 %
  7. Montevallo- 5.5%
  8. Henderson- 5.1 %
  9. New College of Florida- 3.5 %

 SOv social 6-17 copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Mercer-19.8 %
  2. Midwestern- 19.6 %
  3. Henderson- 18.4 %
  4. GCSU – 10.8 %
  5. UNC Asheville- 10.5 %
  6. Berry- 2 %
  7. Montevallo-6.1 %
  8. USC Aiken-3.7 %
  9. New College of Florida- 3.0 %

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Ad Value Equivalent

  • Exact match (Georgia College media hits with some athletics)-  total of an estimated $901,407 with spikes on June 12-15, June 19-20 and June 29.

Print and Radio Media Hits

Medical Health News   •   TUR   •   Jun 30   •   02:31 pm
GC Athletic Trainer Higgs Chosen to Intercollegiate Council for Sports Medicine

The Union-Recorder   •   USA   •   Jun 30   •   09:15 am
Former Bobcat coach named assistant at Oglethorpe

The Berkshire Eagle   •   USA   •   Jun 29   •   11:47 am
Lenox: Playwright honored with drama award

Suwanne Democrat   •   USA   •   Jun 27   •   11:28 am
GA-FL At a Glance

The Tifton Gazette   •   USA   •   Jun 26   •   02:06 pm
GC library accepts former mayor and state senator’s personal effects

The Union-Recorder   •   USA   •   Jun 26   •   11:00 am
Georgia College unveils Sandra Dunagan Deal Center for Early Language and Literacy

The Union-Recorder   •   USA   •   Jun 24   •   03:15 pm
Bobcat baseball’s Mattix named to Rawlings Gold Glove Team

The Walton Tribune   •   USA   •   Jun 24   •   12:00 am
Mattix named to Gold Glove team

Middle Georgia CEO   •   USA   •   Jun 23   •   08:56 am
Governor Launch Georgia Center for Early Language and Literacy

All On Georgia Gordon County   •   USA   •   Jun 23   •   06:29 am
Gov. Deals launch Georgia Center for Early Language and Literacy

Archy Newsy   •   USA   •   Jun 23   •   12:31 am
Georgia Center for Early Language and Literacy opens – Atlanta Journal Metabolic rate

The Atlanta Journal-Constitution   •   USA   •   Jun 22   •   10:55 pm
Georgia Center for Early Language and Literacy opens

The Union-Recorder   •   USA   •   Jun 22   •   06:00 pm
GC students aid man, fight off dog attack

WGXA.TV   •   USA   •   Jun 21   •   09:00 pm
Young Bobcats ready to take big step 2017-18

Macon Telegraph   •   USA   •   Jun 21   •   05:25 pm
Georgia Film Academy gives students hands-on production knowledge

Macon Telegraph   •   USA   •   Jun 21   •   04:24 pm
Local college helping create home-grown film producers

Macon Telegraph   •   USA   •   Jun 21   •   03:53 pm
Local college helping train Georgia’s next film production teams

The GA Voice   •   USA   •   Jun 21   •   03:49 pm
Gay Georgia author to release first literary work this fall

13WMAZ   •   USA   •   Jun 20   •   12:00 pm
Floyd Griffin donates his political documents to GCSU

Coastalcourier.com   •   USA   •   Jun 19   •   04:30 pm
Academic honors

TulsaCW.com   •   USA   •   Jun 19   •   11:05 am
Master’s Programs Guide Publishes Ranking of Best Online Master of Business Administration

The Marietta Daily Journal   •   USA   •   Jun 18   •   12:00 am
Campus News

Macon Telegraph   •   USA   •   Jun 16   •   06:40 pm
Future leaders convene at Georgia College

The Union-Recorder   •   USA   •   Jun 15   •   08:00 pm
GC volleyball adds seven new signees

The Union-Recorder   •   USA   •   Jun 15   •   05:21 pm
STEAM Academy aids students and teachers

Middle Georgia CEO   •   USA   •   Jun 15   •   09:19 am
Georgia College Cultivates Women Leaders through Unique Sorority Program

FOX Sports   •   USA   •   Jun 14   •   09:26 pm
Cardinals select 38 players as MLB Draft concludes

St. Cloud Times   •   USA   •   Jun 14   •   10:23 pm
Rox have 11 players selected in MLB draft

Belleville News Democrat   •   USA   •   Jun 14   •   08:28 pm
Cardinals wrap up draft with 30 picks on final day

Macon Telegraph   •   USA   •   Jun 14   •   08:26 pm
Georgia College, Mercer players get calls in pro draft

Macon Telegraph   •   USA   •   Jun 13   •   12:33 pm
Local educator named runner-up for Georgia Teacher of the Year

Lusaka Times   •   ZMB   •   Jun 13   •   06:51 am
Georgia College professor looking to change young lives in Zambia

The Union-Recorder   •   USA   •   Jun 12   •   08:00 pm
Summer food preparation requires caution

Americus Times-Recorder   •   USA   •   Jun 11   •   03:31 pm
Locals named to Dean’s, President’s lists at Georgia College

Bryan County News   •   USA   •   Jun 11   •   07:00 am
Georgia College announces President’s List

Bryan County News   •   USA   •   Jun 10   •   02:00 pm
Local students earn honors, degrees

Seacoastonline.com   •   USA   •   Jun 10   •   02:01 am
Honors & Recognition

The Union-Recorder   •   USA   •   Jun 9   •   08:30 pm
New road sign honors Dr. JoAnn Jones

WGXA.TV   •   USA   •   Jun 9   •   11:24 am
Milledgeville highway renamed for local business leader

The Union-Recorder   •   USA   •   Jun 8   •   03:12 pm
Future educators being educated at Rising MISTER Academy

The Union-Recorder   •   USA   •   Jun 8   •   03:00 pm
Bobcat Athletics wins sportsmanship award

Morgan County Citizen   •   USA   •   Jun 8   •   11:37 am
Teen dies in car crash

The Union-Recorder   •   USA   •   Jun 8   •   10:15 am
STEMversity seeks to get minority kids into forensics

WGXA.TV   •   USA   •   Jun 6   •   09:05 pm
Georgia College alum Harris earns all-star nod overseas

WGXA.TV   •   USA   •   Jun 5   •   09:51 pm
Georgia College’s Benson named D-2 player of the year finalist

The Atlanta Journal-Constitution   •   USA   •   Jun 2   •   11:15 am
Miracles big and small

Tri-City Herald   •   USA   •   Jun 1   •   10:25 pm
Former Kennewick baseball standout Clayten Ayres earns academic honor at Georgia College

Television Hits

GC got a lot of television coverage this month, primarily due to Governor Deal’s recent “Campus Carry Bill” going into effect. Also, Governor Deal, in collaboration with Georgia College, opened the Sandra Dunagan Deal Center for Early Language and Literacy at GC also in June. These stories are highlighted above the break.

13WMAZ   •   USA   •   Jun 28   •   11:38 pm
Governor Deal opens literacy center at Georgia College

WGXA.TV   •   USA   •   Jun 28   •   01:53 pm
GCSU Public Safety clears up misconceptions on new campus carry bill

41 NBC News   •   USA   •   Jun 28   •   06:38 pm
Campus Carry Bill Goes Into Effect July 1st


13WMAZ   •   USA   •   Jun 20   •   12:00 pm
Floyd Griffin donates his political documents to GCSU

13WMAZ   •   USA   •   Jun 17   •   05:09 pm
Georgia College prepares to launch Panhellenic learning community

WGXA.TV   •   USA   •   Jun 8   •   09:28 pm
Gentry wraps up solid freshman year with Bobcats

41 NBC News   •   USA   •   Jun 16   •   01:43 pm
The Rising Mister Academy prepares young students to become teachers

Social Media Highlights

Facebook – 14,320 followers

2.3% increase in followers, 1,421,580 impressions, 5,481 page engagements.

Top posts by reach:

  1. Sorority Living-Learning video – 51,627
  2. Orientation 1: Twin video – 47,452
  3. Under 30 profile: Paige Stanley – 38,127
  4. Orientation 2: “Where are you from?” video – 36,123
  5. Orientation video montage – 14,507

Twitter – 8,634 followers

.7% increase in followers, 78,045 organic impressions, 5,921 total engagements.

Top posts by interactions:

  1. “Raise your hand if you love GC” – 29
  2. Orientation #2 – 29
  3. Orientation 1 – 23
  4. National Selfie Day – 23
  5. Governor Deal / Literacy Center – 23

Instagram – 7,203 followers

2.1% increase in followers, 7,775 likes and 59 comments received.

Top photos:

  1. National Donut Day – 844
  2. Atkinson behind tree – 595
  3. Orientation #1 collage – 478
  4. Sandra Deal in front of Literacy Center sign – 471
  5. Orientation #2 collage – 435

LinkedIn – 27,367 followers

YouTube – 166 subscribers

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