Highlights for April 2017

April 2017- media exposure  copy.jpg

Media exposure-

  • Spike on social media April 4 for campus closure for weather. April 13- Athletics signings. April 17and 18– false result for a college student who was beaten by cops. April 20– Four Bobcats Bring in Honors at PBC Softball Awards Banquet.
  • Spike in media coverage- April 6- Doll wedding and athletics award. April 12- athletics signings and Fulbright story. April 26– Senior named winningest intramural player of all time and Jazzfest.

April 2017 Sentiment copy.jpg

  • The sentiment of coverage was for the most part positive. The negative for media was the Tex McIver court appearance and the indictment of the rape suspect. The negative for social media was a false result for the college student in Georgia who was beaten by the police in Atlanta.

SOV media april 2017 copy

Share of voice for NEWS breakdown of hits-

  1. GCSU Global- 20.3 %
  2. Mercer- 19.2 %
  3. UNC Asheville- 13.2 %
  4. Berry-13.1 %
  5. Henderson- 9.5% %
  6. Midwestern- 9.2 %
  7. USC Aiken-6.4%
  8. New College of Florida- 4.3 %
  9. Montevallo- 2.3 %

SOV social april 2017 copy

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. GCSU Global- 19.7 %
  2. Midwestern- 16.8 %
  3. Henderson- 14 %
  4. UNC Asheville- 13.3 %
  5. Mercer-13 %
  6. Berry- 9.6 %
  7. USC Aiken-7.5 %
  8. Montevallo-4.4 %
  9. New College of Florida- 6 %

AVE April 2017 copy

Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)- total of an estimated $1.337 million with spikes on April 6, April 12 and April 20.

Print and Radio Media Hits

13WMAZ   •   USA   •   Apr 30   •   08:15 am
Baldwin High students learn about the joy of eating bugs

The Union-Recorder   •   USA   •   Apr 28   •   11:13 am
Climate activist speaks at Georgia College

Middle Georgia CEO   •   USA   •   Apr 27   •   08:54 am
Georgia College Preps Students for Jobs in State’s Burgeoning Movie Industry

The Union-Recorder   •   USA   •   Apr 26   •   06:12 pm
GC senior excels on the intramural field

The Tifton Gazette   •   USA   •   Apr 26   •   02:00 pm
Local entities partner for 28th JazzFest

Macon Telegraph   •   USA   •   Apr 25   •   01:30 pm
Diane McIver’s death ‘no accident,’ state argues

Gwinnett Daily Post   •   USA   •   Apr 20   •   06:55 pm
GWINNETT GRADS: Grayson’s Benson on a power surge for Georgia College baseball

Diversity411   •   USA   •   Apr 20   •   07:53 am
Veronica Womack Chief Diversity Officer gets USDA grant to Help Black Belt region

The Union-Recorder   •   USA   •   Apr 19   •   07:00 pm
Lawmakers speak at chamber event

The Union-Recorder   •   USA   •   Apr 17   •   06:42 pm
Partnership gives college students on-set film instruction

The Union-Recorder   •   USA   •   Apr 17   •   03:00 pm
Bobcat softball swept at Flagler to end regular season

The Union-Recorder   •   USA   •   Apr 17   •   02:09 pm
GC baseball outmatches Augusta in pitchers’ duel, 1-0

Thomasville Times-Enterprise   •   USA   •   Apr 17   •   12:15 pm
Grand jury indicts rape suspect

The Union-Recorder   •   USA   •   Apr 15   •   10:15 am
Music therapy breaks down barriers

WGXA.TV   •   USA   •   Apr 14   •   09:17 pm
Bobcats take series opener from Augusta

The Union-Recorder   •   USA   •   Apr 14   •   05:39 pm
New Mural livens up South Wayne Street, represents diversity in Milledgeville

The Valdosta Daily Times   •   USA   •   Apr 12   •   11:00 am
Georgia College students win Fulbright grant

Albany Herald   •   USA   •   Apr 11   •   09:15 pm
Albany State baseball falls at Georgia College

Suwanne Democrat   •   USA   •   Apr 11   •   02:00 pm
Montessori registration open to the public

Limerick Post   •   IRL   •   Apr 11   •   04:22 am
From Limerick to Georgia, Working Class to Print Class

WGXA.TV   •   USA   •   Apr 10   •   08:23 pm
Georgia College professor says strike on Syria ‘makes a statement’

Index-Journal   •   USA   •   Apr 9   •   10:05 pm
Georgia College baseball completes three-game sweep over Lander

PJ Media   •   USA   •   Apr 8   •   10:31 pm
Will the Details Doom ‘Campus Carry’ in Georgia?

The Union-Recorder   •   USA   •   Apr 7   •   07:00 pm
GC Men’s Tennis Takes #7 Spot in NCAA Regional Poll

Rushville Republican   •   USA   •   Apr 7   •   07:00 am
Georgia college students share thoughts on state’s campus carry legislation

The Union-Recorder   •   USA   •   Apr 6   •   08:00 pm
Doll wedding, high tea coming to the Old Governor’s Mansion

The Union-Recorder   •   USA   •   Apr 6   •   07:45 pm
GC baseball’s Benson snags second PBC weekly honor

The Daily Citizen   •   USA   •   Apr 5   •   02:30 pm
GC baseball dominates Clark Atlanta, 30-3

The Daily Citizen   •   USA   •   Apr 4   •   02:00 pm
GC baseball wins thriller over Columbus State, 10-9

Somerset-Kentucky.com   •   USA   •   Apr 3   •   03:56 pm
Georgia college students share thoughts on state’s campus carry legislation

The Union-Recorder   •   USA   •   Apr 1   •   04:00 pm
GC golf earns top-5 finish at Bearcat Classic

The Union-Recorder   •   USA   •   Apr 1   •   03:00 pm
Lambert named Bobcat Athlete of the Week

Television Hits

GC has been featured in 17 video news stories this month — more than any that we’ve tracked so far. By far, the most coverage went to CREATE‘s (formerly Campus Club Milledgeville) ArtHealthy Festival, which partnered with GC to host the festival on campus. Five television stories highlighted all aspects of the event. Governor Nathan Deal’s Literacy Center and the “winningest intramural player of all time” both had television news coverage, as well as our Fulbright scholars and our Bobcat baseball team who are currently sitting 26-9 under new coach Eller. The ArtHealthy Festival stories and Literacy Center feature are highlighted above the break.

13WMAZ   •   USA   •   Apr 1   •   07:02 pm
Georgia College Miracle puts on its dancing shoes for annual dance marathon

41 NBC News   •   USA   •   Apr 3   •   11:55 am
ArtHealthy Festival promoting diversity at GCSU with lifestyle changes

The Union-Recorder   •   USA   •   Apr 4   •   11:30 am
ArtHealthy Festival is fun for the whole family

WGXA.TV   •   USA   •   Apr 8   •   05:19 pm
Annual Art Healthy Festival helps promote active lifestyle

13WMAZ   •   USA   •   Apr 8   •   06:45 pm
Milledgeville comes together for Art Healthy Festival

41 NBC News   •   USA   •   Apr 19   •   05:29 pm
Georgia College and State University granted $2.5 million for childhood literacy program


13WMAZ   •   USA   •   Apr 26   •   12:27 pm
Georgia College student named the nation’s winningest intramural player of all time

13WMAZ   •   USA   •   Apr 19   •   07:20 pm
Inmates train shelter dogs for adoption

WGXA.TV   •   USA   •   Apr 1   •   06:33 pm
Milledgeville looks for smartest dog in town

WGXA.TV   •   USA   •   Apr 4   •   06:18 pm
Georgia College students launch project to help needy veterans

WGXA.TV   •   USA   •   Apr 7   •   06:21 pm
Georgia College male students help combat campus sexual assault

WGXA.TV   •   USA   •   Apr 9   •   11:04 pm
Local artist transforms Macon bridge

WGXA.TV   •   USA   •   Apr 13   •   09:01 pm
Bobcats back on top with Eller in command

WGXA.TV   •   USA   •   Apr 17   •   08:04 pm
Georgia College one of five universities partnered with Georgia Film Academy

WGXA.TV   •   USA   •   Apr 28   •   08:33 pm
‘He’s been very busy’: Trump’s first 100 days

WGXA.TV   •   USA   •   Apr 4   •   10:13 pm
Georgia College blasts Clark Atlanta in seven innings

WGXA.TV   •   USA   •   Apr 4   •   09:45 pm
Two Georgia College students awarded Fulbright scholarships

Featured Stories:

Class of 2017: Biology students call premed track a unique experience
Class of 2017: Making a difference in health care for Hispanics
Class of 2017: Senior has right chemistry for tennis and life
Under 30: Brittni Adams
Class of 2017: Girls Grow Inc. founder looks to grow into nonprofit organization
Class of 2017: Senior looks back on, toward legacy of environmentalism
Class of 2017: Striving for the big league
Class of 2017: Exercise Science majors use experience to guide research
Class of 2017: Making a difference in student’s education
Broadening perspectives: New initiative focuses on diverse thought in STEM fields
Class of 2017: Senior breaks national records for intramural wins
Staff profile: Driving home smiles
Class of 2017: International senior wants to light up Nigeria
Class of 2017: From homeschooler to public school educator
May 2017: Technology network results in well-suited position
May 2017: Igniting a passion for fundraising
Georgia College – one step closer to completing the Divine 9
Under 30: Evan Karanovich
New office puts Georgia College in national spotlight
Art students, community band together to create murals
Under 30: Lauren Gist
Chief Diversity Officer gets USDA grant, offers hope to Black Belt region
Prepping students for jobs in state’s billion-dollar movie industry
Under 30: Elena Balkcom
Innovative ways of educating future teachers

Social Media Summary:

Facebook – 14,313

Impressions increased by 51.3%, engagements increased by 17.3%. Top posts included:

1.     campus closure announcement

2.     Nursing students in Tanzania video

3.     article on Bear the bus driver

4.     Fulbright students video

5.     Under 30 article on Elena

Twitter – 8,555

Impressions increased by 16.9%, engagements increased by 172.3%. Top posts included:

1.     #april25 post w/photos (101 interactions)

2.     Clock photo (92)

3.     GC Miracle Dance Marathon announcement (79)

4.     Campus closure (66)

5.     GC Miracle check (32)

Instagram – 6,937

Following increased by 2%. Top posts include:

1.     Dog with graduation cap (790)

2.     Pathway to fountain (617)

3.     Clock (586)

4.     Pergola close-up (555)

5.     GC Miracle check (473)

LinkedIn – 26,959

YouTube – 133

Snapchat – average views

around 980 (1000+ followers)

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