- Spikes on social media 3- mass comm practicum project, exercise science students at work in the lab. Oct 7- GC 360 newscast, soccer loss. Oct. 13- Lauren Hovey story, Mansion highlighted on tourism social media. Oct. 17- “It” shown on campus, volleyball win, science education center promotes National Chemistry Week. Oct. 19- Peddle for Pat stops at GC, Deep Roots preview. Oct. 23- Chemistry on Lawn promotion, volunteer day with Gamma Sigma Sigma. Oct. 24- GC hosts statewide art exhibit, National Chemistry Week . Oct. 26-28- Exploring Race exhibit at Sallie Ellis Davis House, International Day recap, Seeing Refuge student organization, soccer win and national Chemistry Week wrap up. Oct. 30- Campus Kitchens promotion, soccer players of the week.
- Spike in media coverage- 4– Union Recorder story on retired educators, Dr. Pascoe’s BBQ presentation, GA Manufacturing Summit featuring Georgia College alumni. Oct. 24- Georgia College hosts statewide art exhibit and athletic win. Oct. 26- Feature on men’s basketball team, School of Nursing explores development of school-based health clinic (two stories), Recipients of governor’s awards receive work from 2017 Perspectives potters, athletics signings. Oct. 31- athletics competitions held at GC and gas prices commentary by Dr. Chris Clark.
- The sentiment of coverage was overall positive. The only negative was a story that mentions a DACA discussion held at Santa Fe College, which was modeled after our Times Talk. It was highlighted as negative because of the nature of the topics of the discussion.
Share of voice for NEWS breakdown of hits-
- GCSU Global – 33.1 %
- Henderson- 13.4 %
- Mercer- 11.7 %
- UNC Asheville – 11.4 %
- Berry-10.4 %
- Midwestern- 7.6 %
- Montevallo- 4.2 %
- SC Aiken- 4 %
- New College of Florida: 4.3%
Share of voice for SOCIAL breakdown of hits- (primarily Twitter)
- Midwestern- 28.9 %
- Henderson- 17.3 %
- Berry- 14.5 %
- UNC Asheville- 10.9 %
- Mercer-8.8 %
- GCSU – 7.8 %
- Montevallo-5.8 %
- USC Aiken-4.9 %
- New College of Florida- 1.3 %
Ad Value Equivalent
Exact match (Georgia College media hits with some athletics)- total of an estimated $660,831 spikes with coverage on Oct. 4, 14, 21 and 29.
Print and Radio Media Hits
Meet Alishea Hight!
CURTAIN CALL: Percussion extravaganza coming up this week
OUR SPACE: Do you miss Cassini?
Georgia College student creates club to help refugees
Council delays new zoning applications
School of Nursing explores development of school-based health clinic
Recipients of governor’s awards receive work from 2017 Perspectives potters
Transformative Cross-Cultural Dialogue in Prague: Americans Creating Czech History Plays
Georgia College hosts statewide art exhibit
CURTAIN CALL: GC presenting ‘Patchwork Americana’
Patriots place 7th and 8th at PBC Championships
GC celebrating National Chemistry Week with fun programming
School district welcomes guest servers for National School Lunch Week
GC biologists study effects of soil on millipedes
CURTAIN CALL: Live jazz, wind symphony performing this week
OUR SPACE: Send your name to Mars!
Fields of Faith draws more than 200 students-athletes
Bobcats overpower Eagles in sweep
Students Discuss Immigration Issues And SUCCEED Act
Planning & Zoning recommends group residence overlay
Rivers Alive annual cleanup day set for Saturday
GWINNETT GRADS: Breakout race earns Mill Creek’s Hovis SEC runner of the week honor
CURTAIN CALL: GC music to present ‘Variety is the Spice of Life’
GOP gov forum draws big crowd
Incumbent school superintendent draws GOP opposition
Flannery O’Connor’s farm, Andalusia, has a new owner
LOCAL SPORTS: Islands captures area volleyball championship
GOP gubernatorial candidates set to debate this Saturday
Manufacturing A Better Bottom Line Educational Panel at the Georgia Manufacturing Summit Features Top Industry Experts
Retired educators continue serving community
Georgia College professor to present ‘BBQ: A Brief History’ at The Plaza
OSIRIS REx visits Earth for extra speed
CURTAIN CALL: Jazz and the Wild West take center stage this week
Union Grove’s Wesley Simpson commits to play basketball at Georgia College
GC golf starts season with 12th place finish at Griffin Invite
Georgia College was mentioned several times on local television this past month in a variety of different stories, several of which involve GC’s service to the surrounding community. It was ranked among the top 10 schools for online programs, the GCSU Women’s Center was highlighted for helping sexual assault victims, and GC was lauded for the creation of local health clinics. Those stories have been highlighted above the break.
Georgia College creating local health clinics for Baldwin County students and families
GCSU Women’s Center on helping sexual assault victims: “Believe them”
Georgia College ranks among top 10 online programs in the state
Sparta gas prices higher than the rest of Central Georgia
A look into Middle Georgia SAT scores
Georgia College Campus Police among agencies equipped to respond to opioid overdoses
Social Media Highlights
1.1% increase in followers, 1,067,190 impressions, 2,315 page engagements.
This month Facebook had a 1.1% follower growth for the month of October. The number of impressions was up 32% and the University currently reaches around 23k users per day. Engagement for the month was down again due to a substantial peak in August when new freshman arrived on campus. Georgia College is 4,797 engagements away from matching 2016’s results with two months left to go in 2017—Goal is in reach.
1.1% increase in followers, 65,033 organic impressions, 2,492 total engagements.
For the month of October, Twitter grew its follower base by .5%. Total impressions and engagement were down by 12.9% and 11.6% respectively due to a slow month for activities happening around campus. However, impressions are up 70% for the year and engagement is up 20% for the year. Tweet count is also lower this year which means that higher quality, rich content stories are being posted to the platform.
Instagram saw the most growth this month. Not only did our followers grow by 1.6%, but our engagement also grew by 1.5%. This resulted from more photographic, interesting posts being shared to the platform. Followers have increased 22% for the year.