Highlights for May 2017

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Media exposure-

  • Spike on social media May 3-student signs to play athletics. May 16- baseball team in tournament. May 6- students posting about graduation. May 13- Baseball Peachbelt Tournament Champs. May 18 and 19- more on baseball.
  • Spike in media coverage- May 4- for commencement ceremony information published and student feature on graduate. May 16- baseball team in tournament. May 19- baseball loss in tournament and high school students sign to play sports at GC. May 30- org names top RN to BSN program.

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Sentiment score-

  • The sentiment of coverage was mostly positive. The negative for media was May 10 and 13 for the former student who was burned by her medication suing the drug company, and May 19 for baseball loss.

Share of voice

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Share of voice for NEWS breakdown of hits-

  1. GCSU Global- 8 %
  2. Mercer- 19.7 %
  3. Henderson- 10.6 %
  4. UNC Asheville- 9.5 %
  5. Berry-8.6%
  6. Midwestern- 8 %
  7. Montevallo- 7 %
  8. SC Aiken-4.4%
  9. New College of Florida- 1.9 %

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Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Mercer-21.8 %
  2. Midwestern- 17.9 %
  3. Henderson- 13.9 %
  4. UNC Asheville- 13 %
  5. Berry- 11.5 %
  6. GCSU – 10.4 %
  7. USC Aiken-5.9 %
  8. Montevallo-4.3 %
  9. New College of Florida- 1.3 %

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Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)-  total of an estimated $3.436 million with spikes on May 10 and 18 and 19.

Print and Radio Media Hits

Macon Telegraph   •   USA   •   May 31   •   08:23 pm
Bibb County high schools earn Lucas scholarships

The Union-Recorder   •   USA   •   May 31   •   07:30 pm
Community health education event Thursday

The Daily Citizen   •   USA   •   May 31   •   03:09 pm
Bobcat baseball’s Benson, Gentry named D2CCA All-Americans

HealthTechnologyNet   •   USA   •   May 30   •   11:15 am
BestCollegeReviews.org Names Top Online RN to BSN Degree Programs for 2017-2018

The Union-Recorder   •   USA   •   May 29   •   06:30 pm
Summer Reading Club kicks off this week

Voice of the Golden Isles   •   USA   •   May 29   •   12:00 am
Academic accolades honor students

Georgia Newsday   •   USA   •   May 28   •   10:15 pm
Unique art show by Georgia women

Moultrie Observer   •   USA   •   May 28   •   08:00 am
Who’s News for May 28, 2017

Macon Telegraph   •   USA   •   May 27   •   07:09 am
Active military families offered free admission to historic and cultural landmarks

Tri-City Herald   •   USA   •   May 26   •   05:18 pm
Awards & Achievements

Gwinnett Daily Post   •   USA   •   May 25   •   08:11 pm
Grayson’s Benson a first-team All-American

Brazil Business Today – EIN News   •   BRA   •   May 25   •   01:24 am
Campus notes, Friday, May 26, 2017

The Tifton Gazette   •   USA   •   May 24   •   03:07 pm
Voters weigh in on Georgia’s next governor

Reporter Newspapers   •   USA   •   May 22   •   09:12 am
Honors for local college students

The Chronicle of Higher Education   •   USA   •   May 21   •   06:50 pm
Fellowships (5/26/2017)

The Daily Times (AP)   •   USA   •   May 21   •   12:00 am
Alexandra Kennedy graduates from Georgia College

Moultrie Observer   •   USA   •   May 20   •   03:25 pm
Who’s News

The Union-Recorder   •   USA   •   May 19   •   06:28 pm
Bobcat baseball eliminated from NCAA Regional by Lincoln Memorial, 7-6

WGXA.TV   •   USA   •   May 19   •   02:38 pm
Georgia College bounced from NCAA tournament

The Union-Recorder   •   USA   •   May 19   •   12:30 pm
Registration open for summer YES program

WGXA.TV   •   USA   •   May 18   •   09:12 pm
USC Aiken storms back to knock off Georgia College in Southeast Regional

Macon Telegraph   •   USA   •   May 18   •   06:22 pm
Georgia College stunned in three-run ninth, loses NCAA opener

LimaOhio.com   •   USA   •   May 18   •   01:50 pm
Leipsic native graduates from Georgia College

Macon Telegraph   •   USA   •   May 17   •   05:11 pm
Gentry, Georgia College roll into NCAA Tournament

Thomasville Times-Enterprise   •   USA   •   May 17   •   01:54 pm
Students earn honors at Georgia College

Jackson Progress-Argus   •   USA   •   May 17   •   12:02 pm
Locals earn college honors, degrees

Macon Telegraph   •   USA   •   May 17   •   10:16 am
Bibb educator finalist for Georgia Teacher of Year

Thomasville Times-Enterprise   •   USA   •   May 17   •   09:00 am
Local students earn Georgia College degrees

Aiken Standard   •   USA   •   May 16   •   11:59 pm
USCA opens NCAA Tournament with Georgia College rematch

WGXA.TV   •   USA   •   May 16   •   06:28 pm
Bobcats ready to make a run at College World Series

CEO.ca   •   CAN   •   May 16   •   09:55 am
Best College Values Publishes 50 Best Value Online Master’s of Business Administration Ranking

The Union-Recorder   •   USA   •   May 15   •   03:39 pm
Bobcats capture Peach Belt title

WGXA.TV   •   USA   •   May 14   •   05:47 pm
Georgia College claims Peach Belt Conference title

Moultrie Observer   •   USA   •   May 12   •   03:21 pm
Milledgeville songwriter expects single to hit No. 1

Gwinnett Daily Post   •   USA   •   May 11   •   05:24 pm
HAMMOCK: Grayson’s Benson named Peach Belt player of the year

WGXA.TV   •   USA   •   May 10   •   09:34 pm
Monster hitting effort lifts Georgia College past Flagler

The Union-Recorder   •   USA   •   May 9   •   08:30 pm
Colleges have less than two months to implement campus carry law

The Historical Marker Database   •   USA   •   May 5   •   04:49 pm
The Old Governor’s Mansion Historical Marker

Macon Telegraph   •   USA   •   May 4   •   04:41 pm
What you need to know about Middle Georgia’s college commencements

Macon Telegraph   •   USA   •   May 4   •   01:08 pm
Georgia College grad wants brighter future for his home country

Middle Georgia CEO   •   USA   •   May 2   •   08:08 am
Opening Reception of “Pocket Waterfalls” by Emily Gomez May 5th

The Union-Recorder   •   USA   •   May 1   •   08:30 pm
GC camp makes science fun for kids with art and architecture theme

WGXA.TV   •   USA   •   May 9   •   09:45 pm
Bobcats’ Benson earns PBC Player of the Year honors

Television Hits

The Bobcats baseball team dominated local television coverage in May, after first-year coach Eller won the Peach Belt Conference Tournament, but then was knocked out of the NCAA tournament. Local television stations split their sports coverage between video and web. The two televised sports pieces are highlighted above the break.

WGXA.TV   •   USA   •   May 3   •   10:02 pm
Bobcats taking time to prepare for Peach Belt Conference Tournament

WGXA.TV   •   USA   •   May 24   •   08:14 pm
Championship-level expectations in order at Georgia College


WGXA.TV   •   USA   •   May 1   •   08:34 pm
Social media playing increased role in college admissions

13WMAZ   •   USA   •   May 2   •   07:18 pm
Public college free for Georgians over 62

KTRE ABC-9   •   USA   •   May 4   •   08:31 am
Miracle Network Dance Marathon Announces Distinguished Leadership Award Recipients

13WMAZ   •   USA   •   May 9   •   10:39 pm
Exhibit showcases Milledgeville’s Black Business District

WGXA.TV   •   USA   •   May 10   •   05:30 pm
Women in the workforce: The gender wage gap explained

Featured Stories:

Under 30: Cody and Lauren Bolden
Delving into the delectable flavors of Greece and Italy
Under 30: Azaria Hogans
Art students make coloring book with kids at Harrisburg Community Center
Six Georgia College students participate in summer REUs throughout U.S.
Under 30: Ashton Dreyer
Faculty profile: Bringing public policy issues to life for students
Under 30: James Bridgeforth
In their shoes in Chile
Students host bilingual story times in local schools
Medical mission: Nursing students provide care in Tanzania
Under 30: Chris Eby
Class of 2017: Mother, daughter duo to graduate with degrees in English
Class of 2017: Graduate student turns life lessons into published work
Class of 2017: One goal down
Class of 2017: Honors senior never let obstacles get in the way
Class of 2017: From Bridge Scholar to Homecoming King

Social Media Summary:

Facebook – 14,528
Fans increased by 1.5%, impressions increased by 66.2%, and engagements increased by 73.6%.
Top posts by reach:
1.     Undergraduate Commencement Ceremony: Arts & Sciences live stream – 81,840
2.     Undergraduate Commencement Ceremony: Business, Education, Health Sciences
live stream – 66,782
3.     Graduate Commencement Ceremony live stream – 41,662
4.     Graduation recap video – 25,987
5.     GC Art Students + Putnam High mural collaboration video – 19,469

Twitter – 8,578
Followers increased by .2% and engagements increased by 5%Top posts by engagement:
1.    Parks Hall cinemagraph – 49
2.    B&N marquee photo – 36
3.    Memorial Day graphic – 20
4.    Baseball/softball recognition – 17
5.    Fountain cinemagraph – 17

Instagram – 7,066
Followers increased by 1.8% and engagements increased by 43.9%. The graduation hashtag, #GCSU17, was engaged on Instagram 3,308 times.
Top posts by likes:
1.     Atkinson + sky – 906
2.     Baseball championship celebration – 885
3. Front Campus side walk – 821
4.    B&N marquee – 560
5. Terrell/Bell pathway – 528

LinkedIn – 27,151

YouTube – 145

Snapchat – indeterminable
Following continues to grow and takeovers have been very popular. The average number of view each story has is in the 900s. For examples of a few Snapchat takeovers: https://www.youtube.com/watch?v=yM-DnCwof90&list=PLd9bHkouASQJxs2rIdqU9xz-4gWvQMiql

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