Highlights from August 2016

Media Coverage Sampling:

Monthly Summary:Screen Shot 2016-09-01 at 10.48.24 AM

Media Hits:

The Union-Recorder • USA •Aug 30 • 02:00 pm
Bobcat men’s cross country hits the ground running

The Union-Recorder • USA •Aug 29 • 12:13 pm
GC soccer ranks fifth in preseason poll

Middle Georgia CEO • USA •Aug 29 • 08:30 am
BBQ History Sizzles at Georgia College

Best Events • USA •Aug 28 • 12:53 pm
September 17, 2016 at Georgia River Network in Athens, GA.

The Citizen • USA •Aug 28 • 11:10 am
Georgia College awards degrees

The Union-Recorder • USA •Aug 28 • 08:00 am
CURTAIN CALL: Don’t miss live jazz at Amici

Henry Herald • USA •Aug 26 • 02:52 pm
School Notebook: ELCA graduate completes basic training at West Point

Clayton News Daily • USA •Aug 26 • 12:00 am
School Notebook: Residents graduate in summer class at Georgia College

The Lincoln Journal • USA •Aug 25 • 09:00 am
Brown-Turnbull graduates from Georgia College

The Daily Times (AP) • USA •Aug 24 • 12:00 am

Lewis graduates Georgia College

The Des Moines Register • USA •Aug 22 • 12:15 am
10 UI stories you may have missed over the summer

The Marietta Daily Journal • USA •Aug 20 • 10:01 pm
Campus News

The Union-Recorder • USA •Aug 20 • 01:00 pm
Early childhood education majors learning through student teaching

ABC Title • NGA •Aug 18 • 01:07 am
Georgia College to host several Peach Belt championships

The Daily Times (AP) • USA •Aug 17 • 12:00 am
Lewis makes dean’s list

Ledger-Enquirer • USA •Aug 16 • 05:44 pm
University System of Georgia chancellor lauds Columbus State

Citybizlist • USA •Aug 14 • 11:36 pm
Meredith National Media Group Announces Senior Leadership Promotions

The Union-Recorder • USA •Aug 13 • 08:00 am
Welcome, Class of 2020

The Union-Recorder • USA •Aug 11 • 03:00 pm
GC grant helping area businesses expand web presence

The Citizen • USA •Aug 10 • 11:15 am
Georgia College honors summer students

Zambia Daily Mail • ZMB •Aug 9 • 06:35 pm
About ‘Dununa Reverse’, power of music in politics

The Journal of Blacks in Higher Education • USA •Aug 9 • 11:40 am
Four New African American Deans

The Atlanta Journal-Constitution • USA •Aug 8 • 05:40 pm
A new teacher tackles her first day at a new school

The Daily Citizen • USA •Aug 5 • 01:15 pm
Bobcat soccer All-American named assistant AD at North Georgia

The Union-Recorder • USA •Aug 3 • 10:30 pm
City officials discuss water woes

FreshNews.com • USA •Aug 3 • 12:36 pm
College Choice Releases its 2016 Rankings for the Best Online Nurse Practitioner Programs

WGXA.TV • USA •Aug 3 • 11:36 am
Hospital, college leaders speak out on effects of Milledgeville water problems

StreetInsider.com • USA •Aug 3 • 08:50 am
College Choice Releases its 2016 Rankings for the Best Online Nurse Practitioner Programs

The Union-Recorder • USA •Aug 2 • 08:00 am
CURTAIN CALL: Four-night run of ‘How to Succeed’ opens Thursday

The Asianparent.com • SGP •Aug 1 • 12:48 pm
Mum’s simple invention is changing lives of NICU babies

Her Campus • USA •Aug 31 • 06:00 am
Madeline Olliff: GC Shelter Buddies President

 

Television Hits:

Highlights

The biggest story to hit the television airwaves this month had to do with student housing. The first story featured was on Move-In Day and the second was on the the conflict between historic homes being used for fraternity/ sorority housing and the older neighbors. Those stories are highlighted above the break.

WGXA.TV • USA •Aug 11 • 11:26 am
Move-In Day for Georgia College students

13WMAZ • USA •Aug 24 • 05:27 pm
Historic homes in Milledgeville may become group housing

13WMAZ • USA •Aug 11 • 05:55 pm
New students move in at Georgia College


41 NBC News • USA •Aug 17 • 06:35 pm
GC men’s basketball announces walk-on tryout for current GC students

 

Feature Stories:

BBQ History Sizzles at Georgia College

Video Releases:

Social Media:

August 2016 was a major growth month for Georgia College social media. The major highlights included “viral” videos and day-of coverage of major events such as move-in day and the first day of class. Due to more frequent postings and a strategic use of Front Page stories and campus events included on all social media platforms, our followship has been increasing at a steady rate. The current statistics for follows are:

Total Subscribers – Twitter 8,078
Total Subscribers – Instagram 5,669
Total Subscribers – Facebook 12,780
Total Subscribers – YouTube 27

 

The most popular posting for this month was a video on the Coke “Hug Me” machine, which was a fun and simple package that the community really seemed to enjoy. At the end of August, that video reached 97,000 views, 1,178 shares, and 1,600 likes. This proves that videos are crucial in reaching our social media audience. It also can be derived that video segments that are humorous and campus-life oriented will be the most successful. It is a major goal to continue to produce video segments that display “who we are” in a genuine, light-hearted and occasionally funny way.

Screen Shot 2016-09-01 at 12.08.33 PM

Another highlight from the month of August was the Teacher.org story that was pushed out through all social media platforms as well as the GC homepage. Due to the variety of media, the original story generated over 4,000 views on Front Page in just two days—a significant stride ahead of most stories that are posted only to Front Page. This proves that we are heading in the right direction by utilizing social media as a convenient and effective way to tell the Georgia College story.

Screen Shot 2016-09-01 at 12.10.31 PM.png

Statistics:

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Most popular posts:

Based on the most popular postings, the campus images are generally the most liked.

 

Social Media Highlights from August:

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