Highlights for April 2018

 

April Summary

The two most prominent stories this month were the news of Georgia College Provost Dr. Kelli Brown’s announcement as finalist for The University of South Dakota on April 20th and several sports and local events happening towards the end of the month which account for the media spikes. Also, our videos for graduates and our Hug Me Coke video debuted towards the end of the month as well, accounting for our upward trend.

Media exposure-

Media exposure 4-18 copy.jpg

Spikes on social media— Social media was relatively stable through the month. April 26– spike for Baseball Peachbelt Champs. April 27– Baseball scores, graduation features.

 

Spike in media coverage—April 20– Dr. Brown named finalist for South Dakota president. April 25- Jazzfest, sports scores, Dr. Karlis interviewed on WGXA “ideological civil war” story. April 27- Baseball win,  Harvard Smithsonian astronomer gives talk on campus, and several inaccurate results for UGA players drafted. April 30- theft by Early College employee, Georgia Trust for Historic Preservation awards.

 

Sentiment score

Sentiment 4-18 copy.jpg

The sentiment of coverage was overall positive.

 

Share of voice

Share of voice for NEWS breakdown of hits-

SOV News 4-18 copy.jpg

  1. Mercer- 33.3 %
  2. GCSU Global- 18.5 %
  3. Berry-15.2 %
  4. UNC Asheville – 11 %
  5. Henderson- 10.6 %
  6. SC Aiken- 4.9%
  7. Montevallo- 2.7 %
  8. Midwestern- 2.1 %
  9. New College of Florida 1.7 %

 

 

SOV Social 4-18 copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Mercer – 20.6 %
  2. Midwestern- 17.3 %
  3. Henderson- 15.9 %
  4. UNC Asheville- 14.7 %
  5. Berry- 8.8 %
  6. GCSU- 8.5%
  7. USC Aiken-6.7 %
  8. Montevallo- 5.6%
  9. New College of Florida- 1.9 %

 

Ad Value Equivalent

AVE 4-18 copy.jpg

Exact match (Georgia College media hits with some athletics)- an estimated $1.460 value for the coverage we received—with spikes on April 20, 27 and 30.

 

Social Media Highlights

April was overall a good month for social media. Our Hug Me Coke video alone generated around 14,000 views across Instagram and Facebook. We also started sharing the Spring 2018 graduation stories towards the end of the month.

This semester, we used a slightly different strategy with the graduation features which was not to mention anything about graduation at all in the caption and to make it look like a normal story which ties back into the brand. So far, the content is performing well on social media and is getting good engagement from both stakeholders of the university and other students.

For promotions, we spent a total of $50 this month on brand video boosting on Facebook which produced 1000 full video views and 5300 partial video views. Our Facebook page also gained 10 new likes just from what we spent in promotions.

 

This slideshow requires JavaScript.

This slideshow requires JavaScript.

Print and Radio Highlights

Yankton Press & Dakotan • USA • Apr 30 • 11:30 pm
USD To Introduce New President

College and University • USA • Apr 30 • 10:40 pm
University of South Dakota to name new president Tuesday

Sioux City Journal • USA • Apr 30 • 06:25 pm
USD to name new president Tuesday

US News & World Report • USA • Apr 30 • 04:57 pm
Regents to Name New University of South Dakota President

WGXA.TV • USA • Apr 30 • 04:28 pm
Woman arrested for stealing $1,500 from Georgia College program

Argus Leader • USA • Apr 30 • 11:28 am
USD will announce new president Tuesday

Savannah CEO • USA • Apr 30 • 12:22 am
Georgia Trust for Historic Preservation Presents 28 Statewide Preservation Awards at Ceremony in Columbus

WGXA.TV • USA • Apr 29 • 09:02 pm
Big comeback leads to series win for Georgia College over #5 Columbus State

Cleveland Daily Banner • USA • Apr 28 • 10:10 pm
School of Music to present faculty brass concert

The Union-Recorder • USA • Apr 28 • 03:15 pm
Former school district employee arrested

The Union-Recorder • USA • Apr 28 • 11:15 am
GC grads making a name for themselves in film industry

WGXA.TV • USA • Apr 27 • 09:42 pm
Hecht’s gem leads to a Georgia College win over #5 Columbus State

The Union-Recorder • USA • Apr 27 • 07:00 pm
Harvard, Smithsonian astronomer to give talk at GC

WFLX Fox 29-TV • USA • Apr 27 • 06:55 pm
Georgia Trust for Historic Preservation Presents 28 Statewide Pr – Fox29 WFLX TV, West Palm Beach, FL-news & weather

The Union-Recorder • USA • Apr 26 • 09:00 am
One last celebratory race: Run for John moves to memorial scholarship endowment fund

The Union-Recorder • USA • Apr 25 • 08:00 pm
29th annual JazzFest to feature local bands

WGXA.TV • USA • Apr 25 • 05:12 pm
Bridging the political gap in an ‘ideological civil war’

The Union-Recorder • USA • Apr 24 • 08:00 am
CURTAIN CALL: A plethora of music coming up this week

The Daily Republic • USA • Apr 23 • 05:49 pm
University of South Dakota VP among finalists for president

Chadrad.com • USA • Apr 23 • 02:21 pm
(SD)-USD VP One Of 4 Finalists For President

The Tifton Gazette • USA • Apr 23 • 02:00 pm
Artist, environmentalist shares revolutionary plan at GC symposium

The Union-Recorder • USA • Apr 23 • 10:30 am
GC baseball clinches regular season PBC title

WGXA.TV • USA • Apr 22 • 07:11 pm
Georgia College Baseball clinches Peach Belt regular season crown

KELO Newstalk 1320 107.9 • USA • Apr 22 • 05:07 pm
Finalists for President of the University of South Dakota.

College and University • USA • Apr 21 • 12:21 am
University vice provost named as finalist to be president of USD

11Alive • USA • Apr 20 • 09:46 pm
Lyft now available in Milledgeville, college students pleased

College and University • USA • Apr 20 • 07:19 pm
Four finalists named to succeed Abbott as University of South Dakota president | Local news

1000 KXRB • USA • Apr 20 • 03:53 pm
Meet the Finalists for Next President of the University of South Dakota
, Ga.

Keloland.com • USA • Apr 20 • 03:14 pm
Four Finalists Named In Search For Next USD President

The Union-Recorder • USA • Apr 18 • 08:30 pm
Storytelling continues at Allen’s Market

The Union-Recorder • USA • Apr 17 • 08:15 am
OUR SPACE: Say hi to STEVE!

Suwanne Democrat • USA • Apr 16 • 10:30 am
GC exhibits work from disabled, non-traditional artists

The Union-Recorder • USA • Apr 16 • 09:33 am
#13 GC baseball sweeps Flagler at home

The Union-Recorder • USA • Apr 15 • 10:00 am
Prestwood learned on the fly as a freshman

Political News • USA • Apr 15 • 07:06 am
Can Uzbekistan’s new leader unleash his country’s potential?

13WMAZ • USA • Apr 14 • 10:48 pm
Georgia College Sweeps Flagler after taking doubleheader

WGXA.TV • USA • Apr 14 • 10:20 pm
Georgia College Baseball completes sweep of Flagler

WGXA.TV • USA • Apr 14 • 10:15 pm
Georgia College Softball sweeps Flagler

The Union-Recorder • USA • Apr 14 • 10:30 am
Georgia College Chief Diversity Officer holds events to help African-American farmers and landowners

The Union-Recorder • USA • Apr 14 • 09:45 am
Creative Expressions annual concert Tuesday

13WMAZ • USA • Apr 13 • 11:12 pm
Georgia College Rallies to Beat Flagler

WGXA.TV • USA • Apr 13 • 10:07 pm
Georgia College promotes healthy living to rural communities with ArtHealthy Festival

WGXA.TV • USA • Apr 13 • 09:40 pm
Georgia College Baseball comes from behind against Flagler

WGXA.TV • USA • Apr 13 • 08:14 pm
Georgia College hosts discussion series for African-American farmers

The Union-Recorder • USA • Apr 10 • 05:20 pm
Strong pitching and late hitting lead GC softball over USC Aiken, 9-1 and 9-2

The Union-Recorder • USA • Apr 10 • 01:15 pm
CURTAIN CALL: Lots of concerts and recitals coming soon

The Union-Recorder • USA • Apr 9 • 05:43 pm
GC faculty help pilot fake news initiative

The Union-Recorder • USA • Apr 9 • 09:45 am
Georgia College Clay Target Club wins national championship

WGXA.TV • USA • Apr 8 • 10:06 pm
Georgia College Baseball sweeps Lander

The Union-Recorder • USA • Apr 8 • 09:00 am
Former Congressmen give talks at GC

WGXA.TV • USA • Apr 7 • 06:10 pm
Georgia College baseball claims eighth straight series with 9-3 win over Lander

Blog of New Orleans • USA • Apr 7 • 02:44 pm
Sports-entertainment scholars unafraid to mix it up in the ring

WGXA.TV • USA • Apr 4 • 10:12 pm
Rural communities need to prosper, say former Congressmen

WGXA.TV • USA • Apr 4 • 06:00 pm
Charlie Hecht making Georgia College proud in his last season on the mound

The Union-Recorder • USA • Apr 3 • 05:07 pm
Perseverance and determination pay off for Long

Suwanne Democrat • USA • Apr 3 • 02:15 pm
Evans finds his role with the Bobcats

BroadwayWorld.com • USA • Apr 3 • 01:43 pm
Kennedy Center Announces American College Theater National Festival

The Union-Recorder • USA • Apr 3 • 08:00 am
OUR SPACE: Waiting for JWST

WGXA.TV • USA • Apr 2 • 05:06 pm
Georgia College program combats fake news, ‘digital polarization’

WGXA.TV • USA • Apr 2 • 04:35 pm
ArtHealthy Festival promotes healthy living, the arts

Middle Georgia CEO • USA • Apr 2 • 12:17 am
Georgia College Named One of 10 Universities to Combat ‘Digital Polarization’

 

Video Links

There were a lot of local television coverage links this past month, but only one of them posted it’s on-air segment online. It featured coverage of the new Lyft program now available in Milledgeville. See below.

11Alive • USA • Apr 20 • 09:46 pm
Lyft now available in Milledgeville, college students pleased

Advertisements

Highlights for March 2018

 

March Summary

Our biggest exposure this month was for our stories on Project ASTRO which got coverage in both the news and on social, also we had big news spikes with alumni and former employees being selected to the local hospital board. Tanvi Lokar, the GC student who was in the film ‘Slumdog Millionaire’ was featured in AJC, as well as other local newspapers featuring her paintings. Social media engagement has increased overall 5% since last year and our audience has grown by 2.5% and our incoming messages have increased by 20%.

 

Media exposure-

Media exposure 3-18 copy.jpg

Spikes on social media— March 13- mostly posts from students crunching before spring break and celebrating how close they are to graduation. March 14- GIVE Center top volunteers, student signs to play basketball,  our post on the Harvin Writing Award winners. March 23- basketball signee, our post on Project ASTRO and AASCU Credit Hour our news included.

Spike in media coverage—March 7– Alumni and former employees selected to the local hospital board, and Geography Bee participants. March 13- Tanvi Lokar featured in AJC, softball and baseball highlights and Curtain Call. March. 14- National Walkout Day, Montessori expansion and Mattix wins baseball award. March 15- DUI simulator on campus, softball and baseball wins, and gun reform walkout. March 16- alumni features: Lockerly named Eilers assistant director, Scott named superintendent of Dalton Schools and College of Charleston is finally back in the Big Dance thanks to Earl Grant’s ‘fighter mentality,’ Pultizer Prize winner discusses genocide, Betta Vice wins teaching award.

 

Sentiment score

sentiment 3-18 copy.jpg

The sentiment of coverage was overall positive.

 

Share of voice

SOV News 3-18 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. UNC Asheville – 45.1 %
  2. Mercer- 18.4 %
  3. GCSU Global- 13.9 %
  4. Berry-7.2 %
  5. Henderson- 6..9 %
  6. SC Aiken- 3.7%
  7. New College of Florida: 2.8 %
  8. Montevallo- 1.2 %
  9. Midwestern- .9 %

 

SOV Social 3-18 copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. UNC Asheville- 29.2 %
  2. Midwestern- 14.7 %
  3. Henderson- 14.3 %
  4. Mercer – 13.1 %
  5. GCSU- 9.2%
  6. Berry- 8 %
  7. USC Aiken-6.3 %
  8. Montevallo- 3.7%
  9. New College of Florida- 1.5 %

 

Ad Value Equivalent

AVE 3-18 copy.jpg

Exact match (Georgia College media hits with some athletics)- an estimated $650,000 value for the coverage we received—with spike on March 2, March 7, March 10, March 13, March 16 and March 19.

 

Social Media Highlights

March was a mixed month for social media. Content wise, things online were a little slower than normal due to Spring Break. The numbers show that as well with metrics dropping again for a second month in a row. However, engagement for quarter 1 of 2018 was about 5% higher than quarter 4 of 2017. Our audience has grown by 2.5% and our incoming messages have increased by about 20%.

Currently, University Communications is beginning to experiment with budgeting some of its funding towards boosting branding video posts on social media. Therefore, video performance will be included in the reporting going forward. We tested boosting videos this month with a small purchase that generated over a hundred full video views. This number will increase as we start having a consistent budget on social media.

Finally, our demographic numbers show that our top reach in March was the 18-24 aged group in the Atlanta market on Facebook but the 18-24 age group in the Milledgeville area had the top engagement. This is important because this shows that the messaging is resonating in our local area with people who know us and that we are being effective in reaching students/parents in the Atlanta area who don’t know us, which is our primary target market for admissions.

 

This slideshow requires JavaScript.

This slideshow requires JavaScript.

Print and Radio Highlights

Index-Journal • USA • Apr 1 • 02:43 am
Lander pounds 32 hits during doubleheader, wins series against Augusta

The Union-Recorder • USA • Mar 31 • 07:15 pm
Georgia College named one of 10 universities to combat ‘digital polarization’

WGXA.TV • USA • Mar 31 • 03:15 am
Georgia College softball sweeps doubleheader over Emmanuel College

The Union-Recorder • USA • Mar 28 • 07:15 pm
Local officials attend strategic planning session

The Union-Recorder • USA • Mar 28 • 04:51 pm
Milledgeville native to film TV talk show at GC

The Union-Recorder • USA • Mar 27 • 05:37 pm
CURTAIN CALL: Don’t miss ‘The Lantern Bearers’ at Blackbird Coffee

Georgia Patch.com • USA • Mar 26 • 03:00 pm
Georgia’s Best Grad Schools For 2019

The Union-Recorder • USA • Mar 26 • 02:37 pm
GC baseball sweeps UNC Pembroke in weekend series

WGXA.TV • USA • Mar 24 • 09:45 pm
Georgia College claims series over UNC Pembroke with 18-7 win

Middle Georgia CEO • USA • Mar 23 • 11:42 am
‘Slumdog Millionaire’ Made Her Famous. Now She’s on a Mission at Georgia College

 The Union-Recorder • USA • Mar 22 • 05:30 pm
GC makes history with first-ever e-sports championship

Macon Telegraph • USA • Mar 21 • 04:06 pm
‘Slumdog Millionaire’ actress uses art to empower women

The Union-Recorder • USA • Mar 20 • 02:00 pm
GC students teach kids about online safety

The Union-Recorder • USA • Mar 20 • 12:15 pm
OUR SPACE: K2: Good to the last drop

The Union-Recorder • USA • Mar 17 • 06:15 pm
Students curate antique map exhibit

AccessWDUN • USA • Mar 17 • 10:00 am

State grant to aid Hall Co. early childhood project

Pressconnects.com • USA • Mar 16 • 07:57 pm
BUZZ ABOUT YOU: Former SV teacher given Georgia teaching award

The Union-Recorder • USA • Mar 16 • 03:30 pm
Pulitzer Prize winner discusses genocide at GC

Rockdale Newton Citizen • USA • Mar 16 • 02:09 pm
Despite position switch, Rockdale grad Jordan Thomas shines in debut season at Georgia College

WGXA.TV • USA • Mar 15 • 09:06 pm
DUI simulator shows Georgia College students dangers of impaired driving

The Union-Recorder • USA • Mar 15 • 04:15 pm
GC softball gets comeback and blowout in sweep of Claflin, 5-4 and 19-1

WGXA.TV • USA • Mar 15 • 04:13 pm
Georgia College & State puts on ‘Donut Drink and Drive’

The Union-Recorder • USA • Mar 15 • 02:30 pm
Big days from Wommack and Mattix lead GC baseball to 13-3 win

The Union-Recorder • USA • Mar 14 • 08:30 pm
BOE tweaks Montessori Academy expansion plans

The Union-Recorder • USA • Mar 14 • 03:40 pm
Local student plans walkout on issue of gun control

Macon Telegraph • USA • Mar 14 • 03:24 pm
Hundreds of Bibb students join in National School Walkout

The Atlanta Journal-Constitution • USA • Mar 13 • 09:00 am
This Life with Gracie: ‘Slumdog Millionaire’ actress using paintings to empower women

Macon Telegraph • USA • Mar 12 • 05:49 pm
Middle Georgia students standing up for change on March 14

The Union-Recorder • USA • Mar 12 • 01:35 pm
Hecht Impresses Again, #27 Bobcat Baseball Beats FMU, 11-0

The Union-Recorder • USA • Mar 9 • 07:00 pm
Legislative spouses create Sandra Dunagan Deal Scholarship at Georgia College

InsiderAdvantage • USA • Mar 9 • 12:49 pm
Sandra Dunagan Deal Scholarship Created at Georgia College

The Union-Recorder • USA • Mar 6 • 01:00 pm
OUR SPACE: Plug in the airplane, will ya?

MusicRow • USA • Mar 5 • 05:36 pm
Justin Weaver Joins peermusic Nashville Roster

WGXA.TV • USA • Mar 2 • 03:05 am
‘Chef-exchange’ program at Georgia College lets students try unique cuisines

College and University • USA • Mar 2 • 01:20 am
Elon University president Connie Book | first female president

WGXA.TV • USA • Mar 1 • 09:07 pm
Bill would prevent Ga. college guest speakers from interruptions

The Union-Recorder • USA • Mar 1 • 03:00 pm
High school students share views at forum

The Union-Recorder • USA • Mar 1 • 01:34 pm
GC Women’s Basketball Punches Ticket for PBC Semifinal by Topping Flagler, 62-53

The Union-Recorder – USA – Mar 3
Project ASTRO story reprint

Georgia Trend Blog – USA – Mar 14
Scholarship Honors First Lady

 Insider Advantage – USA – Mar 9
Sandra Dunagan Deal Scholarship Created at Georgia College

Union Recorder – USA – Mar 9
Legislative Spouses Create Sandra Dunagan Deal Scholarship

 

Television Hits

There were two on-line video posts this month from the Macon Telegraph, featuring stories on Tonvi Lakar’s artwork and the peaceful protests against gun violence from local schools on March 14th.

Macon Telegraph • USA • Mar 21 • 04:06 pm
‘Slumdog Millionaire’ actress uses art to empower women

Macon Telegraph • USA • Mar 12 • 05:49 pm
Middle Georgia students standing up for change on March 14

Highlights for February 2018

February Summary

Our primary spikes in media coverage for the past months coincide with basketball games (see below), with the overall sentiment being positive. We came in third in our overall news share behind Mercer and UNC Asheville. An important note is the fact that Facebook changed it’s algorithm in order to favor individual pages rather than group pages which could account for a moderate drop in our overall numbers.

Media exposure-

Media exposure 2-18 copy.jpg

Spikes on social media— Feb. 3baseball and basketball games. Feb. 16- Homecoming posts by students and alumni. Feb. 24 – Basketball loss to Francis Marion and guest speaker, Rick Ellis, on campus.

 

Spike in media coverage—Feb. 6– Baseball home opener, women’s Leadership forum on WGXA. Feb. 10- soccer signings. Feb. 14- baseball loss, more Literacy Center Grant announcements, students volunteer at Night to Shine. Feb. 21- baseball and basketball scores and Chris Greer photo exhibit. Feb. 26- 27- Kerry Neville wins Fulbright. Feb. 28- “Cabaret” opens on campus.

Sentiment score

Sentiment 2-18 copy.jpg

The sentiment of coverage was overall positive.

Share of voice

SOV News 2-18 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. UNC Asheville – 46 %
  2. Mercer- 15.6 %
  3. GCSU Global- 11.6 %
  4. Berry-7.8 %
  5. SC Aiken- 5.1%
  6. Midwestern- 4.6 %
  7. Henderson- 4.0 %
  8. New College of Florida: 3.6 %
  9. Montevallo- 1.8 %

 

SOV Social 2-18 copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Henderson- 20.1 %
  2. UNC Asheville- 18.7 %
  3. Midwestern- 15.5 %
  4. Berry- 11 %
  5. Mercer – 10.4 %
  6. GCSU- 9.9 %
  7. USC Aiken-7.6 %
  8. Montevallo-4.8 %
  9. New College of Florida- 1.8 %

 

Ad Value Equivalent

AVE 2-18 copy.jpg

Exact match (Georgia College media hits with some athletics)-  total of an estimated $573,000. The value spiked on, Feb. 5, Feb. 10, Feb. 13, Feb. 18 and Feb. 21-22.

Social Media Highlights

Facebook’s algorithm change made itself known in the month of February. Overall engagements decreased for the month due to this. However, we did have some pieces of content that performed really well.

The Tanvi Lonkar story was 3rd overall with 9,520 impressions, 529 total engagements and it got 176 different mentions on Facebook. The Bradley Galimore video got 12,698 impressions with 8 different retweets on Twitter. The Homecoming video and photos were our major source of engagement for the month with a total of 2,655 engagements across Instagram and Facebook. We also had over 1000 people engage with us on the throwback commercial for Homecoming on Facebook alone. Linked In’s performance was up this month due to the strong start that we got with the career related content at the beginning of the month. This along with the paid advertising was enough to keep our engagement numbers up all month.

This slideshow requires JavaScript.

This slideshow requires JavaScript.

Print and Radio Media Hits

247 Customs Broker • USA • Feb 28 • 03:31 pm
Breaking the oligarchy lock on parcel express

The Union-Recorder • USA • Feb 28 • 11:15 am
GC Theatre and Dance presents ‘Cabaret’ this week

The Tifton Gazette • USA • Feb 27 • 02:00 pm
GC professor wins Fulbright award

Flagpole Magazine • USA • Feb 21 • 12:06 am
Chris Greer

The Union-Recorder • USA • Feb 20 • 04:00 pm
Bobcat women down PBC Champion North Georgia, 84-82

The Union-Recorder • USA • Feb 20 • 03:05 pm
GC men’s basketball edged by North Georgia, 66-59

The Union-Recorder • USA • Feb 19 • 05:08 pm
Georgia College, CREATE Inc. sponsor fifth annual ArtHealthy Festival

The Union-Recorder • USA • Feb 19 • 05:06 pm
Georgia College professor wins prestigious Fulbright to Ireland

The Union-Recorder • USA • Feb 19 • 05:04 pm
Education administrators undergo threat assessment training at GC

WGXA.TV • USA • Feb 19 • 03:14 pm
Social media responds to Fla. shooting with #NeverAgain…How powerful is it?

WGXA.TV • USA • Feb 19 • 07:12 am
Georgia College holds threat-assessment seminar

IndiaWest.com • USA • Feb 18 • 10:00 pm
‘Slumdog Millionaire’ Actress Celebrates Women through Bold, Mesmerizing Artwork

AccessWDUN • USA • Feb 17 • 08:09 pm
No. 21 UNG women fall to Georgia College

The Union-Recorder • USA • Feb 17 • 08:00 am
GC Student highlights inequality through art

The Union-Recorder • USA • Feb 15 • 08:00 pm
GC to welcome new A&S dean

13WMAZ • USA • Feb 15 • 07:10 pm
Georgia College police chief on mass shootings, safety

WGXA.TV • USA • Feb 15 • 05:03 pm
Twiggs County Public Schools to increase “language nutrition” of local children

WGXA.TV • USA • Feb 15 • 04:58 pm
GCSU police chief reflects on experience with U of Iowa shooting, Columbine

The Union-Recorder • USA • Feb 14 • 06:00 pm
Williams receives state parole board appointment

Savannahnow.com • USA • Feb 14 • 05:18 pm
Savannah Speech and Hearing Center receives $10,000 grant

The Union-Recorder • USA • Feb 14 • 05:02 pm
Cellphone ban tabled

The Valdosta Daily Times • USA • Feb 14 • 02:00 pm
Smiles abound at Night to Shine

WGXA.TV • USA • Feb 13 • 11:54 am
Slumdog Millionaire actress paints women of the world at Georgia College

The Union-Recorder • USA • Feb 13 • 08:00 am
CURTAIN CALL: An evening of percussion coming this week

WGXA.TV • USA • Feb 12 • 10:46 pm
Georgia College hosts piano recital celebrating women’s equality

WGXA.TV • USA • Feb 9 • 08:43 pm
Community makes prom night “shine” for people with disabilities

Middle Georgia CEO • USA • Feb 9 • 09:50 am
Mercer University School of Medicine, Twiggs County Schools Receive $20,000 Grant to Support

American Association of State Colleges and Universities • USA • Feb 9 • 09:42 am
AASCU ANNOUNCES 2018 AMERICAN DEMOCRACY PROJECT DIGITAL POLARIZATION INITIATIVE

The Daily Citizen • USA • Feb 9 • 12:01 am
‘A true partnership’: Dalton State School of Education receives literacy grants

The Union-Recorder • USA • Feb 7 • 07:00 pm
Museums, sites prepare for Super Sunday

WGXA.TV • USA • Feb 6 • 04:37 pm
Georgia College holds 19th Annual series of Women’s Leadership Forums

Bryan County News • USA • Feb 6 • 01:38 pm
Richmond Hill Montessori gets literacy grant

The Union-Recorder • USA • Feb 5 • 10:30 am
#22 Bobcat Baseball Starts Season With A Bang, 21-0

The Union-Recorder • USA • Feb 3 • 04:00 pm
GC researchers discover new method for water treatment

The Union-Recorder • USA • Feb 3 • 10:15 am
Bobcat men’s basketball gets hard-fought win over Georgia Southwestern

Barrow Journal • USA • Feb 3 • 10:04 am
England: Taking care of business under the Gold Dome

The Union-Recorder • USA • Feb 2 • 06:30 pm
Students gather for 41st annual science fair

The Union-Recorder • USA • Feb 2 • 05:30 pm
GC women’s basketball never trails against Georgia Southwestern

Northwest Georgia News • USA • Feb 2 • 11:50 am
Holley recommended as Assistant Principal at the Campus of Calhoun Middle and High School

Americus Times-Recorder • USA • Feb 1 • 09:22 pm
Poor shooting hurts Lady Hurricanes against Georgia College

The Union-Recorder • USA • Feb 1 • 08:47 am
Georgia College Baseball Kicks off 2018 Season

Augusta CEO • USA • Feb 1 • 07:51 am
Jade Morey Selected as Forward McDuffie President & CEO

 

Television Hits

There were two television coverage hits this past month. One of them highlighting one of our students and another about our K-5 science fair which is now the only science fair of it’s kind in the state.

13WMAZ • USA • Feb 13 • 07:22 pm
‘Slumdog Millionaire’ actress hopes to empower women through her art

13WMAZ • USA • Feb 2 • 11:46 pm
Georgia College holds one-of-a-kind K-5 science fair

Highlights for January 2018

January Summary

Classes began on January 16th, with move-in day just before then, which coincides with a noticeable uptick in our social media engagement. Our sentiment was overall positive this month, and our news ranking among competitors was 3rd. This was likely due to our mention from Governor Nathan Deal during the State of the State address, see below in the Television Highlights section. This past year GCSU, in conjunction with the governor’s office, unveiled the Susan Dungan Deal Center for Early Language and Literacy which will promote literacy across Georgia for children in grades 1 – 3.

 

Media exposure 1-18 copy.jpg

  • Spikes on social media— Jan. 3basketball score updates and AJC feature on college options.  Jan. 6- basketball score updates and Housing application post. Jan 8- false result for UGA’s national championship appearance. Jan.9 – Students post about Natural History Museum, Milledgeville Chick-Fila post about a worker who is a student and other false results for the National Championship game. Jan 10 and 11- false results for story on how Georgia college student used iPhone to alert of kidnapping and missing Georgia college student found dead in mall. Jan. 16- students posting about wanting a snow day, campus closing announcement. Jan. 17- snow day, campus closing. Jan. 22- basketball loss, Literacy Center grants announced and kaolin research story.
  • Spike in media coverage—Jan. 2– Campus police story on WMAZ, feature on basketball player in Rockdale Citizen and music concerts in UR.  Jan.4- Virgil Miller promoted to President of Aflac (several sources), basketball loss (Albany Herald) and Broadway.com announcing new board members of Dramatic Repository Company, which include GC alumna  Margorie Gallant. Jan. 11- Dugout Hall of Frame announcement for John Kurtz (13WMAZ), Deal’s State of the State address update on Center for Early Language and Literacy (several sources), academic honors and graduations (several sources) and Miller named president of Aflac (4-traders.com).

Screen Shot 2018-02-05 at 3.38.36 PM.png

  • The sentiment of coverage was overall positive. The negatives are the results of false picks up of stories on how a Georgia college student used an iPhone to alert of kidnapping and a missing Georgia college student found dead in mall.

Screen Shot 2018-02-05 at 3.38.48 PM.png

Share of voice for NEWS breakdown of hits-

  1. UNC Asheville – 40.6 %
  2. Mercer- 19.4 %
  3. GCSU Global- 17.4 %
  4. SC Aiken- 5.7%
  5. Henderson- 5.6 %
  6. Berry-4.3 %
  7. Midwestern- 2.7 %
  8. Montevallo- 2.3 %
  9. New College of Florida: 2.1 %

Screen Shot 2018-02-05 at 3.35.31 PM.png

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Midwestern- 23.5 %
  2. Henderson- 19.5 %
  3. UNC Asheville- 13.1 %
  4. Berry- 10.7 %
  5. GCSU – 10.4 %
  6. Mercer- 9.6 %
  7. USC Aiken-6.9 %
  8. Montevallo-4.5 %
  9. New College of Florida- 1.7 %

Screen Shot 2018-02-05 at 3.38.11 PM.png

Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)-  total of an estimated $6.9 million. This result will be off due to an increase in false results from several national stories, including the National Championship, Georgia college students found dead in mall and Georgia college student uses iPhone to escape kidnappers.

Social Media Highlights

Social media started off slow for the month of January but began to make up ground in the middle of the month with weather events and the homecoming announcement. Engagement metrics were up this month with the exception of Instagram despite the slow ending of last month and start of January. Some posts that did really well on Instagram and Twitter were the posts of GC covered in snow along with the homecoming announcement. The best post by far was the Daybreak video on Facebook. It generated over 1,500 reactions and had a reach over 50k. Most of the engagement for the daybreak video was off of shares. Facebook’s algorithm was recently changed to prioritize individuals’ posts over page posts, which is why the daybreak video’s success is fundamental to the way we post going forward. More shares will be key to generating traffic through Facebook. These results show that our audience wants to see the stories of GC and its students/alumni making a difference.

This slideshow requires JavaScript.

This slideshow requires JavaScript.

Print and Radio Media Hits

WGXA.TV • USA • Jan 31 • 10:27 am
Educator’s historic home to exhibit Floyd L. Griffin collection

Savannah Business Journal • USA • Jan 30 • 01:08 pm
Jan. 30 – Savannah Speech and Hearing Center to Receive $10,000 Award from Governor’s Mini-Grant Program

The Union-Recorder • USA • Jan 30 • 10:15 am
CURTAIN CALL: ‘Gatsby’ and lots of jazz on hand this week

Statesboro Herald • USA • Jan 29 • 11:54 pm
Grant boosts book bus project in Bulloch

The Daily Tribune News • USA • Jan 29 • 09:21 pm
Bartow Literacy Council receives state grant to fund reading projects

Coastalcourier.com • USA • Jan 29 • 06:49 pm
Students graduate, earn honors

The Union-Recorder • USA • Jan 29 • 10:30 am
GC Men’s Basketball Drops Home Bout with Francis Marion, 74-63

 The Union-Recorder • USA • Jan 29 • 09:36 am
Bobcat Women’s Hoops Holds off Francis Marion, 66-58

Northwest Georgia News • USA • Jan 28 • 05:31 pm
Lee County to get $100,000 literacy grant

Gwinnett Prep Sports • USA • Jan 27 • 11:21 pm
2018 Gwinnett Daily Post Super Six Tennis

Latest Business in Savannahcc • USA • Jan 27 • 06:44 pm
BiS in brief: Auditory preschool grant, Parker’s Top 10, design group opens

Savannahnow.com • USA • Jan 26 • 03:24 pm
Parent University wins $39,000 state reading grant

The Cherokee Ledger News • USA • Jan 26 • 10:59 am
Sequoyah libraries receive grant for early language learning

The Union-Recorder • USA • Jan 25 • 06:15 pm
Frontcourt Duo Puts GC Men’s Basketball Over Young Harris, 63-55

The Union-Recorder • USA • Jan 25 • 02:15 pm
Bobcat Women’s Basketball Uses Strong Third Quarter to Get Past Young Harris, 76-64

WGXA.TV • USA • Jan 24 • 10:37 pm
Georgia College team makes discoveries on the applications of kaolin, receives grant

Macon Telegraph • USA • Jan 24 • 04:43 pm
Bibb leader a finalist for state principal award

The Union-Recorder • USA • Jan 24 • 02:20 pm
GC to host softball prospect camp

The Union-Recorder • USA • Jan 24 • 12:00 pm
United Way grant aims to improve literacy

The Union-Recorder • USA • Jan 24 • 10:15 am
Griffin wants black representation on hospital board

The Daily Citizen • USA • Jan 24 • 12:01 am
Dalton gets mini-grants to help improve literacy

WFXL.com • USA • Jan 23 • 07:16 pm
Lee County awarded $100K to help kids learn to read

Ledger-Enquirer • USA • Jan 23 • 03:53 pm
CSU men’s basketball starts hot, takes down Georgia College

Ledger-Enquirer • USA • Jan 23 • 02:58 pm
CSU women’s basketball snaps two-game slide against Georgia College

Coosa Valley News • USA • Jan 23 • 02:52 pm
Early Language & Literacy Mini Grant Awarded the Bartow Literacy Council

Georgia Patch.com • USA • Jan 23 • 11:35 am
Nearly $6,000 Awarded To Arbor Elementary For Mentoring Club

Georgia Patch.com • USA • Jan 23 • 11:24 am
$20,000 Awarded To Gwinnett Public Schools For Reading Program

Valdosta Today • USA • Jan 23 • 11:15 am
Deal announces Early Language and Literacy Mini-Grant award winner

New Hampshire Patch • USA • Jan 22 • 11:30 am
Literacy Council Wins $18K Grant To Establish Little Libraries

The Union-Recorder • USA • Jan 22 • 11:00 am
Buzzer-Beater Three Ends GC Women’s Hoops Upset Bid, 67-64

Gwinnett Daily Post • USA • Jan 22 • 11:01 am
GCPS “Getting Ready to Read” program awarded $20,000

The Union-Recorder • USA • Jan 21 • 02:15 pm
Students, community raise items for Georgia shelters

Macon Telegraph • USA • Jan 21 • 12:28 pm
Middle Georgia scores in state golf awards

Coastalcourier.com • USA • Jan 21 • 08:14 am
Georgia College announces graduates

Bryan County News • USA • Jan 20 • 07:04 am
Georgia College announces Dean’s List

Bryan County News • USA • Jan 20 • 07:04 am
Georgia College announces President’s List

The Union-Recorder • USA • Jan 19 • 07:30 pm
Davis Named Bobcat Athlete of the Week

The Union-Recorder • USA • Jan 19 • 07:30 am
Hospital forging ahead with ’18 plans: Physician recruiting and nursing ideas discussed at meeting

Bryan County News • USA • Jan 18 • 06:48 pm
Students graduate, earn college honors

The Union-Recorder • USA • Jan 18 • 09:30 am
GC professors, guests prepare for string quartet concert

Northwest Georgia News • USA • Jan 16 • 12:15 pm
College Basketball: Rierson, Cheeks contribute to teams’ victories

Northwest Georgia News • USA • Jan 14 • 07:12 pm
Area students receive college honors

The Valdosta Daily Times • USA • Jan 14 • 09:00 am
Education Briefs

The Marietta Daily Journal • USA • Jan 14 • 12:00 am
Campus news

Moultrie Observer • USA • Jan 13 • 04:14 pm
Who’s News for Jan. 14, 2018

The Union-Recorder • USA • Jan 13 • 10:00 am
Students’ work shines at second MLK Community Breakfast

WGXA.TV • USA • Jan 12 • 02:07 pm
Georgia College hosts 2nd MLK community breakfast

New Pittsburgh Courier Online • USA • Jan 12 • 03:53 pm
Governor Deal’s State of the State address: ‘Orchards of Opportunity’

13WMAZ • USA • Jan 11 • 08:27 pm
Mercer’s Gibson voted into Dugout Hall of Fame

4 Traders • USA • Jan 11 • 05:51 pm

Aflac : Virgil R. Miller Promoted to President of Aflac Group Insurance and Executive Vice President, Chief Operating Officer of Aflac U.S.;…

Henry Herald • USA • Jan 11 • 03:18 pm
Clayton State drills 12 three-pointers in 88-64 win over Georgia College

Jackson Progress-Argus • USA • Jan 11 • 04:23 pm
COLLEGE NOTES: Schools announce academic honors, degrees

Herald Mail Media • USA • Jan 11 • 07:00 am
Straus named to Georgia College dean’s list

Metro Atlanta CEO • USA • Jan 11 • 12:01 am
Kennesaw State Taps Former Dean as Interim Provost and Vice President for Academic Affairs

13WMAZ • USA • Jan 10 • 12:03 pm
LIST: Martin Luther King Jr. holiday events across Central Georgia

Americus Times-Recorder • USA • Jan 10 • 09:32 am
Local students named to Georgia College Dean’s List

Americus Times-Recorder • USA • Jan 10 • 09:32 am
Local students named to President’s List at Georgia College

HubGA • USA • Jan 9 • 02:59 pm
Virgil R. Miller Promoted to President of Aflac Group Insurance and Executive Vice President, Chief Operating Officer of Aflac U.S.; Jamie A…

The Union-Recorder • USA • Jan 9 • 08:00 am
ELC registration opens Jan. 16

Relationship Science • USA • Jan 5 • 10:14 am
Virgil R. Miller is now serving in a new position at Continental American Insurance Co.

Insurance Business US • USA • Jan 5 • 08:29 am
Aflac makes executive changes for its US operations

The Union-Recorder • USA • Jan 5 • 08:00 am
Second MLK Community Breakfast slated for Friday

The Union-Recorder • USA • Jan 5 • 07:30 am
Manhunt follows gunshots, car chase

BroadwayWorld.com • USA • Jan 4 • 11:47 pm
Dramatic Repertory Company Announces New Board Members

Albany Herald • USA • Jan 4 • 06:01 pm
Georgia Southwestern basketball edges Georgia College

Markets Insider- Business Insider • USA • Jan 4 • 04:26 pm
Virgil R. Miller Promoted to President of Aflac Group Insurance and Executive Vice President,

StreetInsider.com • USA • Jan 4 • 04:18 pm
Virgil R. Miller Promoted to President of Aflac Group Insurance and Executive Vice President, Chief Operating Officer of Aflac U.S.; Jamie A…

 Get Schooled – MyAJC.com • USA • Jan 3 • 08:56 pm
Can your teen navigate a big campus like UGA? Or, is Georgia College a better fit?

Rockdale Newton Citizen • USA • Jan 2 • 10:15 pm
Heritage’s Thomas continues strong start at Georgia College

 The Union-Recorder • USA • Jan 2 • 09:00 am
Curtain Call: ‘Seussical’ to feature various Dr. Seuss characters

Television Hits

There were three television pieces that ran in January. The stand-out of the three was the broadcasting of the State of the State address, in which Gov. Nathan Deal speaks about the Center for Early Language and Literacy at Georgia College. It’s highlighted above the break.

WTGS • USA • Jan 11 • 11:17 am
Georgia Gov. Deal gives final State of the State address


13WMAZ • USA • Jan 31 • 07:12 pm
Georgia College health services: Over 100 cases of the flu reported

13WMAZ • USA • Jan 2 • 11:25 pm
VERIFY: Can campus police pull you over off-campus?

13WMAZ • USA • Jan 17 • 07:13 pm
Baldwin County, Lake Sinclair residents enjoy snow day

Highlights for December 2017

December Summary

Although typically a slow month for us in news, graduation commencement and the Homecoming theme announcement helped us to keep attention lively in the social media arena. Because this is also a slow month for other schools, our sports and holiday performances, coupled with continued coverage of November’s State of the State Poll, landed us the number 2 spot for News Media Coverage among our competitors. Overall, this made for an exceptional month for us.

Media Exposure 12-17 copy.jpgMedia exposure- 

  • Spikes on social media Dec. 1- video from volleyball semifinals match, scholarship application opens, GC recycles day, and Exploring Race exhibit at Sallie Ellis Davis House.  Dec. 4- basketball win, Communities in Schools “thank you. ”Dec. 7- GC 360 newscast, Sallie Ellis Davis tour hours and Mansion Christmas.  Dec. 9- Basketball win. Dec. 12- director of literacy center named. Dec. 19- Basketball win, Max Noah Singers holiday performance.

 

  • Spike in media coverage- Dec. 1– music concert featuring GC faculty member, soccer player named All-American, Nutcracker performance preview. Dec. 21- baseball preseason poll released and State of the State Poll rankings.

 

Sentiment score

Sentiment 12-17 copy.jpg

The sentiment of coverage was overall positive.

Share of voice

SOV News 12-17 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. UNC Asheville – 39.5 %
  2. GCSU Global- 19.6 %
  3. Midwestern- 11 %
  4. Mercer- 10.5 %
  5. Henderson- 6.6 %
  6. Berry-5.5 %
  7. SC Aiken- 3.5%
  8. New College of Florida: 2.5 %
  9. Montevallo- 1.4 %

 

SOV social 12-17 copy.jpgShare of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Midwestern- 28.8 %
  2. Henderson- 17 %
  3. UNC Asheville- 16.7 %
  4. Berry- 10.2 %
  5. Mercer-8.1 %
  6. GCSU – 7.9 %
  7. Montevallo-5.2 %
  8. USC Aiken-4.4 %
  9. New College of Florida- 1.6 %

 

Ad Value Equivalent

AVE 12-17 copy.jpg

Exact match (Georgia College media hits with some athletics)-  total of an estimated $846, 228million with spikes in coverage on Dec. 1, 2, 14 , and 21-22.

Social Media Highlights

Several pieces of content did well on social media in December despite it being the end of the semester. The commencement profiles on students helped our pages stand out amongst the noise that is the holiday season and helped students get excited for graduation. The Homecoming theme announcement  and Give Center videos also did well on Facebook and Twitter, getting 196 and 47 likes respectively. On Instagram, our most popular piece of content was the picture of the rear of Atkinson demonstrating the quietness of campus during break. It received a total of 1,164 likes. The commencement pictures that were taken the day of graduation was our second best performing post with 618 likes. LinkedIn is beginning to get some traction with about an average of 30 clicks per post. Due to a lack of content and the Holiday season impacting the amount of posts towards the middle of end of the month, engagement dropped off during the week of Christmas. Overall, performance is expected to stay consistent due features such as Under 30 and other features that will roll out with the brand relaunch.

This slideshow requires JavaScript.

This slideshow requires JavaScript.

Print and Radio Media Hits

Aiken Standard • USA • Dec 30, 2017 • 09:00 pm

Aiken Standard’s 2017 Person of the Year helps homeless students and their families

The Union-Recorder • USA • Dec 29, 2017 • 10:30 am

GC alum teaches skills for basketball, life

The Brunswick News • USA • Dec 28, 2017 • 12:00 am

GA volleyball player of the year

The Union-Recorder • USA • Dec 26, 2017 • 08:00 am

Mars InSight: Land Softly and Carry a Big – Stethoscope?

The Atlanta Journal-Constitution • USA • Dec 25, 2017 • 12:00 am

Bragbook Extra

The Union-Recorder • USA • Dec 23, 2017 • 10:00 am

GC Health Promotion receives alcohol awareness, driver safety grant

Yahoo! Finance • USA • Dec 22, 2017 • 08:28 am

Past Years’ Rankings of Best College Values

Canadascasino.ca • CAN • Dec 21, 2017 • 07:56 am

More than Half of Georgia Voters In Favour of Casino Expansion

Aiken Standard • USA • Dec 19, 2017 • 09:18 pm

Pacer women fall to Bobcats

The Union-Recorder • USA • Dec 19, 2017 • 06:30 am

Early College looking for sixth-grade expansion

 

WGXA.TV • USA • Dec 15, 2017 • 04:01 pm

Milledgeville Veterans Home receives donations to help veterans through counseling

The Union-Recorder • USA • Dec 15, 2017 • 08:45 am

‘Justice for Roni’ march draws nearly 60 people

The Union-Recorder • USA • Dec 15, 2017 • 07:00 am

Former Bobcat puts on youth basketball clinic

The Edvocate • USA • Dec 15, 2017 • 06:28 am

2018 Best Colleges and Universities in Georgia – The Edvocate

WGXA.TV • USA • Dec 14, 2017 • 05:48 pm

Veteran’s Welford signs with Georgia College

The Union-Recorder • USA • Dec 14, 2017 • 01:31 pm

OUR SPACE- Voyager: The Spacecraft That Just Won’t Quit

The Union-Recorder • USA • Dec 13, 2017 • 08:30 am

Deal Center director begins duties at Georgia College

Forsyth News • USA • Dec 12, 2017 • 05:45 pm

Volleyball: South Forsyth alum Taylor Svehla regains passion for sport at Georgia College

Albany Herald • USA • Dec 12, 2017 • 02:22 pm

Georgia College names Deal Center director

The Union-Recorder • USA • Dec 12, 2017 • 08:00 am

Young Gamechangers present final recommendations

Daily Yonder • USA • Dec 12, 2017 • 06:32 am

Young People Returning to Farming

Albany Herald • USA • Dec 10, 2017 • 10:57 am

SPORTS BRIEFS: Georgia College clips Albany State

The Union-Recorder • USA • Dec 8, 2017 • 06:30 am

MHA students learn about mass from GC Academic Outreach

The Citizen • USA • Dec 7, 2017 • 03:13 pm

Bartholomew named to All-America team – The Citizen

The Union-Recorder • USA • Dec 7, 2017 • 05:15 am

Classroom game leads GC students to immersive learning experience

Savannahnow.com • USA • Dec 6, 2017 • 10:06 pm

Former Savannah Christian standout Ewaldsen named Georgia College Athlete of the Week

The Union-Recorder • USA • Dec 6, 2017 • 12:30 pm

GC Men’s Hoops Leads Albany State from Start to Finish, 76-61

The Union-Recorder • USA • Dec 6, 2017 • 11:30 am

Stifling Defense Sends GC Women’s Basketball Past Albany State, 60-44

The Union-Recorder • USA • Dec 4, 2017 • 02:00 pm

GC Men’s Basketball Drops 52-51 Bout in Waning Seconds

The Union-Recorder • USA • Dec 4, 2017 • 12:15 pm

Bobcat Women’s Basketball Nabs First Conference Win, 73-61

The Union-Recorder • USA • Dec 1, 2017 • 08:45 am

The Nutcracker performances to start on Dec. 8

 

Television Hits

There was only one television piece on Georgia College that ran in December. It highlighted GCSU student Mackenzie Roux, who started a nonprofit called “The 127 Project” which helps orphans around the world.

13WMAZ • USA • Dec 18, 2017 • 11:20 pm

Georgia College student starts nonprofit for orphaned children

 

 

 

Highlights for November 2017

November Summary

Georgia College’s State of the State pull received significant coverage including two features by the Atlanta Journal Constitution, possibly due to the surprising results of the poll which state that Georgian’s are in favor of legalized gambling and marijuana, and against the recent “campus carry” bill passed earlier this year.

Other top news were the high school students who signed their letters of intent to play sports at GC. This received a wide coverage over print, television, and social media.

Our office completed 135 design and print jobs for 49 clients this month, earning a total revenue of $20,606.01. We also served 25 clients for photography jobs.

 

11-17 Media exposure copy.jpg

Media exposure-

  • Spikes on social media Nov. 6- GC softball has lunch for administration, Bobcat Volleyball honors, undergrads in Dr. Lords courses present research.  Nov. 8-10- high school athlete signing day and basketball season opener. Oct. 13- Lauren Hovey story, Mansion highlighted on tourism social media.  Nov. 16- Gretchen Krumdieck named Coach of the Year, STEMING in the Community event,  Nov. 18- Volleyball finals, Mass Comm graduates campaign. Nov. 27- Basketball win, senior profile Janileyah Thompson.
  • Spike in media coverage- Nov. 1– basketball rankings announced, Georgia Chamber president Chris Clark, alumni, speaks at pre-legislative breakfast. Nov. 8- Athletes sign letters of intent, Students start nonprofits. Nov. 10- State of the State Poll featured in two Atlanta Journal Constitution stories, top RN to BSN programs announced. Nov. 20- volleyball tournament, new Baldwin assistant County manager a GC alumni. Nov. 27- volleyball tournament, GC alumni named head coach at Georgia Southern, Mrs. Deal honored by local DAR chapter in Milledgeville. Nov. 28- Dr. Lisse helps raise money for Baldwin science student to attend conference, GC student arrested on bribery, drunkenness charges. Nov. 29- volleyball tournament, Music Department host Holiday Concert, volleyball players earns all-region honors. Nov. 30- GC Orchestra plays at Governor’s tree light in Atlanta, volleyball tournament.

11-17 Sentiment copy.jpg

The sentiment of coverage was overall positive. The only negative was a story about a GC student who was arrested on bribery and drunkenness charges on Nov. 28.

11-17 News competitors copy.jpg

Share of voice for NEWS breakdown of hits-

  1. UNC Asheville – 34.8 %
  2. Mercer- 26.3 %
  3. GCSU Global – 17.5 %
  4. Henderson- 5.7 %
  5. Berry-5 %
  6. SC Aiken-4.7%
  7. Midwestern- 3.2 %
  8. Montevallo- 1.9 %
  9. New College of Florida: .9%

11-17 social competitor copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Midwestern- 30.8 %
  2. Henderson- 15.8 %
  3. UNC Asheville- 12.8 %
  4. Berry- 10.9 %
  5. Mercer-9.1 %
  6. GCSU – 7.7 %
  7. Montevallo-6.4 %
  8. USC Aiken-5.0 %
  9. New College of Florida- 1.4 %

11-17 AVE copy.jpg

Exact match (Georgia College media hits with some athletics)-  total of an estimated $1.943 million with spikes in coverage on Nov. 1, 4, 10 , 14 21, 27 and 30.

Social Media Highlights

Overall number of impressions decreased across the board. However, our engagement was up almost 30% for the month of November. This is due to visually appealing and interesting stories being posted to our profile this month. Our viral impressions also did well this month which helped increase engagement because people who don’t necessarily follow our brand saw our message through others. Content performed the best on Instagram due to its visual content structure. Linked In saw the most growth this month with 235 new followers. Being more intentional on Linked In with our stories that are more career focused has allowed the brand to reach a different audience than our traditional platforms and it can be a growth driver for Grad School progams.

This slideshow requires JavaScript.

This slideshow requires JavaScript.

Print and Radio Media Hits

Global Gaming Business News • USA • Nov 19 • 06:14 pm
Georgia Majority Support Casinos

The Atlanta Journal-Constitution • USA • Nov 10 • 02:02 pm
Poll: Georgia voters support casino gambling

The Atlanta Journal-Constitution • USA • Nov 10 • 09:47 am
The Jolt: That day when Stacey Abrams was invited to Zell Miller’s house

 13WMAZ • USA • Nov 9 • 02:41 pm
Georgia College poll: Most Georgians back medical marijuana, casinos, Obamacare

WGXA.TV • USA • Nov 9 • 10:41 am

Georgia College releases State of the State Poll for opinions on key issues

The Union-Recorder   •   USA   •   Nov 30   •   06:44 pm
Georgia College Orchestra to play at governor’s tree lighting

The Union-Recorder   •   USA   •   Nov 29   •   09:00 pm
GC Music Department holding 10th annual holiday concert

Forsyth News   •   USA   •   Nov 29   •   01:13 pm
Volleyball: South alum Taylor Svehla earns all-region honors

The Union-Recorder   •   USA   •   Nov 29   •   09:30 am
Bobcat men’s basketball takes thriller at Lander, 68-67

The Union-Recorder   •   USA   •   Nov 28   •   05:15 pm
Fundraising aims to help BHS scientist attend overseas conference

The Daily Citizen   •   USA   •   Nov 28   •   01:15 pm
GC student arrested on bribery, drunkenness charges

The Union-Recorder   •   USA   •   Nov 28   •   10:32 am
CURTAIN CALL: Get your tickets for ‘It’s a Wonderful Life’

WJCL.com   •   USA   •   Nov 27   •   10:03 pm
GS Athletics: Chad Lunsford Officially Named Head Coach of Georgia Southern Football

Moultrie Observer   •   USA   •   Nov 27   •   08:00 pm
First lady Deal honored by local DAR chapter

Her Campus   •   USA   •   Nov 27   •   02:00 pm
GC Updates for Andalusia

The Tifton Gazette   •   USA   •   Nov 27   •   12:08 pm
GC student creates camp for abandoned children

Gwinnett Daily Post   •   USA   •   Nov 25   •   02:16 pm
Gwinnett grad’s nonprofit aims to shepherd young girls through the obstacle course of adolescence

The Union-Recorder   •   USA   •   Nov 24   •   11:15 am
Campaign to raise money for local charities

AccessWDUN   •   USA   •   Nov 24   •   04:00 am
University of North Georgia junior helps rescue man from French river

LaGrange Daily News   •   USA   •   Nov 21   •   08:31 pm
Lawrence returning to LaGrange for meet the author event

The Union-Recorder   •   USA   •   Nov 21   •   08:00 am
CURTAIN CALL: Jazz jam returns to Amici next week

The Union-Recorder   •   USA   •   Nov 20   •   09:56 am
Hudson promoted to assistant county manager

Global Gaming Business News   •   USA   •   Nov 19   •   06:14 pm
Georgia Majority Support Casinos

The Marietta Daily Journal   •   USA   •   Nov 19   •   12:15 am
SALLY LITCHFIELD: Coregistics’ Gears & Greens event benefits Be the Match Foundation

The Tifton Gazette   •   USA   •   Nov 15   •   10:00 am
Montessori Academy already looking to expand

The Marietta Daily Journal   •   USA   •   Nov 14   •   08:03 pm
Two Georgia College students start nonprofits — while earning degrees

College and University   •   NLD   •   Nov 13   •   03:13 pm
Georgia College furthers its tie to author O’Connor

WSFA 12 News   •   USA   •   Nov 12   •   01:11 am
Moore signs to play baseball at Georgia College

Newsdogshare   •   IND   •   Nov 11   •   06:54 am
More than Half of Georgia’s Residents Back Casino Gambling Expansion, Poll Says

The Daily Tribune News (AP)   •   USA   •   Nov 11   •   12:13 am
Adairsville’s Pelfrey signs to GCSU

San Angelo Live!   •   USA   •   Nov 10   •   04:54 pm
What are the Top 50 RN to BSN Programs?

The Atlanta Journal-Constitution   •   USA   •   Nov 10   •   02:02 pm
Poll: Georgia voters support casino gambling

The Union-Recorder   •   USA   •   Nov 10   •   02:00 pm
Bobcats takes on No. 2 Queens in season opener tonight

The Union-Recorder   •   USA   •   Nov 10   •   11:45 am
Bobcat volleyball maintains No. 6 slot in NCAA region ranks

The Union-Recorder   •   USA   •   Nov 10   •   10:45 am
Bobcat women tip off 2017-18 Season at No. 14 Wingate

Middle Georgia CEO   •   USA   •   Nov 10   •   08:09 am
Research Website Devoted to Presidential Campaign Music Prepares for 2020

The Brunswick News   •   USA   •   Nov 10   •   12:00 am
Glynn’s Overly signs to play volleyball at Georgia College

Moultrie Observer   •   USA   •   Nov 9   •   10:35 pm
C.A. Gray science teacher named Teacher of the Year

Savannahnow.com   •   USA   •   Nov 9   •   07:44 pm
Local prep athletes sign with colleges

13WMAZ   •   USA   •   Nov 9   •   02:41 pm
Georgia College poll: Most Georgians back medical marijuana, casinos, Obamacare

Savannahnow.com   •   USA   •   Nov 8   •   07:52 pm
Local prep athletes take pen to paper on Signing Day

WGXA.TV   •   USA   •   Nov 8   •   01:29 pm
Georgia College students help others, begin nonprofit groups

The Union-Recorder   •   USA   •   Nov 8   •   01:15 pm
Caldwell to speak at annual Veterans Day program

Tampa Bay Times Blogs   •   USA   •   Nov 8   •   08:42 am
USFSP names interim top academic officer

The Union-Recorder   •   USA   •   Nov 7   •   11:15 am
Bobcat men’s cross country finishes ninth at regionals

The Union-Recorder   •   USA   •   Nov 7   •   10:15 am
Bobcat volleyball takes down PBC leader in four

The Union-Recorder   •   USA   •   Nov 7   •   08:00 am
CURTAIN CALL: ‘Detroit ’67’ features great Motown classics

Online Athens   •   USA   •   Nov 7   •   07:24 am
UGA enrollment up sharply to new record

WGXA.TV   •   USA   •   Nov 6   •   03:34 pm
Student group at GSCU raises awareness on refugees

Brazil Business Today – EIN News   •   BRA   •   Nov 6   •   01:01 pm
Columbus State international education has new leader, new home, new name

The Union-Recorder   •   USA   •   Nov 5   •   11:15 am
Organizations prepare needy residents for winter months

The Union-Recorder   •   USA   •   Nov 5   •   10:15 am
GIVE Center passes out potatoes to community organizations

The Union-Recorder   •   USA   •   Nov 4   •   12:15 pm
City to get feedback on pay parking

Television Hits

The dominant topic on local television was the new signups for sports teams at Georgia College, with a number of stations devoting air time to highlighting up-and-coming GC tennis, basketball, softball, volleyball, and baseball stars. The other subject that earned an impressive number of both television and print hits was a poll from GC that demonstrated that a majority of Georgia residents favor the legalization of marijuana. Those stories are highlighted above the break.

WGXA.TV   •   USA   •   Nov 9   •   10:41 am
Georgia College releases State of the State Poll for opinions on key issues

WGXA.TV • USA • Nov 15 • 07:31 pm
Medical marijuana: Representative, wife say veterans would benefit from legalization

41 NBC News   •   USA   •   Nov 9   •   12:02 am
Mount de Sales’ Jordan Bowie signs national letter of intent

WSFA 12 News   •   USA   •   Nov 8   •   11:21 pm
Area students sign Letters of Intent on first day of signing period

WGXA.TV   •   USA   •   Nov 8   •   08:49 pm
Tennis star Bowie inks with Georgia College

WJBF-TV ABC 6   •   USA   •   Nov 8   •   07:10 pm
Laney’s De’Sha Benjamin signs to play basketball at Alabama | WJBF-TV


WTGS   •   USA   •   Nov 23   •   05:30 pm
Bobcat brave: Coach’s son battles past pediatric cancer

13WMAZ   •   USA   •   Nov 15   •   07:06 pm
Community rallies to donate new backpacks to students

13WMAZ   •   USA   •   Nov 14   •   07:09 pm
My Teacher is Tops: Joy Prince

Highlights for October 2017

 

Media exposure 10-17 copy.jpg

  • Spikes on social media 3- mass comm practicum project, exercise science students at work in the lab. Oct 7- GC 360 newscast, soccer loss. Oct. 13- Lauren Hovey story, Mansion highlighted on tourism social media.  Oct. 17- “It” shown on campus, volleyball win, science education center promotes National Chemistry Week.  Oct. 19- Peddle for Pat stops at GC, Deep Roots preview. Oct. 23- Chemistry on Lawn promotion, volunteer day with Gamma Sigma Sigma. Oct. 24- GC hosts statewide art exhibit,  National Chemistry Week . Oct. 26-28- Exploring Race exhibit at Sallie Ellis Davis House, International Day recap, Seeing Refuge student organization, soccer win and national Chemistry Week wrap up. Oct. 30- Campus Kitchens promotion, soccer players of the week.

 

  • Spike in media coverage- 4– Union Recorder story on retired educators, Dr. Pascoe’s BBQ presentation, GA Manufacturing Summit featuring Georgia College alumni. Oct. 24- Georgia College hosts statewide art exhibit and athletic win. Oct. 26- Feature on men’s basketball team, School of Nursing explores development of school-based health clinic (two stories), Recipients of governor’s awards receive work from 2017 Perspectives potters, athletics signings. Oct. 31- athletics competitions held at GC and gas prices commentary by Dr. Chris Clark.

Sentiment 10-17 copy.jpg

  • The sentiment of coverage was overall positive. The only negative was a story that mentions a DACA discussion held at Santa Fe College, which was modeled after our Times Talk. It was highlighted as negative because of the nature of the topics of the discussion.

SOV news 10-17 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. GCSU Global – 33.1 %
  2. Henderson- 13.4 %
  3. Mercer- 11.7 %
  4. UNC Asheville – 11.4 %
  5. Berry-10.4 %
  6. Midwestern- 7.6 %
  7. Montevallo- 4.2 %
  8. SC Aiken- 4 %
  9. New College of Florida: 4.3%

SOV social 10-17 copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Midwestern- 28.9 %
  2. Henderson- 17.3 %
  3. Berry- 14.5 %
  4. UNC Asheville- 10.9 %
  5. Mercer-8.8 %
  6. GCSU – 7.8 %
  7. Montevallo-5.8 %
  8. USC Aiken-4.9 %
  9. New College of Florida- 1.3 %

AVE 10-17 copy.jpg

Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)-  total of an estimated $660,831 spikes with coverage on Oct.  4, 14, 21 and 29.

 

Print and Radio Media Hits

 

Her Campus   •   USA   •   Oct 31   •   12:00 pm

Meet Alishea Hight!

The Union-Recorder   •   USA   •   Oct 31   •   08:00 am

CURTAIN CALL: Percussion extravaganza coming up this week

The Union-Recorder   •   USA   •   Oct 31   •   08:00 am

OUR SPACE: Do you miss Cassini?

WGXA.TV   •   USA   •   Oct 30   •   10:08 pm

Georgia College student creates club to help refugees

 

The Union-Recorder   •   USA   •   Oct 26   •   12:15 pm

Council delays new zoning applications

The Union-Recorder   •   USA   •   Oct 26   •   10:15 am

School of Nursing explores development of school-based health clinic

Online Athens   •   USA   •   Oct 26   •   07:13 am

Recipients of governor’s awards receive work from 2017 Perspectives potters

Project MUSE   •   USA   •   Oct 26   •   01:22 am

Transformative Cross-Cultural Dialogue in Prague: Americans Creating Czech History Plays

The Valdosta Daily Times   •   USA   •   Oct 24   •   02:30 pm

Georgia College hosts statewide art exhibit

The Union-Recorder   •   USA   •   Oct 24   •   10:09 am

CURTAIN CALL: GC presenting ‘Patchwork Americana’

SCNow   •   USA   •   Oct 21   •   02:21 pm

Patriots place 7th and 8th at PBC Championships

The Union-Recorder   •   USA   •   Oct 20   •   10:15 am

GC celebrating National Chemistry Week with fun programming

The Union-Recorder   •   USA   •   Oct 19   •   10:15 am

School district welcomes guest servers for National School Lunch Week

 

The Union-Recorder   •   USA   •   Oct 18   •   11:00 am

GC biologists study effects of soil on millipedes

The Union-Recorder   •   USA   •   Oct 18   •   08:32 am

CURTAIN CALL: Live jazz, wind symphony performing this week

The Union-Recorder   •   USA   •   Oct 18   •   08:29 am

OUR SPACE: Send your name to Mars!

The Union-Recorder   •   USA   •   Oct 15   •   11:00 am

Fields of Faith draws more than 200 students-athletes

The Newport Plain Talk   •   USA   •   Oct 13   •   11:39 pm

Bobcats overpower Eagles in sweep

WUFT   •   USA   •   Oct 13   •   04:49 pm

Students Discuss Immigration Issues And SUCCEED Act

 

The Union-Recorder   •   USA   •   Oct 12   •   12:15 pm

Planning & Zoning recommends group residence overlay

The Union-Recorder   •   USA   •   Oct 11   •   07:30 pm

Rivers Alive annual cleanup day set for Saturday

Gwinnett Daily Post   •   USA   •   Oct 11   •   04:06 pm

GWINNETT GRADS: Breakout race earns Mill Creek’s Hovis SEC runner of the week honor

 

The Union-Recorder   •   USA   •   Oct 10   •   08:00 am

CURTAIN CALL: GC music to present ‘Variety is the Spice of Life’

The Union-Recorder   •   USA   •   Oct 9   •   08:00 pm

GOP gov forum draws big crowd

InsiderAdvantage   •   USA   •   Oct 9   •   08:04 am

Incumbent school superintendent draws GOP opposition

Aleteia   •   ITA   •   Oct 8   •   10:00 pm

Flannery O’Connor’s farm, Andalusia, has a new owner

Savannahnow.com   •   USA   •   Oct 7   •   11:11 pm

LOCAL SPORTS: Islands captures area volleyball championship

InsiderAdvantage   •   USA   •   Oct 5   •   09:55 pm

GOP gubernatorial candidates set to debate this Saturday

Newnan CEO   •   USA   •   Oct 5   •   12:21 am

Manufacturing A Better Bottom Line Educational Panel at the Georgia Manufacturing Summit Features Top Industry Experts

The Union-Recorder   •   USA   •   Oct 4   •   01:15 pm

Retired educators continue serving community

The Union-Recorder   •   USA   •   Oct 4   •   12:15 pm

Georgia College professor to present ‘BBQ: A Brief History’ at The Plaza

The Union-Recorder   •   USA   •   Oct 3   •   08:00 am

OSIRIS REx visits Earth for extra speed

The Union-Recorder   •   USA   •   Oct 3   •   08:00 am

CURTAIN CALL: Jazz and the Wild West take center stage this week

Henry Herald   •   USA   •   Oct 2   •   01:59 pm

Union Grove’s Wesley Simpson commits to play basketball at Georgia College

The Union-Recorder   •   USA   •   Oct 1   •   09:15 am

GC golf starts season with 12th place finish at Griffin Invite

 

Television Hits

Georgia College was mentioned several times on local television this past month in a variety of different stories, several of which involve GC’s service to the surrounding community. It was ranked among the top 10 schools for online programs, the GCSU Women’s Center was highlighted for helping sexual assault victims, and GC was lauded for the creation of local health clinics. Those stories have been highlighted above the break.

WGXA.TV   •   USA   •   Oct 26   •   02:08 pm

Georgia College creating local health clinics for Baldwin County students and families

41 NBC News   •   USA   •   Oct 18   •   06:46 pm

GCSU Women’s Center on helping sexual assault victims: “Believe them”

WGXA.TV   •   USA   •   Oct 12   •   04:27 pm

Georgia College ranks among top 10 online programs in the state


13WMAZ   •   USA   •   Oct 31   •   07:16 pm

Sparta gas prices higher than the rest of Central Georgia

WGXA.TV   •   USA   •   Oct 30   •   04:27 pm

A look into Middle Georgia SAT scores

WGXA.TV   •   USA   •   Oct 11   •   01:43 pm

Georgia College Campus Police among agencies equipped to respond to opioid overdoses

 

Social Media Highlights

Facebook –

1.1% increase in followers, 1,067,190 impressions, 2,315 page engagements.

This month Facebook had a 1.1% follower growth for the month of October. The number of impressions was up 32% and the University currently reaches around 23k users per day. Engagement for the month was down again due to a substantial peak in August when new freshman arrived on campus. Georgia College is 4,797 engagements away from matching 2016’s results with two months left to go in 2017—Goal is in reach.

 

Twitter –

1.1% increase in followers, 65,033 organic impressions, 2,492 total engagements.

For the month of October, Twitter grew its follower base by .5%. Total impressions and engagement were down by 12.9% and 11.6% respectively due to a slow month for activities happening around campus. However, impressions are up 70% for the year and engagement is up 20% for the year. Tweet count is also lower this year which means that higher quality, rich content stories are being posted to the platform.

 

Instagram –

Instagram saw the most growth this month. Not only did our followers grow by 1.6%, but our engagement also grew by 1.5%. This resulted from more photographic, interesting posts being shared to the platform. Followers have increased 22% for the year.

 

This slideshow requires JavaScript.

 

This slideshow requires JavaScript.