Highlights for November 2017

November Summary

Georgia College’s State of the State pull received significant coverage including two features by the Atlanta Journal Constitution, possibly due to the surprising results of the poll which state that Georgian’s are in favor of legalized gambling and marijuana, and against the recent “campus carry” bill passed earlier this year.

Other top news were the high school students who signed their letters of intent to play sports at GC. This received a wide coverage over print, television, and social media.

Our office completed 135 design and print jobs for 49 clients this month, earning a total revenue of $20,606.01. We also served 25 clients for photography jobs.

 

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Media exposure-

  • Spikes on social media Nov. 6- GC softball has lunch for administration, Bobcat Volleyball honors, undergrads in Dr. Lords courses present research.  Nov. 8-10- high school athlete signing day and basketball season opener. Oct. 13- Lauren Hovey story, Mansion highlighted on tourism social media.  Nov. 16- Gretchen Krumdieck named Coach of the Year, STEMING in the Community event,  Nov. 18- Volleyball finals, Mass Comm graduates campaign. Nov. 27- Basketball win, senior profile Janileyah Thompson.
  • Spike in media coverage- Nov. 1– basketball rankings announced, Georgia Chamber president Chris Clark, alumni, speaks at pre-legislative breakfast. Nov. 8- Athletes sign letters of intent, Students start nonprofits. Nov. 10- State of the State Poll featured in two Atlanta Journal Constitution stories, top RN to BSN programs announced. Nov. 20- volleyball tournament, new Baldwin assistant County manager a GC alumni. Nov. 27- volleyball tournament, GC alumni named head coach at Georgia Southern, Mrs. Deal honored by local DAR chapter in Milledgeville. Nov. 28- Dr. Lisse helps raise money for Baldwin science student to attend conference, GC student arrested on bribery, drunkenness charges. Nov. 29- volleyball tournament, Music Department host Holiday Concert, volleyball players earns all-region honors. Nov. 30- GC Orchestra plays at Governor’s tree light in Atlanta, volleyball tournament.

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The sentiment of coverage was overall positive. The only negative was a story about a GC student who was arrested on bribery and drunkenness charges on Nov. 28.

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Share of voice for NEWS breakdown of hits-

  1. UNC Asheville – 34.8 %
  2. Mercer- 26.3 %
  3. GCSU Global – 17.5 %
  4. Henderson- 5.7 %
  5. Berry-5 %
  6. SC Aiken-4.7%
  7. Midwestern- 3.2 %
  8. Montevallo- 1.9 %
  9. New College of Florida: .9%

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Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Midwestern- 30.8 %
  2. Henderson- 15.8 %
  3. UNC Asheville- 12.8 %
  4. Berry- 10.9 %
  5. Mercer-9.1 %
  6. GCSU – 7.7 %
  7. Montevallo-6.4 %
  8. USC Aiken-5.0 %
  9. New College of Florida- 1.4 %

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Exact match (Georgia College media hits with some athletics)-  total of an estimated $1.943 million with spikes in coverage on Nov. 1, 4, 10 , 14 21, 27 and 30.

Social Media Highlights

Overall number of impressions decreased across the board. However, our engagement was up almost 30% for the month of November. This is due to visually appealing and interesting stories being posted to our profile this month. Our viral impressions also did well this month which helped increase engagement because people who don’t necessarily follow our brand saw our message through others. Content performed the best on Instagram due to its visual content structure. Linked In saw the most growth this month with 235 new followers. Being more intentional on Linked In with our stories that are more career focused has allowed the brand to reach a different audience than our traditional platforms and it can be a growth driver for Grad School progams.

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Print and Radio Media Hits

Global Gaming Business News • USA • Nov 19 • 06:14 pm
Georgia Majority Support Casinos

The Atlanta Journal-Constitution • USA • Nov 10 • 02:02 pm
Poll: Georgia voters support casino gambling

The Atlanta Journal-Constitution • USA • Nov 10 • 09:47 am
The Jolt: That day when Stacey Abrams was invited to Zell Miller’s house

 13WMAZ • USA • Nov 9 • 02:41 pm
Georgia College poll: Most Georgians back medical marijuana, casinos, Obamacare

WGXA.TV • USA • Nov 9 • 10:41 am

Georgia College releases State of the State Poll for opinions on key issues

The Union-Recorder   •   USA   •   Nov 30   •   06:44 pm
Georgia College Orchestra to play at governor’s tree lighting

The Union-Recorder   •   USA   •   Nov 29   •   09:00 pm
GC Music Department holding 10th annual holiday concert

Forsyth News   •   USA   •   Nov 29   •   01:13 pm
Volleyball: South alum Taylor Svehla earns all-region honors

The Union-Recorder   •   USA   •   Nov 29   •   09:30 am
Bobcat men’s basketball takes thriller at Lander, 68-67

The Union-Recorder   •   USA   •   Nov 28   •   05:15 pm
Fundraising aims to help BHS scientist attend overseas conference

The Daily Citizen   •   USA   •   Nov 28   •   01:15 pm
GC student arrested on bribery, drunkenness charges

The Union-Recorder   •   USA   •   Nov 28   •   10:32 am
CURTAIN CALL: Get your tickets for ‘It’s a Wonderful Life’

WJCL.com   •   USA   •   Nov 27   •   10:03 pm
GS Athletics: Chad Lunsford Officially Named Head Coach of Georgia Southern Football

Moultrie Observer   •   USA   •   Nov 27   •   08:00 pm
First lady Deal honored by local DAR chapter

Her Campus   •   USA   •   Nov 27   •   02:00 pm
GC Updates for Andalusia

The Tifton Gazette   •   USA   •   Nov 27   •   12:08 pm
GC student creates camp for abandoned children

Gwinnett Daily Post   •   USA   •   Nov 25   •   02:16 pm
Gwinnett grad’s nonprofit aims to shepherd young girls through the obstacle course of adolescence

The Union-Recorder   •   USA   •   Nov 24   •   11:15 am
Campaign to raise money for local charities

AccessWDUN   •   USA   •   Nov 24   •   04:00 am
University of North Georgia junior helps rescue man from French river

LaGrange Daily News   •   USA   •   Nov 21   •   08:31 pm
Lawrence returning to LaGrange for meet the author event

The Union-Recorder   •   USA   •   Nov 21   •   08:00 am
CURTAIN CALL: Jazz jam returns to Amici next week

The Union-Recorder   •   USA   •   Nov 20   •   09:56 am
Hudson promoted to assistant county manager

Global Gaming Business News   •   USA   •   Nov 19   •   06:14 pm
Georgia Majority Support Casinos

The Marietta Daily Journal   •   USA   •   Nov 19   •   12:15 am
SALLY LITCHFIELD: Coregistics’ Gears & Greens event benefits Be the Match Foundation

The Tifton Gazette   •   USA   •   Nov 15   •   10:00 am
Montessori Academy already looking to expand

The Marietta Daily Journal   •   USA   •   Nov 14   •   08:03 pm
Two Georgia College students start nonprofits — while earning degrees

College and University   •   NLD   •   Nov 13   •   03:13 pm
Georgia College furthers its tie to author O’Connor

WSFA 12 News   •   USA   •   Nov 12   •   01:11 am
Moore signs to play baseball at Georgia College

Newsdogshare   •   IND   •   Nov 11   •   06:54 am
More than Half of Georgia’s Residents Back Casino Gambling Expansion, Poll Says

The Daily Tribune News (AP)   •   USA   •   Nov 11   •   12:13 am
Adairsville’s Pelfrey signs to GCSU

San Angelo Live!   •   USA   •   Nov 10   •   04:54 pm
What are the Top 50 RN to BSN Programs?

The Atlanta Journal-Constitution   •   USA   •   Nov 10   •   02:02 pm
Poll: Georgia voters support casino gambling

The Union-Recorder   •   USA   •   Nov 10   •   02:00 pm
Bobcats takes on No. 2 Queens in season opener tonight

The Union-Recorder   •   USA   •   Nov 10   •   11:45 am
Bobcat volleyball maintains No. 6 slot in NCAA region ranks

The Union-Recorder   •   USA   •   Nov 10   •   10:45 am
Bobcat women tip off 2017-18 Season at No. 14 Wingate

Middle Georgia CEO   •   USA   •   Nov 10   •   08:09 am
Research Website Devoted to Presidential Campaign Music Prepares for 2020

The Brunswick News   •   USA   •   Nov 10   •   12:00 am
Glynn’s Overly signs to play volleyball at Georgia College

Moultrie Observer   •   USA   •   Nov 9   •   10:35 pm
C.A. Gray science teacher named Teacher of the Year

Savannahnow.com   •   USA   •   Nov 9   •   07:44 pm
Local prep athletes sign with colleges

13WMAZ   •   USA   •   Nov 9   •   02:41 pm
Georgia College poll: Most Georgians back medical marijuana, casinos, Obamacare

Savannahnow.com   •   USA   •   Nov 8   •   07:52 pm
Local prep athletes take pen to paper on Signing Day

WGXA.TV   •   USA   •   Nov 8   •   01:29 pm
Georgia College students help others, begin nonprofit groups

The Union-Recorder   •   USA   •   Nov 8   •   01:15 pm
Caldwell to speak at annual Veterans Day program

Tampa Bay Times Blogs   •   USA   •   Nov 8   •   08:42 am
USFSP names interim top academic officer

The Union-Recorder   •   USA   •   Nov 7   •   11:15 am
Bobcat men’s cross country finishes ninth at regionals

The Union-Recorder   •   USA   •   Nov 7   •   10:15 am
Bobcat volleyball takes down PBC leader in four

The Union-Recorder   •   USA   •   Nov 7   •   08:00 am
CURTAIN CALL: ‘Detroit ’67’ features great Motown classics

Online Athens   •   USA   •   Nov 7   •   07:24 am
UGA enrollment up sharply to new record

WGXA.TV   •   USA   •   Nov 6   •   03:34 pm
Student group at GSCU raises awareness on refugees

Brazil Business Today – EIN News   •   BRA   •   Nov 6   •   01:01 pm
Columbus State international education has new leader, new home, new name

The Union-Recorder   •   USA   •   Nov 5   •   11:15 am
Organizations prepare needy residents for winter months

The Union-Recorder   •   USA   •   Nov 5   •   10:15 am
GIVE Center passes out potatoes to community organizations

The Union-Recorder   •   USA   •   Nov 4   •   12:15 pm
City to get feedback on pay parking

Television Hits

The dominant topic on local television was the new signups for sports teams at Georgia College, with a number of stations devoting air time to highlighting up-and-coming GC tennis, basketball, softball, volleyball, and baseball stars. The other subject that earned an impressive number of both television and print hits was a poll from GC that demonstrated that a majority of Georgia residents favor the legalization of marijuana. Those stories are highlighted above the break.

WGXA.TV   •   USA   •   Nov 9   •   10:41 am
Georgia College releases State of the State Poll for opinions on key issues

WGXA.TV • USA • Nov 15 • 07:31 pm
Medical marijuana: Representative, wife say veterans would benefit from legalization

41 NBC News   •   USA   •   Nov 9   •   12:02 am
Mount de Sales’ Jordan Bowie signs national letter of intent

WSFA 12 News   •   USA   •   Nov 8   •   11:21 pm
Area students sign Letters of Intent on first day of signing period

WGXA.TV   •   USA   •   Nov 8   •   08:49 pm
Tennis star Bowie inks with Georgia College

WJBF-TV ABC 6   •   USA   •   Nov 8   •   07:10 pm
Laney’s De’Sha Benjamin signs to play basketball at Alabama | WJBF-TV


WTGS   •   USA   •   Nov 23   •   05:30 pm
Bobcat brave: Coach’s son battles past pediatric cancer

13WMAZ   •   USA   •   Nov 15   •   07:06 pm
Community rallies to donate new backpacks to students

13WMAZ   •   USA   •   Nov 14   •   07:09 pm
My Teacher is Tops: Joy Prince

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Highlights for October 2017

 

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  • Spikes on social media 3- mass comm practicum project, exercise science students at work in the lab. Oct 7- GC 360 newscast, soccer loss. Oct. 13- Lauren Hovey story, Mansion highlighted on tourism social media.  Oct. 17- “It” shown on campus, volleyball win, science education center promotes National Chemistry Week.  Oct. 19- Peddle for Pat stops at GC, Deep Roots preview. Oct. 23- Chemistry on Lawn promotion, volunteer day with Gamma Sigma Sigma. Oct. 24- GC hosts statewide art exhibit,  National Chemistry Week . Oct. 26-28- Exploring Race exhibit at Sallie Ellis Davis House, International Day recap, Seeing Refuge student organization, soccer win and national Chemistry Week wrap up. Oct. 30- Campus Kitchens promotion, soccer players of the week.

 

  • Spike in media coverage- 4– Union Recorder story on retired educators, Dr. Pascoe’s BBQ presentation, GA Manufacturing Summit featuring Georgia College alumni. Oct. 24- Georgia College hosts statewide art exhibit and athletic win. Oct. 26- Feature on men’s basketball team, School of Nursing explores development of school-based health clinic (two stories), Recipients of governor’s awards receive work from 2017 Perspectives potters, athletics signings. Oct. 31- athletics competitions held at GC and gas prices commentary by Dr. Chris Clark.

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  • The sentiment of coverage was overall positive. The only negative was a story that mentions a DACA discussion held at Santa Fe College, which was modeled after our Times Talk. It was highlighted as negative because of the nature of the topics of the discussion.

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Share of voice for NEWS breakdown of hits-

  1. GCSU Global – 33.1 %
  2. Henderson- 13.4 %
  3. Mercer- 11.7 %
  4. UNC Asheville – 11.4 %
  5. Berry-10.4 %
  6. Midwestern- 7.6 %
  7. Montevallo- 4.2 %
  8. SC Aiken- 4 %
  9. New College of Florida: 4.3%

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Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Midwestern- 28.9 %
  2. Henderson- 17.3 %
  3. Berry- 14.5 %
  4. UNC Asheville- 10.9 %
  5. Mercer-8.8 %
  6. GCSU – 7.8 %
  7. Montevallo-5.8 %
  8. USC Aiken-4.9 %
  9. New College of Florida- 1.3 %

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Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)-  total of an estimated $660,831 spikes with coverage on Oct.  4, 14, 21 and 29.

 

Print and Radio Media Hits

 

Her Campus   •   USA   •   Oct 31   •   12:00 pm

Meet Alishea Hight!

The Union-Recorder   •   USA   •   Oct 31   •   08:00 am

CURTAIN CALL: Percussion extravaganza coming up this week

The Union-Recorder   •   USA   •   Oct 31   •   08:00 am

OUR SPACE: Do you miss Cassini?

WGXA.TV   •   USA   •   Oct 30   •   10:08 pm

Georgia College student creates club to help refugees

 

The Union-Recorder   •   USA   •   Oct 26   •   12:15 pm

Council delays new zoning applications

The Union-Recorder   •   USA   •   Oct 26   •   10:15 am

School of Nursing explores development of school-based health clinic

Online Athens   •   USA   •   Oct 26   •   07:13 am

Recipients of governor’s awards receive work from 2017 Perspectives potters

Project MUSE   •   USA   •   Oct 26   •   01:22 am

Transformative Cross-Cultural Dialogue in Prague: Americans Creating Czech History Plays

The Valdosta Daily Times   •   USA   •   Oct 24   •   02:30 pm

Georgia College hosts statewide art exhibit

The Union-Recorder   •   USA   •   Oct 24   •   10:09 am

CURTAIN CALL: GC presenting ‘Patchwork Americana’

SCNow   •   USA   •   Oct 21   •   02:21 pm

Patriots place 7th and 8th at PBC Championships

The Union-Recorder   •   USA   •   Oct 20   •   10:15 am

GC celebrating National Chemistry Week with fun programming

The Union-Recorder   •   USA   •   Oct 19   •   10:15 am

School district welcomes guest servers for National School Lunch Week

 

The Union-Recorder   •   USA   •   Oct 18   •   11:00 am

GC biologists study effects of soil on millipedes

The Union-Recorder   •   USA   •   Oct 18   •   08:32 am

CURTAIN CALL: Live jazz, wind symphony performing this week

The Union-Recorder   •   USA   •   Oct 18   •   08:29 am

OUR SPACE: Send your name to Mars!

The Union-Recorder   •   USA   •   Oct 15   •   11:00 am

Fields of Faith draws more than 200 students-athletes

The Newport Plain Talk   •   USA   •   Oct 13   •   11:39 pm

Bobcats overpower Eagles in sweep

WUFT   •   USA   •   Oct 13   •   04:49 pm

Students Discuss Immigration Issues And SUCCEED Act

 

The Union-Recorder   •   USA   •   Oct 12   •   12:15 pm

Planning & Zoning recommends group residence overlay

The Union-Recorder   •   USA   •   Oct 11   •   07:30 pm

Rivers Alive annual cleanup day set for Saturday

Gwinnett Daily Post   •   USA   •   Oct 11   •   04:06 pm

GWINNETT GRADS: Breakout race earns Mill Creek’s Hovis SEC runner of the week honor

 

The Union-Recorder   •   USA   •   Oct 10   •   08:00 am

CURTAIN CALL: GC music to present ‘Variety is the Spice of Life’

The Union-Recorder   •   USA   •   Oct 9   •   08:00 pm

GOP gov forum draws big crowd

InsiderAdvantage   •   USA   •   Oct 9   •   08:04 am

Incumbent school superintendent draws GOP opposition

Aleteia   •   ITA   •   Oct 8   •   10:00 pm

Flannery O’Connor’s farm, Andalusia, has a new owner

Savannahnow.com   •   USA   •   Oct 7   •   11:11 pm

LOCAL SPORTS: Islands captures area volleyball championship

InsiderAdvantage   •   USA   •   Oct 5   •   09:55 pm

GOP gubernatorial candidates set to debate this Saturday

Newnan CEO   •   USA   •   Oct 5   •   12:21 am

Manufacturing A Better Bottom Line Educational Panel at the Georgia Manufacturing Summit Features Top Industry Experts

The Union-Recorder   •   USA   •   Oct 4   •   01:15 pm

Retired educators continue serving community

The Union-Recorder   •   USA   •   Oct 4   •   12:15 pm

Georgia College professor to present ‘BBQ: A Brief History’ at The Plaza

The Union-Recorder   •   USA   •   Oct 3   •   08:00 am

OSIRIS REx visits Earth for extra speed

The Union-Recorder   •   USA   •   Oct 3   •   08:00 am

CURTAIN CALL: Jazz and the Wild West take center stage this week

Henry Herald   •   USA   •   Oct 2   •   01:59 pm

Union Grove’s Wesley Simpson commits to play basketball at Georgia College

The Union-Recorder   •   USA   •   Oct 1   •   09:15 am

GC golf starts season with 12th place finish at Griffin Invite

 

Television Hits

Georgia College was mentioned several times on local television this past month in a variety of different stories, several of which involve GC’s service to the surrounding community. It was ranked among the top 10 schools for online programs, the GCSU Women’s Center was highlighted for helping sexual assault victims, and GC was lauded for the creation of local health clinics. Those stories have been highlighted above the break.

WGXA.TV   •   USA   •   Oct 26   •   02:08 pm

Georgia College creating local health clinics for Baldwin County students and families

41 NBC News   •   USA   •   Oct 18   •   06:46 pm

GCSU Women’s Center on helping sexual assault victims: “Believe them”

WGXA.TV   •   USA   •   Oct 12   •   04:27 pm

Georgia College ranks among top 10 online programs in the state


13WMAZ   •   USA   •   Oct 31   •   07:16 pm

Sparta gas prices higher than the rest of Central Georgia

WGXA.TV   •   USA   •   Oct 30   •   04:27 pm

A look into Middle Georgia SAT scores

WGXA.TV   •   USA   •   Oct 11   •   01:43 pm

Georgia College Campus Police among agencies equipped to respond to opioid overdoses

 

Social Media Highlights

Facebook –

1.1% increase in followers, 1,067,190 impressions, 2,315 page engagements.

This month Facebook had a 1.1% follower growth for the month of October. The number of impressions was up 32% and the University currently reaches around 23k users per day. Engagement for the month was down again due to a substantial peak in August when new freshman arrived on campus. Georgia College is 4,797 engagements away from matching 2016’s results with two months left to go in 2017—Goal is in reach.

 

Twitter –

1.1% increase in followers, 65,033 organic impressions, 2,492 total engagements.

For the month of October, Twitter grew its follower base by .5%. Total impressions and engagement were down by 12.9% and 11.6% respectively due to a slow month for activities happening around campus. However, impressions are up 70% for the year and engagement is up 20% for the year. Tweet count is also lower this year which means that higher quality, rich content stories are being posted to the platform.

 

Instagram –

Instagram saw the most growth this month. Not only did our followers grow by 1.6%, but our engagement also grew by 1.5%. This resulted from more photographic, interesting posts being shared to the platform. Followers have increased 22% for the year.

 

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Highlights for September 2017

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  • Spikes on social media 7-8- “Georgia college(s)” starting to announcement closures due to Irma. Sept. 12- Campus closure updates and photos of trees down on campus. Sept. 14- Gamma Sigma Sigma fundraiser, softball player signs letter of intent, Senior Picnic. Sept. 15- Housing professionals workshop held on campus.  Sept. 18- US News rankings released, Educational Symposium, Constitution Week. Sept. 22- Honors program induction, Delta Gamma Date night, . Sept. 27- Gubernatorial debate preview in local paper, suicide prevention lecture. Sept. 28-  students commit to play basketball, soccer game play by play, tennis competes at regionals. Sept. 29- volleyball recap, Delta Gamma Big/little, Outdoor Center promoting the upcoming backpack trip. Sept. 30- GC Miracle Color Run, volleyball win.
  • Spike in media coverage- 6Confederate monument forum at MGA with GC faculty, new Zaxby’s open with check presentation, Campus Carry a non-issue for GC campus. Sept.7 – Campus closure announced. Sept. 8- One student attends Campus Carry meeting, more on campus closure. Sept. 12-  US News rankings, campus closure.  Sept. 18- Middle Georgia Schools symposium, Constitution Week.  Sept. 19- Professor creates free e-books for educators, volleyball loss to Augusta. Sept. 21- tracking wasps to save ash trees. Sept. 25- soccer win, “Confronting Islamophobia” event, tennis win.

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The sentiment of coverage was overall positive. The only negatives were for the campus carry session where only one person attended, damage on campus due to the storm and the Georgia Tech officer identified as a GC grad.

SOV News 9-17 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. Mercer- 38.3 %
  2. GCSU Global- 19.2 %
  3. Midwestern- 13.7 %
  4. UNC Asheville – 9.4 %
  5. SC Aiken-4.7 %
  6. Berry-4.7 %
  7. Henderson- 4.6 %
  8. New College of Florida- 3.6 %
  9. Montevallo- 1.9 %

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Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Midwestern- 47.1 %
  2. Henderson- 12.5 %
  3. UNC Asheville- 10.3 %
  4. Mercer-7.9 %
  5. Berry- 7.4 %
  6. GCSU – 5.3 %
  7. USC Aiken-4.8 %
  8. Montevallo-3.9 %
  9. New College of Florida- .8 %

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Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)-  total of an estimated $1.498 million with spikes with coverage on Sept. 13, 18 and 25-27.

Print and Radio Media Hits

The Union-Recorder   •   USA   •   Sep 30   •   09:38 pm
Bobcats places fourth at Bulldog Stampede

Gwinnett Daily Post   •   USA   •   Sep 27   •   04:47 pm
GWINNETT GRADS: Norcross’ Yost shines in cross country, but truly loves Ultimate Frisbee

Transport Topics Online   •   USA   •   Sep 27   •   03:26 pm
Surveys Continue to Find Gaps in Logistics Technology and Service Capabilities

The Atlanta Journal-Constitution   •   USA   •   Sep 27   •   09:41 am
Georgia Tech officer who shot student had no prior complaints

The Atlanta Journal-Constitution   •   USA   •   Sep 26   •   02:18 pm
Five things to know about Georgia Tech officer Tyler Beck

The Union-Recorder   •   USA   •   Sep 25   •   08:45 pm
Freshmen power Bobcats past Clayton State, 2-1

The Union-Recorder   •   USA   •   Sep 25   •   08:23 pm
‘Confronting Islamophobia’ tonight at Georgia College

The Union-Recorder   •   USA   •   Sep 25   •   05:30 pm
Bobcat women claim singles, doubles titles at GC Fall Championships

The Union-Recorder   •   USA   •   Sep 23   •   04:15 pm
Testing, recent achievements discussed at GC symposium

7thSpace   •   NLD   •   Sep 22   •   07:27 am
2017 Arts and Letters Competition for Drama Announced

Albany Herald   •   USA   •   Sep 19   •   02:13 pm
Ebook brings Georgia state parks to life

The Union-Recorder   •   USA   •   Sep 19   •   10:30 am
GC offering Constitution Week events

The Union-Recorder   •   USA   •   Sep 19   •   08:00 am
OUR SPACE: Farewell, Cassini, and thanks for all the pics

The Union-Recorder   •   USA   •   Sep 18   •   07:15 pm
Georgia College to host educational symposium for Middle Georgia schools

The Daily Citizen   •   USA   •   Sep 17   •   12:01 am
Class Acts for Sept. 17

Get Schooled – MyAJC.com   •   USA   •   Sep 12   •   03:16 pm
New college rankings: Emory, Georgia Tech earn highest ratings in state

WGXA.TV   •   USA   •   Sep 12   •   12:05 pm
Wednesday school closures

The Union-Recorder   •   USA   •   Sep 12   •   11:35 am
Georgia College extends campus closure to Wednesday

The Union-Recorder   •   USA   •   Sep 11   •   09:43 am
Irma causes closures, cancelations in Baldwin County

Breitbart   •   USA   •   Sep 8   •   03:56 pm
Only One Student Attends College Information Meeting on Campus Carry

The Union-Recorder   •   USA   •   Sep 8   •   02:56 pm
Hurricane Irma causes school cancelations

 Macon Telegraph   •   USA   •   Sep 8   •   10:24 am
Hurricane Irma: Middle Georgia closings and cancellations

College and University   •   NLD   •   Sep 7   •   08:52 pm
Three South Georgia colleges closed as Hurricane Irma nears

 The Union-Recorder   •   USA   •   Sep 7   •   08:45 pm
Bobcat volleyball splits Day 2 of Bobcat Classic

13WMAZ   •   USA   •   Sep 7   •   07:34 pm
Georgia College announces campus closures ahead of Hurricane Irma

Wsbradio.com   •   USA   •   Sep 7   •   06:26 pm
Hurricane Irma: Metro Atlanta schools announce closings

Americus Times-Recorder   •   USA   •   Sep 7   •   03:30 pm
Steven Ledbetter graduates from Georgia College

The Union-Recorder   •   USA   •   Sep 6   •   07:21 pm
Zaxby’s new location set to open

The Union-Recorder   •   USA   •   Sep 6   •   05:45 pm
Our Space: Molly Bittner, Cassini Systems Engineer

The Union-Recorder   •   USA   •   Sep 6   •   03:00 pm
GC soccer tops King in season opener, 2-1

The Union-Recorder   •   USA   •   Sep 6   •   10:15 am
Campus carry a non-issue for GC thus far

WGXA.TV   •   USA   •   Sep 1   •   09:06 pm
Milledgeville women use painting to counteract hate

The Union-Recorder   •   USA   •   Sep 1   •   11:15 am
Elementary schools teaming up to produce ‘Seussical’

Television Hits

The chief story covered on local television was with the closings due to Hurricane Irma. Those stories have been highlighted above the break. Other stories involve a Confederate monument forum as well as our annual Constitution week.

13WMAZ   •   USA   •   Sep 8   •   11:34 am
Central Ga. school closures ahead of Hurricane Irma

13WMAZ   •   USA   •   Sep 12   •   11:52 am
LIST: Wednesday school closures


WGXA.TV   •   USA   •   Sep 18   •   04:37 pm
Georgia College kicks off Constitution Week celebrations

WGXA.TV   •   USA   •   Sep 21   •   08:39 pm
Local college uses wasps to track beetles to save ash trees

WGXA.TV   •   USA   •   Sep 20   •   04:51 pm
Georgia College professor creates digital textbook on Georgia’s State Parks

13WMAZ   •   USA   •   Sep 6   •   09:28 pm
Confederate monument forum held at Middle Ga. State University

Social Media Highlights

Facebook – 15,437 followers

1.4% increase in followers, 786,593 impressions, 3,972 page engagements.

Top posts by reach:

  1. Georgia College listed as Top Public Regional University – 37,942
  2. Natural Resources (DNR) ebook – 15,837
  3. Stay safe this weekend and through the storm – 8,983
  4. Campus Closure – 30,376
  5. Happy Bobcat Friday! – 6,802

Twitter – 8,848 followers

1.1% increase in followers, 65,033 organic impressions, 2,492 total engagements.

Top posts by interactions:

  1. Georgia campuses closed – 49
  2. Campus Closure – 47
  3. GC Ranked Top Public University – 45
  4. Reminder: Campus Closure – 8
  5. Update: Campus Closure – 5

Instagram – 7,603 followers

1.1% increase in followers, and 7,603 likes.

Top photos:

  1. Happy Bobcat Friday! – 944
  2. #flashbackfriday – 692
  3. Have a great Monday, Bobcats! – 575

LinkedIn – 28,070 followers

YouTube – 186 subscribers

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Highlights for August 2017

Media Exposure Aug 2017 copy.jpg

  • Spikes on social media 1- student commits to play basketball at GC. Aug. 8- 11- Andalusia gift. Aug. 15- Anti-hate rally held on campus. Aug 17- Move in. Aug. 18- Dr. Domingue gives eclipse glasses to local schools. Aug 21- Eclipse and first day of classes.  Aug. 22- Class of 2021 photo released.
  • Spike in media coverage- A 8-9- Andalusia gift and man charged with rape sentenced. Aug. 21- College Choice rankings for nursing programs released, and Gary Thrower seeks reelection.

Sentiment Aug 17 copy.jpg

The sentiment of coverage was overall positive. The only negative was the anti hate rally held on campus.

SOV News Aug 17 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. Mercer- 1 %
  2. GCSU Global- 20.7 %
  3. Midwestern- 11.5 %
  4. Montevallo- 9.8 %
  5. UNC Asheville – 7 %
  6. SC Aiken-6.9 %
  7. Henderson- 6.3 %
  8. Berry-6.2 %
  9. New College of Florida- 2.7 %

SOV Social Aug 17 copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Midwestern- 26.2 %
  2. Henderson- 17.5 %
  3. UNC Asheville- 13.4 %
  4. GCSU – 11.3 %
  5. Mercer-10.4 %
  6. Berry- 11.9 %
  7. USC Aiken-5.3 %
  8. Montevallo-4.3 %
  9. New College of Florida- 1.3 %

AVE Aug 2017 copy.jpg

Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)-  total of an estimated $1.865 million with spikes with coverage on Aug. 8  14 and 21.

Print and Radio Media Hits

Moultrie Observer   •   USA   •   Aug 28   •   01:13 pm
Local residents fight hate with paint

Cleveland Daily Banner   •   USA   •   Aug 27   •   12:24 am
Campus Briefs 8-27

The Newnan Times-Herald   •   USA   •   Aug 26   •   04:34 pm
Education briefs

Online Athens   •   USA   •   Aug 25   •   04:15 pm
Blacks, Hispanics under-represented at UGA, other top schools

The Union-Recorder   •   USA   •   Aug 22   •   10:30 am
GC women’s cross country slotted fifth in PBC preseason poll

HealthTechnologyNet   •   USA   •   Aug 21   •   12:16 pm
College Choice Releases 2017 Ranking of the 25 Best Online Nurse Practitioner Degree Programs

Savannah CEO   •   USA   •   Aug 21   •   12:12 am
Armstrong Professor Named to University System of Georgia College 2025 Initiative Working Group

The Union-Recorder   •   USA   •   Aug 19   •   01:15 pm
Milledgeville has long history with total eclipse

The Union-Recorder   •   USA   •   Aug 18   •   02:30 pm
Oak Hill students receive protective eyewear for solar eclipse

The Union-Recorder   •   USA   •   Aug 17   •   07:15 pm
GC freshmen prepare for new year

The Tifton Gazette   •   USA   •   Aug 17   •   02:00 pm
VIDEO: Locals gather in response to violence

WGXA.TV   •   USA   •   Aug 16   •   03:56 pm
GCSU professor donates 10,000 solar eclipse glasses

13WMAZ   •   USA   •   Aug 15   •   07:57 pm
Anti-hate rally held at Georgia College

Longview News-Journal   •   USA   •   Aug 12   •   07:24 pm
Flannery O’Connor’s Andalusia farm given to Georgia College

The Union-Recorder   •   USA   •   Aug 11   •   03:03 pm
GC students get study little-known aspect of German history

Smithsonian   •   USA   •   Aug 11   •   08:11 am
Georgia College Gifted Farm Where Flannery O’Connor Composed Southern Gothic

13WMAZ   •   USA   •   Aug 10   •   05:59 pm
Georgia College celebrates gift of O’Connor’s Andalusia Farm

The Union-Recorder   •   USA   •   Aug 10   •   05:21 pm
Area schools plan for solar eclipse

All On Georgia   •   USA   •   Aug 10   •   06:10 am
Flannery O’Connor’s Andalusia farm gifted to Georgia College

Inside Higher Ed   •   USA   •   Aug 10   •   03:23 am
Georgia College Will Maintain Flannery O’Connor’s Home

Philanthropy News Digest   •   USA   •   Aug 10   •   12:51 am
Flannery O’Connor’s Family Farm Donated to Georgia College

The Union-Recorder   •   USA   •   Aug 9   •   07:07 pm
Andalusia changes hands

41 NBC News   •   USA   •   Aug 9   •   06:44 pm
Milledgeville man sentenced to 30 years for sexual assault at GCSU

Macon Telegraph   •   USA   •   Aug 9   •   02:07 pm
Man pleads guilty to raping woman at gunpoint on Georgia College campus

41 NBC News   •   USA   •   Aug 9   •   11:45 am
Georgia College being gifted Flannery O’Connor’s Andalusia farm

The Atlanta Journal-Constitution   •   USA   •   Aug 9   •   10:27 am
Flannery O’Connor home gets new manager

Middle Georgia CEO   •   USA   •   Aug 9   •   07:12 am
Georgia College & State University Foundation, Andalusia Foundation Host Historic Event August 9th

Alva Review-Courier   •   USA   •   Aug 9   •   12:12 am
Flannery O’Connor’s Andalusia farm gifted to Georgia College

Wsbtv.com   •   USA   •   Aug 9   •   12:00 am
AP Top Georgia Headlines at 5:54 a.m. EDT

13WMAZ   •   USA   •   Aug 8   •   06:44 pm
Georgia College warns of meningitis threat

WGXA.TV   •   USA   •   Aug 8   •   06:02 pm
Man pleads guilty to rape of woman on GCSU campus, sentenced to 30 years

네이버 뉴스   •   KOR   •   Aug 8   •   04:23 pm
Flannery OConnor Home

Business News World   •   USA   •   Aug 8   •   03:27 pm
Flannery O Connor’s Andalusia farm gifted to Georgia College

News957   •   CAN   •   Aug 8   •   03:02 pm
Flannery O’Connor’s Andalusia farm gifted to Georgia College – NEWS 95.7

The Sentinel – Cumberlink   •   USA   •   Aug 8   •   02:53 pm
Flannery O’Connor’s Andalusia farm gifted to Georgia College | Nation

13WMAZ   •   USA   •   Aug 8   •   08:37 am
Owners plan to donate Flannery O’Connor’s Andalusia farm to Georgia College

Macon Telegraph   •   USA   •   Aug 7   •   01:56 pm
Flannery O’Connor home may be ‘gifted’ to area college

Longview News-Journal   •   USA   •   Aug 12   •   07:24 pm
Flannery O’Connor’s Andalusia farm given to Georgia College

Smithsonian   •   USA   •   Aug 11   •   08:11 am
Georgia College Gifted Farm Where Flannery O’Connor Composed Southern Gothic

13WMAZ   •   USA   •   Aug 10   •   05:59 pm
Georgia College celebrates gift of O’Connor’s Andalusia Farm

All On Georgia   •   USA   •   Aug 10   •   06:10 am
Flannery O’Connor’s Andalusia farm gifted to Georgia College

Inside Higher Ed   •   USA   •   Aug 10   •   03:23 am
Georgia College Will Maintain Flannery O’Connor’s Home

Philanthropy News Digest   •   USA   •   Aug 10   •   12:51 am
Flannery O’Connor’s Family Farm Donated to Georgia College

The Union-Recorder   •   USA   •   Aug 9   •   07:07 pm
Andalusia changes hands

41 NBC News   •   USA   •   Aug 9   •   11:45 am
Georgia College being gifted Flannery O’Connor’s Andalusia farm

The Atlanta Journal-Constitution   •   USA   •   Aug 9   •   10:27 am
Flannery O’Connor home gets new manager

Middle Georgia CEO   •   USA   •   Aug 9   •   07:12 am
Georgia College & State University Foundation, Andalusia Foundation Host Historic Event August 9th

Alva Review-Courier   •   USA   •   Aug 9   •   12:12 am
Flannery O’Connor’s Andalusia farm gifted to Georgia College

 Wsbtv.com   •   USA   •   Aug 9   •   12:00 am
AP Top Georgia Headlines at 5:54 a.m. EDT

Business News World   •   USA   •   Aug 8   •   03:27 pm
Flannery O Connor’s Andalusia farm gifted to Georgia College

   The Sentinel – Cumberlink   •   USA   •   Aug 8   •   02:53 pm
Flannery O’Connor’s Andalusia farm gifted to Georgia College | Nation

   Ktar.com   •   USA   •   Aug 8   •   01:53 pm
Flannery O’Connor’s Andalusia farm gifted to Georgia College – KTAR.com

  13WMAZ   •   USA   •   Aug 8   •   08:37 am
Owners plan to donate Flannery O’Connor’s Andalusia farm to Georgia College

 Macon Telegraph   •   USA   •   Aug 7   •   01:56 pm
Flannery O’Connor home may be ‘gifted’ to area college

Television Hits

Lots of television coverage this month due to a number of major events involving Georgia College. Move-in Day, the solar eclipse, anti-hate marches in response to Charlottesville, and the Andalusia property acquisition all prompted multiple television news stories.

WGXA.TV   •   USA   •   Aug 23   •   04:44 pm
Georgia College celebrates $266 million local economic impact

13WMAZ   •   USA   •   Aug 17   •   06:46 pm
Students pack Georgia College for Move-In Day

WGXA.TV   •   USA   •   Aug 17   •   12:53 pm
Over 1,000 students move in on campus with help from GCSU Cat Crew

13WMAZ   •   USA   •   Aug 16   •   07:52 pm
GCSU donates solar viewing glasses to Baldwin County schools

41 NBC News   •   USA   •   Aug 16   •   02:59 pm
Gifted students receive protective glasses for solar eclipse viewing

41 NBC News   •   USA   •   Aug 16   •   12:04 am
Milledgeville rallies for Charlottesville at GCSU campus

13WMAZ   •   USA   •   Aug 15   •   07:57 pm
Anti-hate rally held at Georgia College

13WMAZ   •   USA   •   Aug 14   •   07:15 pm
Anti-hate rally to be held in Milledgeville Tuesday

WGXA.TV   •   USA   •   Aug 9   •   02:07 pm
Flannery O’Connor’s home at Andalusia gifted to GCSU

13WMAZ   •   USA   •   Aug 8   •   11:41 pm
Man sentenced to 30 years behind bars for assaulting woman on GCSU campus

13WMAZ   •   USA   •   Aug 7   •   03:17 pm
GCSU professor to donate 10,000 pairs of solar eclipse glasses

WGXA.TV   •   USA   •   Aug 9   •   02:07 pm
Flannery O’Connor’s home at Andalusia gifted to GCSU

Social Media Highlights

Facebook – 15,228 followers

1.9% increase in followers, 1,261,186 impressions, 7,996 page engagements.

Top posts by reach:

  1. Class of 2021 Video – 36,915
  2. #GCSU21 Interesting Bunch video – 21,688
  3. Week of Welcome video – 15,503
  4. Andalusia video – 13,501

Twitter – 8,755 followers

.9% increase in followers, 113,404 organic impressions, 5,359 total engagements.

Top posts by interactions:

  1. Can you find yourself? – 25
  2. Have a great first day – 20
  3. Georgia College’s newest addition – 13
  4. National Dog Day – 6
  5. Candlelight ceremony – 4

Instagram – 7,517 followers

3.5% increase in followers, and 6,909 likes.

Top photos:

  1. 2021 – 1197
  2. Frontcampus students – 971
  3. Sororities – 804

LinkedIn – 27,949 followers

YouTube – 182 subscribers

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Highlights for July 2017

Media exposure 7-17 copy.jpg

  • Spikes on social media July 6- GC athletes named NCAA list for Women of the Year nominees. July 7- STEMing in the community, Sallie Ellis Davis tour promotion, Terrell Harris “Under 30” feature story. July 8- Alumni nursing story featured in e-Connection, STEMing in the community. July 14- Orientation Day. July 21 – Orientation Day. July 23- new student signs to play basketball at GC. July 24- new student signs to play basketball at GC video, Skymall banner at Perimeter Mall. July 24- Girls Grow mentoring feature, and students talking about 80 cent jay. July 25- GC Miracle wins Most Improved Dance Marathon of the Year. July 26- Students posting about the countdown to come back to campus, Tennis players honored for academic excellence. July 27- Dance Team tryouts and Tennis players receive academic honors .

 

  • Spike in media coverage- July 1- Former Bobcat athlete profile story and journalism faculty member quoted in news story. July 20- DiscoverBusiness.us releasing online MBA rankings, Bobcats baseball players’ stellar performance in summer league, and arrest of burglary by GC police. July 24- Current student crowned Miss Warner Robins, and current GC golfer wins tournament .

sentiment 7-17 copy.jpg

  • The sentiment of coverage was mostly positive. The negative for media was the July 20 story for the burglary suspect nabbed by GC Police.

SOV News 7-17 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. Mercer- 26.9 %
  2. GCSU Global- 19.6 %
  3. Berry-16.3%
  4. Montevallo- 10.7%
  5. Midwestern- 8.7 %
  6. UNC Asheville – 7.6 %
  7. SC Aiken-4.6%
  8. Henderson- 2.8 %
  9. New College of Florida- 2.8 %

SOV social 7-17 copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Midwestern- 20.5 %
  2. UNC Asheville- 15.7 %
  3. Mercer-14.9 %
  4. Henderson- 14.1 %
  5. Berry- 11.9 %
  6. GCSU – 9.5 %
  7. Montevallo-8.2 %
  8. USC Aiken-3.9 %
  9. New College of Florida- 1.4 %

AVE 7-17 copy.jpg

Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)-  total of an estimated $1.068 million with spikes with coverage on July 1-2, 16 and 20-21.

Print and Radio Media Hits

 

The Union-Recorder   •   USA   •   Jul 25   •   10:15 am

GC nursing receives nearly $1.4M to aid medically underserved communities

St. Augustine Record   •   USA   •   Jul 24   •   08:55 pm

On a Tar Heel tear: UNC sophomore Austin Hitt matches King & Bear course record in U.S. Amateur qualifier

Macon Telegraph   •   USA   •   Jul 24   •   06:20 pm

Warner Robins crowns new royalty

The Union-Recorder   •   USA   •   Jul 24   •   02:00 pm

Bobcat baseball continues busy summer

The Official Site of Creighton University Athletics   •   USA   •   Jul 24   •   12:02 pm

Volleyball Wins AVCA Team Academic Award

The Union-Recorder   •   USA   •   Jul 23   •   03:15 pm

Bobcat cross country releases 2017 schedule

Yahoo Style UK   •   GBR   •   Jul 21   •   11:44 am

Muslim women are incorporating their hijabs into incredible Disney cosplay makeovers

Double T 97.3   •   USA   •   Jul 21   •   12:31 am

DiscoverBusiness.us Releases the 2018 Best Value Online MBA Degrees

The Daily Citizen   •   USA   •   Jul 20   •   02:00 pm

Arrest made in serial burglary case

Americus Times-Recorder   •   USA   •   Jul 20   •   11:59 am

SGTC early childhood education instructors attend ribbon cutting and summit

The Union-Recorder   •   USA   •   Jul 20   •   10:15 am

Bobcat soccer releases 2017 schedule

Rockdale Newton Citizen   •   USA   •   Jul 19   •   09:34 pm

Strong finish puts Covington native Smith in top 10 at Georgia Amateur

The Union-Recorder   •   USA   •   Jul 18   •   04:00 pm

Bobcat golf transfer wins Georgia Am event

The Tifton Gazette   •   USA   •   Jul 17   •   01:00 pm

Young scientists gain valuable experience through GC program

Henry Herald   •   USA   •   Jul 17   •   12:26 am

Union Grove grad Justin Connelly makes history with winning performance at Georgia Amateur Championship

Archy Newsy   •   USA   •   Jul 16   •   07:25 pm

Connelly takes Georgia Amateur title – Atlanta Journal Metabolic rate

Paste Magazine   •   USA   •   Jul 16   •   09:27 am

To the Bone Understands a Crucial Fact about Eating Disorders

The Union-Recorder   •   USA   •   Jul 15   •   10:15 am

GC hoops alum inks deal with Danish pro team

Macon Telegraph   •   USA   •   Jul 14   •   10:11 am

College program aims to create a community of sisters and leaders

Macon Telegraph   •   USA   •   Jul 14   •   10:11 am

A new kind of community at Georgia College

All On Georgia Floyd County   •   USA   •   Jul 14   •   07:02 am

Some of Georgia’s colleges make ‘Best Colleges for Your Money’

The Union-Recorder   •   USA   •   Jul 11   •   03:15 pm

Bobcat reliever chosen to Sunbelt League All-Star Game

Georgia Patch.com   •   USA   •   Jul 11   •   12:58 pm

14 Georgia Schools Ranked ‘Best Colleges For Your Money’

The Union-Recorder   •   USA   •   Jul 8   •   04:00 pm

Campus carry now in effect

The Union-Recorder   •   USA   •   Jul 8   •   10:15 am

Bobcat grads on nominee list for NCAA Woman of the Year

The Walton Tribune   •   USA   •   Jul 8   •   12:00 am

Mattix is a CPL All-Star

Centre Daily Times   •   USA   •   Jul 7   •   11:29 pm

Brandon Benson enjoyed dream night for Spikes

WeAreCentralPA.com   •   USA   •   Jul 7   •   12:36 am

Benson’s record night leads Spikes to huge win

The Union-Recorder   •   USA   •   Jul 6   •   07:30 pm

Bobcat baseball’s Mattix picked for CPL All-Star Game

WGXA.TV   •   USA   •   Jul 5   •   09:49 pm

Bobcats’ Mattix selected for CPL All-Star Game

 

Television Hits

There was only one televised report featuring Georgia College this month about how our athletics program deals with the extreme summer heat.

WGXA.TV   •   USA   •   Jul 25   •   08:56 pm

Sports teams practice safety first in extreme heat, humidity

 

Social Media Highlights

Facebook – 14,949 followers

.59% increase in followers, 406,678 impressions, 1,921 page engagements.

Top posts by reach:

  1. Orientation Video: What are you looking forward to? – 18,924
  2. Dr. Nicole DeClouette Class in Tanzania – 9,271
  3. Welcome to GC, Class of 2021 – 6,732
  4. Last Orientation Pics – 6,008
  5. Dr. Melissa Woo Post – 5,556

Twitter – 8,676 followers

.5% increase in followers, 45,426 organic impressions, 2,578 total engagements.

Top posts by interactions:

  1. Congrats to @GCMiracle – 13
  2. Under 30: Terrell Harris – 6
  3. Dr. DeClouette – 4
  4. Happy #4thofJuly – 4
  5. Is the summer heat getting to you? #flashbackfriday – 9,263

Instagram – 7,264 followers

.9% increase in followers, and 5,102 likes.

Top photos:

  1. Snowy Front Campus – 839
  2. No Filter Necessary – 796
  3. Sunshine and Green – 715

LinkedIn – 27,529 followers

YouTube – 178 subscribers

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Highlights for June 2017

Media exposure June 17 copy.jpg

Media exposure-

  • Spike on social media June 9-Alumni and Foundation Board retreat, orientation and Call Me MISTER. June 14- HOBY Leadership camp. June 15- Paige Stanley- Under 30 feature and Orientation preview. June 16- Orientation Day. June 21-22 – Logan Mattix Baseball Gold Glove, Georgia Film Academy story in the Macon Telegraph. more on baseball. June 21-22- June 26- Where are you from orientation video.
  • Spike in media coverage- June 8- Rising MISTER camp and Bobcat athletics winning sportsmanship award. June 12- Sam Mutiti’s story on work in Zambia. June 19- students make Dean’s and President’s List. June 20- Floyd Griffin’s donation. June 21- Georgia Film Academy story on the Macon Telegraph. June 22- 23- Center for Early Language and Literacy opens.

sentiment 6-17 copy.jpg

Sentiment score-

  • The sentiment of coverage was mostly positive. The negative for media was a June 9 story on the AJC about Hispanic students trying to attend Georgia universities.

Share of voice-

SOV news 6-17 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. Mercer- 37.3 %
  2. GCSU Global- 19.1 %
  3. Berry-10.6%
  4. SC Aiken-7.7%
  5. Midwestern- 5.7 %
  6. UNC Asheville- 5.6 %
  7. Montevallo- 5.5%
  8. Henderson- 5.1 %
  9. New College of Florida- 3.5 %

 SOv social 6-17 copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Mercer-19.8 %
  2. Midwestern- 19.6 %
  3. Henderson- 18.4 %
  4. GCSU – 10.8 %
  5. UNC Asheville- 10.5 %
  6. Berry- 2 %
  7. Montevallo-6.1 %
  8. USC Aiken-3.7 %
  9. New College of Florida- 3.0 %

AVE 6-17 copy.jpg

Ad Value Equivalent

  • Exact match (Georgia College media hits with some athletics)-  total of an estimated $901,407 with spikes on June 12-15, June 19-20 and June 29.

Print and Radio Media Hits

Medical Health News   •   TUR   •   Jun 30   •   02:31 pm
GC Athletic Trainer Higgs Chosen to Intercollegiate Council for Sports Medicine

The Union-Recorder   •   USA   •   Jun 30   •   09:15 am
Former Bobcat coach named assistant at Oglethorpe

The Berkshire Eagle   •   USA   •   Jun 29   •   11:47 am
Lenox: Playwright honored with drama award

Suwanne Democrat   •   USA   •   Jun 27   •   11:28 am
GA-FL At a Glance

The Tifton Gazette   •   USA   •   Jun 26   •   02:06 pm
GC library accepts former mayor and state senator’s personal effects

The Union-Recorder   •   USA   •   Jun 26   •   11:00 am
Georgia College unveils Sandra Dunagan Deal Center for Early Language and Literacy

The Union-Recorder   •   USA   •   Jun 24   •   03:15 pm
Bobcat baseball’s Mattix named to Rawlings Gold Glove Team

The Walton Tribune   •   USA   •   Jun 24   •   12:00 am
Mattix named to Gold Glove team

Middle Georgia CEO   •   USA   •   Jun 23   •   08:56 am
Governor Launch Georgia Center for Early Language and Literacy

All On Georgia Gordon County   •   USA   •   Jun 23   •   06:29 am
Gov. Deals launch Georgia Center for Early Language and Literacy

Archy Newsy   •   USA   •   Jun 23   •   12:31 am
Georgia Center for Early Language and Literacy opens – Atlanta Journal Metabolic rate

The Atlanta Journal-Constitution   •   USA   •   Jun 22   •   10:55 pm
Georgia Center for Early Language and Literacy opens

The Union-Recorder   •   USA   •   Jun 22   •   06:00 pm
GC students aid man, fight off dog attack

WGXA.TV   •   USA   •   Jun 21   •   09:00 pm
Young Bobcats ready to take big step 2017-18

Macon Telegraph   •   USA   •   Jun 21   •   05:25 pm
Georgia Film Academy gives students hands-on production knowledge

Macon Telegraph   •   USA   •   Jun 21   •   04:24 pm
Local college helping create home-grown film producers

Macon Telegraph   •   USA   •   Jun 21   •   03:53 pm
Local college helping train Georgia’s next film production teams

The GA Voice   •   USA   •   Jun 21   •   03:49 pm
Gay Georgia author to release first literary work this fall

13WMAZ   •   USA   •   Jun 20   •   12:00 pm
Floyd Griffin donates his political documents to GCSU

Coastalcourier.com   •   USA   •   Jun 19   •   04:30 pm
Academic honors

TulsaCW.com   •   USA   •   Jun 19   •   11:05 am
Master’s Programs Guide Publishes Ranking of Best Online Master of Business Administration

The Marietta Daily Journal   •   USA   •   Jun 18   •   12:00 am
Campus News

Macon Telegraph   •   USA   •   Jun 16   •   06:40 pm
Future leaders convene at Georgia College

The Union-Recorder   •   USA   •   Jun 15   •   08:00 pm
GC volleyball adds seven new signees

The Union-Recorder   •   USA   •   Jun 15   •   05:21 pm
STEAM Academy aids students and teachers

Middle Georgia CEO   •   USA   •   Jun 15   •   09:19 am
Georgia College Cultivates Women Leaders through Unique Sorority Program

FOX Sports   •   USA   •   Jun 14   •   09:26 pm
Cardinals select 38 players as MLB Draft concludes

St. Cloud Times   •   USA   •   Jun 14   •   10:23 pm
Rox have 11 players selected in MLB draft

Belleville News Democrat   •   USA   •   Jun 14   •   08:28 pm
Cardinals wrap up draft with 30 picks on final day

Macon Telegraph   •   USA   •   Jun 14   •   08:26 pm
Georgia College, Mercer players get calls in pro draft

Macon Telegraph   •   USA   •   Jun 13   •   12:33 pm
Local educator named runner-up for Georgia Teacher of the Year

Lusaka Times   •   ZMB   •   Jun 13   •   06:51 am
Georgia College professor looking to change young lives in Zambia

The Union-Recorder   •   USA   •   Jun 12   •   08:00 pm
Summer food preparation requires caution

Americus Times-Recorder   •   USA   •   Jun 11   •   03:31 pm
Locals named to Dean’s, President’s lists at Georgia College

Bryan County News   •   USA   •   Jun 11   •   07:00 am
Georgia College announces President’s List

Bryan County News   •   USA   •   Jun 10   •   02:00 pm
Local students earn honors, degrees

Seacoastonline.com   •   USA   •   Jun 10   •   02:01 am
Honors & Recognition

The Union-Recorder   •   USA   •   Jun 9   •   08:30 pm
New road sign honors Dr. JoAnn Jones

WGXA.TV   •   USA   •   Jun 9   •   11:24 am
Milledgeville highway renamed for local business leader

The Union-Recorder   •   USA   •   Jun 8   •   03:12 pm
Future educators being educated at Rising MISTER Academy

The Union-Recorder   •   USA   •   Jun 8   •   03:00 pm
Bobcat Athletics wins sportsmanship award

Morgan County Citizen   •   USA   •   Jun 8   •   11:37 am
Teen dies in car crash

The Union-Recorder   •   USA   •   Jun 8   •   10:15 am
STEMversity seeks to get minority kids into forensics

WGXA.TV   •   USA   •   Jun 6   •   09:05 pm
Georgia College alum Harris earns all-star nod overseas

WGXA.TV   •   USA   •   Jun 5   •   09:51 pm
Georgia College’s Benson named D-2 player of the year finalist

The Atlanta Journal-Constitution   •   USA   •   Jun 2   •   11:15 am
Miracles big and small

Tri-City Herald   •   USA   •   Jun 1   •   10:25 pm
Former Kennewick baseball standout Clayten Ayres earns academic honor at Georgia College

Television Hits

GC got a lot of television coverage this month, primarily due to Governor Deal’s recent “Campus Carry Bill” going into effect. Also, Governor Deal, in collaboration with Georgia College, opened the Sandra Dunagan Deal Center for Early Language and Literacy at GC also in June. These stories are highlighted above the break.

13WMAZ   •   USA   •   Jun 28   •   11:38 pm
Governor Deal opens literacy center at Georgia College

WGXA.TV   •   USA   •   Jun 28   •   01:53 pm
GCSU Public Safety clears up misconceptions on new campus carry bill

41 NBC News   •   USA   •   Jun 28   •   06:38 pm
Campus Carry Bill Goes Into Effect July 1st


13WMAZ   •   USA   •   Jun 20   •   12:00 pm
Floyd Griffin donates his political documents to GCSU

13WMAZ   •   USA   •   Jun 17   •   05:09 pm
Georgia College prepares to launch Panhellenic learning community

WGXA.TV   •   USA   •   Jun 8   •   09:28 pm
Gentry wraps up solid freshman year with Bobcats

41 NBC News   •   USA   •   Jun 16   •   01:43 pm
The Rising Mister Academy prepares young students to become teachers

Social Media Highlights

Facebook – 14,320 followers

2.3% increase in followers, 1,421,580 impressions, 5,481 page engagements.

Top posts by reach:

  1. Sorority Living-Learning video – 51,627
  2. Orientation 1: Twin video – 47,452
  3. Under 30 profile: Paige Stanley – 38,127
  4. Orientation 2: “Where are you from?” video – 36,123
  5. Orientation video montage – 14,507

Twitter – 8,634 followers

.7% increase in followers, 78,045 organic impressions, 5,921 total engagements.

Top posts by interactions:

  1. “Raise your hand if you love GC” – 29
  2. Orientation #2 – 29
  3. Orientation 1 – 23
  4. National Selfie Day – 23
  5. Governor Deal / Literacy Center – 23

Instagram – 7,203 followers

2.1% increase in followers, 7,775 likes and 59 comments received.

Top photos:

  1. National Donut Day – 844
  2. Atkinson behind tree – 595
  3. Orientation #1 collage – 478
  4. Sandra Deal in front of Literacy Center sign – 471
  5. Orientation #2 collage – 435

LinkedIn – 27,367 followers

YouTube – 166 subscribers

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Highlights for May 2017

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Media exposure-

  • Spike on social media May 3-student signs to play athletics. May 16- baseball team in tournament. May 6- students posting about graduation. May 13- Baseball Peachbelt Tournament Champs. May 18 and 19- more on baseball.
  • Spike in media coverage- May 4- for commencement ceremony information published and student feature on graduate. May 16- baseball team in tournament. May 19- baseball loss in tournament and high school students sign to play sports at GC. May 30- org names top RN to BSN program.

Sentiment 5-17 copy.jpg

Sentiment score-

  • The sentiment of coverage was mostly positive. The negative for media was May 10 and 13 for the former student who was burned by her medication suing the drug company, and May 19 for baseball loss.

Share of voice

SOV news 5-17 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. GCSU Global- 8 %
  2. Mercer- 19.7 %
  3. Henderson- 10.6 %
  4. UNC Asheville- 9.5 %
  5. Berry-8.6%
  6. Midwestern- 8 %
  7. Montevallo- 7 %
  8. SC Aiken-4.4%
  9. New College of Florida- 1.9 %

SOV social 5-17 copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Mercer-21.8 %
  2. Midwestern- 17.9 %
  3. Henderson- 13.9 %
  4. UNC Asheville- 13 %
  5. Berry- 11.5 %
  6. GCSU – 10.4 %
  7. USC Aiken-5.9 %
  8. Montevallo-4.3 %
  9. New College of Florida- 1.3 %

AVE 5-17 copy.jpg

Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)-  total of an estimated $3.436 million with spikes on May 10 and 18 and 19.

Print and Radio Media Hits

Macon Telegraph   •   USA   •   May 31   •   08:23 pm
Bibb County high schools earn Lucas scholarships

The Union-Recorder   •   USA   •   May 31   •   07:30 pm
Community health education event Thursday

The Daily Citizen   •   USA   •   May 31   •   03:09 pm
Bobcat baseball’s Benson, Gentry named D2CCA All-Americans

HealthTechnologyNet   •   USA   •   May 30   •   11:15 am
BestCollegeReviews.org Names Top Online RN to BSN Degree Programs for 2017-2018

The Union-Recorder   •   USA   •   May 29   •   06:30 pm
Summer Reading Club kicks off this week

Voice of the Golden Isles   •   USA   •   May 29   •   12:00 am
Academic accolades honor students

Georgia Newsday   •   USA   •   May 28   •   10:15 pm
Unique art show by Georgia women

Moultrie Observer   •   USA   •   May 28   •   08:00 am
Who’s News for May 28, 2017

Macon Telegraph   •   USA   •   May 27   •   07:09 am
Active military families offered free admission to historic and cultural landmarks

Tri-City Herald   •   USA   •   May 26   •   05:18 pm
Awards & Achievements

Gwinnett Daily Post   •   USA   •   May 25   •   08:11 pm
Grayson’s Benson a first-team All-American

Brazil Business Today – EIN News   •   BRA   •   May 25   •   01:24 am
Campus notes, Friday, May 26, 2017

The Tifton Gazette   •   USA   •   May 24   •   03:07 pm
Voters weigh in on Georgia’s next governor

Reporter Newspapers   •   USA   •   May 22   •   09:12 am
Honors for local college students

The Chronicle of Higher Education   •   USA   •   May 21   •   06:50 pm
Fellowships (5/26/2017)

The Daily Times (AP)   •   USA   •   May 21   •   12:00 am
Alexandra Kennedy graduates from Georgia College

Moultrie Observer   •   USA   •   May 20   •   03:25 pm
Who’s News

The Union-Recorder   •   USA   •   May 19   •   06:28 pm
Bobcat baseball eliminated from NCAA Regional by Lincoln Memorial, 7-6

WGXA.TV   •   USA   •   May 19   •   02:38 pm
Georgia College bounced from NCAA tournament

The Union-Recorder   •   USA   •   May 19   •   12:30 pm
Registration open for summer YES program

WGXA.TV   •   USA   •   May 18   •   09:12 pm
USC Aiken storms back to knock off Georgia College in Southeast Regional

Macon Telegraph   •   USA   •   May 18   •   06:22 pm
Georgia College stunned in three-run ninth, loses NCAA opener

LimaOhio.com   •   USA   •   May 18   •   01:50 pm
Leipsic native graduates from Georgia College

Macon Telegraph   •   USA   •   May 17   •   05:11 pm
Gentry, Georgia College roll into NCAA Tournament

Thomasville Times-Enterprise   •   USA   •   May 17   •   01:54 pm
Students earn honors at Georgia College

Jackson Progress-Argus   •   USA   •   May 17   •   12:02 pm
Locals earn college honors, degrees

Macon Telegraph   •   USA   •   May 17   •   10:16 am
Bibb educator finalist for Georgia Teacher of Year

Thomasville Times-Enterprise   •   USA   •   May 17   •   09:00 am
Local students earn Georgia College degrees

Aiken Standard   •   USA   •   May 16   •   11:59 pm
USCA opens NCAA Tournament with Georgia College rematch

WGXA.TV   •   USA   •   May 16   •   06:28 pm
Bobcats ready to make a run at College World Series

CEO.ca   •   CAN   •   May 16   •   09:55 am
Best College Values Publishes 50 Best Value Online Master’s of Business Administration Ranking

The Union-Recorder   •   USA   •   May 15   •   03:39 pm
Bobcats capture Peach Belt title

WGXA.TV   •   USA   •   May 14   •   05:47 pm
Georgia College claims Peach Belt Conference title

Moultrie Observer   •   USA   •   May 12   •   03:21 pm
Milledgeville songwriter expects single to hit No. 1

Gwinnett Daily Post   •   USA   •   May 11   •   05:24 pm
HAMMOCK: Grayson’s Benson named Peach Belt player of the year

WGXA.TV   •   USA   •   May 10   •   09:34 pm
Monster hitting effort lifts Georgia College past Flagler

The Union-Recorder   •   USA   •   May 9   •   08:30 pm
Colleges have less than two months to implement campus carry law

The Historical Marker Database   •   USA   •   May 5   •   04:49 pm
The Old Governor’s Mansion Historical Marker

Macon Telegraph   •   USA   •   May 4   •   04:41 pm
What you need to know about Middle Georgia’s college commencements

Macon Telegraph   •   USA   •   May 4   •   01:08 pm
Georgia College grad wants brighter future for his home country

Middle Georgia CEO   •   USA   •   May 2   •   08:08 am
Opening Reception of “Pocket Waterfalls” by Emily Gomez May 5th

The Union-Recorder   •   USA   •   May 1   •   08:30 pm
GC camp makes science fun for kids with art and architecture theme

WGXA.TV   •   USA   •   May 9   •   09:45 pm
Bobcats’ Benson earns PBC Player of the Year honors

Television Hits

The Bobcats baseball team dominated local television coverage in May, after first-year coach Eller won the Peach Belt Conference Tournament, but then was knocked out of the NCAA tournament. Local television stations split their sports coverage between video and web. The two televised sports pieces are highlighted above the break.

WGXA.TV   •   USA   •   May 3   •   10:02 pm
Bobcats taking time to prepare for Peach Belt Conference Tournament

WGXA.TV   •   USA   •   May 24   •   08:14 pm
Championship-level expectations in order at Georgia College


WGXA.TV   •   USA   •   May 1   •   08:34 pm
Social media playing increased role in college admissions

13WMAZ   •   USA   •   May 2   •   07:18 pm
Public college free for Georgians over 62

KTRE ABC-9   •   USA   •   May 4   •   08:31 am
Miracle Network Dance Marathon Announces Distinguished Leadership Award Recipients

13WMAZ   •   USA   •   May 9   •   10:39 pm
Exhibit showcases Milledgeville’s Black Business District

WGXA.TV   •   USA   •   May 10   •   05:30 pm
Women in the workforce: The gender wage gap explained

Featured Stories:

Under 30: Cody and Lauren Bolden
Delving into the delectable flavors of Greece and Italy
Under 30: Azaria Hogans
Art students make coloring book with kids at Harrisburg Community Center
Six Georgia College students participate in summer REUs throughout U.S.
Under 30: Ashton Dreyer
Faculty profile: Bringing public policy issues to life for students
Under 30: James Bridgeforth
In their shoes in Chile
Students host bilingual story times in local schools
Medical mission: Nursing students provide care in Tanzania
Under 30: Chris Eby
Class of 2017: Mother, daughter duo to graduate with degrees in English
Class of 2017: Graduate student turns life lessons into published work
Class of 2017: One goal down
Class of 2017: Honors senior never let obstacles get in the way
Class of 2017: From Bridge Scholar to Homecoming King

Social Media Summary:

Facebook – 14,528
Fans increased by 1.5%, impressions increased by 66.2%, and engagements increased by 73.6%.
Top posts by reach:
1.     Undergraduate Commencement Ceremony: Arts & Sciences live stream – 81,840
2.     Undergraduate Commencement Ceremony: Business, Education, Health Sciences
live stream – 66,782
3.     Graduate Commencement Ceremony live stream – 41,662
4.     Graduation recap video – 25,987
5.     GC Art Students + Putnam High mural collaboration video – 19,469

Twitter – 8,578
Followers increased by .2% and engagements increased by 5%Top posts by engagement:
1.    Parks Hall cinemagraph – 49
2.    B&N marquee photo – 36
3.    Memorial Day graphic – 20
4.    Baseball/softball recognition – 17
5.    Fountain cinemagraph – 17

Instagram – 7,066
Followers increased by 1.8% and engagements increased by 43.9%. The graduation hashtag, #GCSU17, was engaged on Instagram 3,308 times.
Top posts by likes:
1.     Atkinson + sky – 906
2.     Baseball championship celebration – 885
3. Front Campus side walk – 821
4.    B&N marquee – 560
5. Terrell/Bell pathway – 528

LinkedIn – 27,151

YouTube – 145

Snapchat – indeterminable
Following continues to grow and takeovers have been very popular. The average number of view each story has is in the 900s. For examples of a few Snapchat takeovers: https://www.youtube.com/watch?v=yM-DnCwof90&list=PLd9bHkouASQJxs2rIdqU9xz-4gWvQMiql

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