Highlights for June 2018

June Summary

Overall, June was a strong month for us even with much of the campus being out on summer break. This was partially due to the reopening of Andalusia, now part of GC, and also due to a number of feature items in the local news. (See below.)

Since this month officially closes out our fiscal year of 2018, we have a end-of-year tally from our social media numbers.

Facebook: 
New Fans: 1,670
Total Fans: 16.5k
Impressions: 8.2 million
Engagements: 44.5k

Twitter:
New Followers: 591
Total Followers: 9,225
Impressions: 897.4k
Engagements: 44.4k

Instagram:
New Followers: 1,266
Total Followers: 8,466
Impressions: 1.6m
Engagements: 78.2k

LinkedIn
New Followers: 1,492
Total Followers: 30k
Impressions: 178.9k
Engagements: 4,365

Youtube
Views-72,369
Watchtime (in minutes)- 50,200

 

Media Exposure –

Exposure 6-18 copy.png

Spikes on social media— June 6– baseball players drafted. June 11-12- orientation student feature, Call me MISTER presentation, and team camps at GC. June 13-Andalusia set to reopen, former student injured in explosion in Roswell. June 15- second orientation. June 21- third orientation.

Spike in media coverage—June 6– three baseball players drafted. June 13- home explodes in Roswell injuring an alumni and former student, Andalusia set to reopen. June 19- college and high school students make solar powered golf cart (our first newswire pitch) and Andalusia’s opening day. June 27- Georgia College partners with Portfolium, Bank robbery suspect arrested with the help of GC Public Safety.

Sentiment Score –

sentiment 6-18 copy.jpg

The sentiment of our coverage was for the most part positive. The only negative news stories were on June 13-14 for the alumni and former student who were injured in a house explosion in Roswell.

Share of voice-

SOV News 6-18 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. Mercer- 24.4 %
  2. GCSU Global- 20.9 %
  3. Henderson- 20.3 %
  4. UNC Asheville – 8.1 %
  5. Midwestern- 7.7 %
  6. SC Aiken- 7.4%
  7. New College of Florida 6.2 %
  8. Berry-3.9 %
  9. Montevallo- 1.2%

sov social 6-18 copy.jpg

Share of voice for SOCIAL breakdown of hits-

  1. Mercer – 19.6 %
  2. Midwestern- 15.2 %
  3. UNC Asheville- 14.8 %
  4. Henderson- 12.3 %
  5. Berry- 11.9 %
  6. GCSU- 10.9%
  7. Montevallo- 7.5%
  8. USC Aiken-4.9 %
  9. New College of Florida- 2.9 %

Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)- an estimated $926,000 value for the coverage we received—with spikes on June 6, 13-14, 18-19, and 27.

AVE 6-18 copy.jpg

Social Media Highlights –

As expected, numbers for June came down just a touch from the month of May due to students leaving campus and the summer hiatus. However, we had some great content in June that helped our followers stay engaged with us on Facebook, Twitter, and Instagram. Stories such as Andalusia reopening, the European Council study abroad, Orientation, the Max Noah Singers, and Governor Deal really helped us have a lot of content to pull from in what typically is a slow time for social media. We also closed out the first half of 2018 with an increase in total followers, message volume (both outgoing and incoming) and total engagement over the second half of 2017.

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Media Hits –

Our Sunday Visitor • USA • Jun 5 • 12:15 am

Make your journey of faith

WMAZ • USA • Jun 11 • 02:42 pm

Andalusia, home of Flannery O’Connor, set to reopen next week

Georgia College Front Page • USA • Jun 12 • 08:57 am

Andalusia, home of Flannery O’Connor, reopens to the public

WGXA.TV • USA • Jun 13 • 04:57 pm

Georgia College bringing back Flannery O’Connor’s Andalusia house

GPBNews • USA • Jun 14 • 12:14 pm

Renovating The Home Of Flannery O’Connor

GPBNews • USA • Jun 14 • 12:44 pm

On Second Thought for Thursday, June 14, 2018

GPBNews • USA • Jun 15 • 01:39 pm

GPB Midday Headlines For Friday June 15, 2018

WGXA.TV • USA • Jun 19 • 02:35 pm

Georgia College reopens Flannery O’Connor’s historic Milledgeville home

Oyster.com • USA • Jun 23 • 02:21 am

The Best Small Towns in Georgia

Lexington Herald-Leader • USA • Jun 28 • 09:34 am

How I found perspective while traveling through Georgia after a week of vacation

Deep South Magazine • USA • Jun 29 • 05:08 pm

Summer in Milly

Chron.com • USA • Jun 27 • 02:30 pm

Georgia College Partners With Portfolium For GenEd Assessment and HIPs

Midco.Net • USA • Jun 19 • 08:09 pm

Georgia College, high school students make solar-powered golf carts

ATT.com • USA • Jun 19 • 05:57 pm

Georgia College, high school students make solar-powered golf carts – sports – att.net

WGXA.TV • USA • Jun 19 • 02:35 pm

Georgia College reopens Flannery O’Connor’s historic Milledgeville home

KLTV 7 News • USA • Jun 19 • 11:21 am

Summer sun being used to solar-power golf carts at Georgia College

Coastalcourier.com • USA • Jun 17 • 12:00 pm

Georgia College announces president’s list

The Marietta Daily Journal • USA • Jun 17 • 12:00 am

Campus news

Macon Telegraph • USA • Jun 14 • 09:56 am

Georgia College fraternity brothers’ house explodes now their friends are raising money

Macon Telegraph • USA • Jun 14 • 08:54 am

They thought the washer smelled ‘funky’ and lit a candle. Then the house exploded, Georgia man says

The Atlanta Journal-Constitution • USA • Jun 14 • 07:52 am

Hold my beer: This Georgia university was ranked No. 2 party school in the country

KIMT.com • USA • Jun 13 • 08:21 pm

Two badly burned after home explodes

WGXA.TV • USA • Jun 13 • 04:57 pm

Georgia College bringing back Flannery O’Connor’s Andalusia house

WGXA.TV • USA • Jun 13 • 04:26 pm

Georgia College Baseball ends the season in the top 10

WGXA.TV • USA • Jun 13 • 02:44 pm

Georgia College graduate has ties to Kim-Trump Singapore summit

Salon.com • USA • Jun 11 • 04:47 pm

“We’re America, b*itch!” is the Trump Doctrine, according to a senior White House official

WGXA.TV • USA • Jun 6 • 10:14 pm

Three Georgia College players selected in MLB draft, breaking school record

The Eagle • USA • Jun 3 • 01:00 am

Higher Education

The Daily Citizen • USA • Jun 3 • 12:00 am

Class Acts for June 3

Video and Audio Links –

The majority of media hits which include video or audio focus on the grand re-opening of Andalusia. Those are highlighted above the break, with the only other multimedia news item being a feature concerning a GC graduates ties to the recent summit between America and North Korea.

WMAZ • USA • Jun 11 • 02:42 pm

Andalusia, home of Flannery O’Connor, set to reopen next week

GPBNews • USA • Jun 14 • 12:14 pm

Renovating The Home Of Flannery O’Connor

GPBNews • USA • Jun 14 • 12:44 pm

On Second Thought for Thursday, June 14, 2018

GPBNews • USA • Jun 15 • 01:39 pm

GPB Midday Headlines For Friday June 15, 2018

WGXA.TV • USA • Jun 19 • 02:35 pm

Georgia College reopens Flannery O’Connor’s historic Milledgeville home


WGXA.TV • USA • Jun 13 • 02:44 pm

Georgia College graduate has ties to Kim-Trump Singapore summit

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Highlights for May 2018

 

May Summary

May was an exciting month. We had 30 graduating students featured on Front Page using a variety of tools- video, story photos and Q&A. Family and friends interacted with the 3 livestreams of graduation on Facebook, which accounted for almost 200k impressions and 1,000 likes in a 3 to 4 day timespan. We also had graduating student features in both the Macon Telegraph and Union Recorder.

 

Media Exposure –

Media exposure 4-18 copy.pngSpikes on social media— May 10– Softball loss, financial aid director talks about debt after graduation, baseball tournament and students sign to play sports at GC. May 23- baseball ranking, alumni achievements and Macon Mural project that a faculty member created.

 

Spike in media coverage—May 14– Softball all region honors, summer camps and graduation. May 11-12- students and family posts about graduation. May 13-14- more graduation posts and baseball Peachbelt Champs. May 17- baseball loss. May 17- baseball loss and Max Noah Singers at Carnegie Hall.

 

Sentiment Score –

Sentiment 4-18 copy.png

The sentiment of coverage was overall positive. The only negative news story was on a student being arrested for drugs on May 16.

Share of Voice –

SOV News 4-18 copy.png

Share of voice for NEWS breakdown of hits-

  1. Mercer- 22 %
  2. UNC Asheville – 16.2 %
  3. GCSU Global- 14.9 %
  4. Berry-12.2 %
  5. Henderson- 12.1 %
  6. Montevallo- 8.4%
  7. New College of Florida 5.9 %
  8. Midwestern- 4.8 %
  9. SC Aiken- 3.5%

 

SOV Social 4-18 copy.png

Share of voice for SOCIAL breakdown of hits-

  1. Mercer – 20.2 %
  2. Midwestern- 16.3 %
  3. Berry- 14 %
  4. Henderson- 12.6 %
  5. GCSU- 12.4%
  6. UNC Asheville- 11.5 %
  7. Montevallo- 5.6%
  8. USC Aiken-5 %
  9. New College of Florida- 2.3 %

 

Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)- an estimated $970,00 value for the coverage we received—with spikes on May 13-14 and 23.

AVE 4-18 copy.png

Social Media Highlights

As predicted, social media had a large spike in May. Graduation stories continued to perform well, picking up from where they left off at the end of April, and that got the month started off strong.

Toward the middle of the month, parents, family and friends interacted with the 3 livestreams of graduation on Facebook. This accounted for almost 200k impressions and 1k likes in a 3 to 4 day timespan. Connor’s video resonated well with our followers and it allowed us to retain our audience’s focus and engagement post-graduation.

Now that almost half of 2018 is over, we can finally see the extent of the decline of organic reach since Facebook, Twitter and Instagram’s algorithm has changed. On average, our posts get shown to around 7 to 10k less people as it did before each month. But, by continuing to focus on our brand of telling the stories of Georgia College, our follower base will continue to grow despite any upcoming changes to algorithms in the future.

 

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Print and Radio Highlights

Northwest Georgia News • USA • May 31 • 05:37 pm

College students’ achievements honored

WGXA.TV • USA • May 31 • 05:04 pm

Hecht named to NCBWA All-American Team

Emanuel County Live • USA • May 30 • 10:22 am

Family Connection, Franklin Memorial announces summer programs

WGXA.TV • USA • May 29 • 07:06 pm

Georgia College lands two players on ABCA All-American teams

Marianas Variety • MNP • May 28 • 11:41 am

Arlene Lizama graduates from Georgia College

The Daily Citizen • USA • May 27 • 12:01 am

Class Acts for May 27

The Newnan Times-Herald • USA • May 25 • 05:07 pm

Education Briefs

WGXA.TV • USA • May 24 • 09:17 pm

4 Georgia College stars land on ABCA All-Region Teams

WAFB.com • USA • May 23 • 11:08 am

Top Nursing Doctorates Ranked by OnlineCollegePlan

Middle Georgia CEO • USA • May 23 • 07:57 am

Macon Arts Alliance Presents New Downtown Murals to Public

41 NBC News • USA • May 22 • 07:35 am

Discover Middle Georgia: Old Governor’s Mansion

The Union-Recorder • USA • May 21 • 07:15 pm

Coursey named to D2CCA All-Region squad

The Newnan Times-Herald • USA • May 20 • 04:47 am

Newnan’s Thompson named Fulbright finalist

Gwinnett Daily Post • USA • May 19 • 10:26 pm

Gwinnett’s Coursey, Star and Smith named all-region in college softball

WGXA.TV • USA • May 19 • 03:46 pm

Georgia College Baseball season comes to an end

WGXA.TV • USA • May 18 • 04:58 pm

Georgia College stays alive in the NCAA Tournament

The Oconee Enterprise • USA • May 16 • 06:00 pm

Students sign to become future Georgia educators

The Union-Recorder • USA • May 16 • 04:30 pm

Warrant leads to student’s arrest

HeadStuff • IRL • May 16 • 01:15 am

#03 | Kerry Neville

WGXA.TV • USA • May 15 • 12:38 pm

PART 3: The Trifecta of Social Failure: A dark and lonely place

The Union-Recorder • USA • May 15 • 12:00 pm

OUR SPACE: InSight is on the way to Mars

WGXA.TV • USA • May 14 • 05:27 pm

Dealing with student loan debt after graduation

The Union-Recorder • USA • May 14 • 09:22 am

BACK-TO-BACK PEACH BELT CHAMPIONS! Georgia College Wins 2018 PBC Tournament

WGXA.TV • USA • May 13 • 07:26 pm

Georgia College Baseball wins Peach Belt Tournament

Holland Sentinel • USA • May 13 • 04:17 pm

Holland choir students to perform at Carnegie Hall

WGXA.TV • USA • May 11 • 09:02 pm

Georgia College Softball ends season in NCAA Tournament

WGXA.TV • USA • May 10 • 10:15 pm

Georgia College baseball lands eight players on all-conference teams

The Union-Recorder • USA • May 10 • 11:37 am

New nursing simulation, translational research center opens

The Union-Recorder • USA • May 10 • 09:30 am

#20 Bobcat Softball Readies for NCAA Regional

WGXA.TV • USA • May 9 • 04:26 pm

Georgia College partnering with Navicent Baldwin to boost nurse program

Gwinnett Daily Post • USA • May 8 • 11:54 pm

Peach Belt Conference honors Lanier grad Hannah Coursey

WGXA.TV • USA • May 7 • 08:40 pm

Georgia College Softball lands in NCAA Tournament

WGXA.TV • USA • May 6 • 05:11 pm

Georgia College Baseball rolls to their 8th sweep of the season

WGXA.TV • USA • May 5 • 05:53 pm

Georgia College wins final series of the season with 12-5 over Winston-Salem

The Union-Recorder • USA • May 5 • 01:45 pm

Senior, paramedic eyes foray into medicine

WGXA.TV • USA • May 4 • 09:47 pm

Another comeback leads to win for Georgia College Baseball

Macon Telegraph • USA • May 4 • 04:31 pm

Her hard-working family inspired her to fulfill the college dream

Macon Telegraph • USA • May 4 • 04:24 pm

She’s the first in her family to graduate high school — and now college

Politically Georgia • USA • May 4 • 04:20 pm

KSU denies it will turn away unauthorized immigrants and apologizes

CRBJ Biz Wire • USA • May 3 • 07:50 pm

Peter Selgin to discuss memoir at Charleston Author Series luncheon

13WMAZ • USA • May 2 • 11:48 pm

Georgia College students win national shooting championship

Southernminn.com • USA • May 1 • 10:22 pm

University of South Dakota finance head Sheila Gestring named president of the university

Argus Leader • USA • May 1 • 01:27 am

LIVE: New USD president announced at 3:30 p.m

Project MUSE • USA • May 1 • 01:20 am

Guest Editors’ Introduction

 

Video Links –

There have been a number of features on local television and news websites involving Georgia College this past month. WGXA interviewed GC Professor Veronica Womack, on the problem of urban poverty in Macon and 41 NBC ran a full profile of the Old Governor’s Mansion. Also, Kayla Argo, who was featured for one of our branding videos was also featured in a video for the Macon Telegraph. In addition to these spotlights and more, there were videos highlighting baseball and competitive shooting.

 

41 NBC News • USA • May 22 • 07:35 am

Discover Middle Georgia: Old Governor’s Mansion

WGXA.TV • USA • May 15 • 12:38 pm

PART 3: The Trifecta of Social Failure: A dark and lonely place

WGXA.TV • USA • May 14 • 05:27 pm

Dealing with student loan debt after graduation

Holland Sentinel • USA • May 13 • 04:17 pm

Holland choir students to perform at Carnegie Hall

WGXA.TV • USA • May 9 • 04:26 pm

Georgia College partnering with Navicent Baldwin to boost nurse program

WGXA.TV • USA • May 6 • 05:11 pm

Georgia College Baseball rolls to their 8th sweep of the season

WGXA.TV • USA • May 5 • 05:53 pm

Georgia College wins final series of the season with 12-5 over Winston-Salem

WGXA.TV • USA • May 4 • 09:47 pm

Another comeback leads to win for Georgia College Baseball

Macon Telegraph • USA • May 4 • 04:31 pm

Her hard-working family inspired her to fulfill the college dream

Macon Telegraph • USA • May 4 • 04:24 pm

She’s the first in her family to graduate high school — and now college

13WMAZ • USA • May 2 • 11:48 pm

Georgia College students win national shooting championship

Argus Leader • USA • May 1 • 01:27 am

LIVE: New USD president announced at 3:30 p.m

Highlights for April 2018

 

April Summary

The two most prominent stories this month were the news of Georgia College Provost Dr. Kelli Brown’s announcement as finalist for The University of South Dakota on April 20th and several sports and local events happening towards the end of the month which account for the media spikes. Also, our videos for graduates and our Hug Me Coke video debuted towards the end of the month as well, accounting for our upward trend.

Media exposure-

Media exposure 4-18 copy.jpg

Spikes on social media— Social media was relatively stable through the month. April 26– spike for Baseball Peachbelt Champs. April 27– Baseball scores, graduation features.

 

Spike in media coverage—April 20– Dr. Brown named finalist for South Dakota president. April 25- Jazzfest, sports scores, Dr. Karlis interviewed on WGXA “ideological civil war” story. April 27- Baseball win,  Harvard Smithsonian astronomer gives talk on campus, and several inaccurate results for UGA players drafted. April 30- theft by Early College employee, Georgia Trust for Historic Preservation awards.

 

Sentiment score

Sentiment 4-18 copy.jpg

The sentiment of coverage was overall positive.

 

Share of voice

Share of voice for NEWS breakdown of hits-

SOV News 4-18 copy.jpg

  1. Mercer- 33.3 %
  2. GCSU Global- 18.5 %
  3. Berry-15.2 %
  4. UNC Asheville – 11 %
  5. Henderson- 10.6 %
  6. SC Aiken- 4.9%
  7. Montevallo- 2.7 %
  8. Midwestern- 2.1 %
  9. New College of Florida 1.7 %

 

 

SOV Social 4-18 copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Mercer – 20.6 %
  2. Midwestern- 17.3 %
  3. Henderson- 15.9 %
  4. UNC Asheville- 14.7 %
  5. Berry- 8.8 %
  6. GCSU- 8.5%
  7. USC Aiken-6.7 %
  8. Montevallo- 5.6%
  9. New College of Florida- 1.9 %

 

Ad Value Equivalent

AVE 4-18 copy.jpg

Exact match (Georgia College media hits with some athletics)- an estimated $1.460 value for the coverage we received—with spikes on April 20, 27 and 30.

 

Social Media Highlights

April was overall a good month for social media. Our Hug Me Coke video alone generated around 14,000 views across Instagram and Facebook. We also started sharing the Spring 2018 graduation stories towards the end of the month.

This semester, we used a slightly different strategy with the graduation features which was not to mention anything about graduation at all in the caption and to make it look like a normal story which ties back into the brand. So far, the content is performing well on social media and is getting good engagement from both stakeholders of the university and other students.

For promotions, we spent a total of $50 this month on brand video boosting on Facebook which produced 1000 full video views and 5300 partial video views. Our Facebook page also gained 10 new likes just from what we spent in promotions.

 

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Print and Radio Highlights

Yankton Press & Dakotan • USA • Apr 30 • 11:30 pm
USD To Introduce New President

College and University • USA • Apr 30 • 10:40 pm
University of South Dakota to name new president Tuesday

Sioux City Journal • USA • Apr 30 • 06:25 pm
USD to name new president Tuesday

US News & World Report • USA • Apr 30 • 04:57 pm
Regents to Name New University of South Dakota President

WGXA.TV • USA • Apr 30 • 04:28 pm
Woman arrested for stealing $1,500 from Georgia College program

Argus Leader • USA • Apr 30 • 11:28 am
USD will announce new president Tuesday

Savannah CEO • USA • Apr 30 • 12:22 am
Georgia Trust for Historic Preservation Presents 28 Statewide Preservation Awards at Ceremony in Columbus

WGXA.TV • USA • Apr 29 • 09:02 pm
Big comeback leads to series win for Georgia College over #5 Columbus State

Cleveland Daily Banner • USA • Apr 28 • 10:10 pm
School of Music to present faculty brass concert

The Union-Recorder • USA • Apr 28 • 03:15 pm
Former school district employee arrested

The Union-Recorder • USA • Apr 28 • 11:15 am
GC grads making a name for themselves in film industry

WGXA.TV • USA • Apr 27 • 09:42 pm
Hecht’s gem leads to a Georgia College win over #5 Columbus State

The Union-Recorder • USA • Apr 27 • 07:00 pm
Harvard, Smithsonian astronomer to give talk at GC

WFLX Fox 29-TV • USA • Apr 27 • 06:55 pm
Georgia Trust for Historic Preservation Presents 28 Statewide Pr – Fox29 WFLX TV, West Palm Beach, FL-news & weather

The Union-Recorder • USA • Apr 26 • 09:00 am
One last celebratory race: Run for John moves to memorial scholarship endowment fund

The Union-Recorder • USA • Apr 25 • 08:00 pm
29th annual JazzFest to feature local bands

WGXA.TV • USA • Apr 25 • 05:12 pm
Bridging the political gap in an ‘ideological civil war’

The Union-Recorder • USA • Apr 24 • 08:00 am
CURTAIN CALL: A plethora of music coming up this week

The Daily Republic • USA • Apr 23 • 05:49 pm
University of South Dakota VP among finalists for president

Chadrad.com • USA • Apr 23 • 02:21 pm
(SD)-USD VP One Of 4 Finalists For President

The Tifton Gazette • USA • Apr 23 • 02:00 pm
Artist, environmentalist shares revolutionary plan at GC symposium

The Union-Recorder • USA • Apr 23 • 10:30 am
GC baseball clinches regular season PBC title

WGXA.TV • USA • Apr 22 • 07:11 pm
Georgia College Baseball clinches Peach Belt regular season crown

KELO Newstalk 1320 107.9 • USA • Apr 22 • 05:07 pm
Finalists for President of the University of South Dakota.

College and University • USA • Apr 21 • 12:21 am
University vice provost named as finalist to be president of USD

11Alive • USA • Apr 20 • 09:46 pm
Lyft now available in Milledgeville, college students pleased

College and University • USA • Apr 20 • 07:19 pm
Four finalists named to succeed Abbott as University of South Dakota president | Local news

1000 KXRB • USA • Apr 20 • 03:53 pm
Meet the Finalists for Next President of the University of South Dakota
, Ga.

Keloland.com • USA • Apr 20 • 03:14 pm
Four Finalists Named In Search For Next USD President

The Union-Recorder • USA • Apr 18 • 08:30 pm
Storytelling continues at Allen’s Market

The Union-Recorder • USA • Apr 17 • 08:15 am
OUR SPACE: Say hi to STEVE!

Suwanne Democrat • USA • Apr 16 • 10:30 am
GC exhibits work from disabled, non-traditional artists

The Union-Recorder • USA • Apr 16 • 09:33 am
#13 GC baseball sweeps Flagler at home

The Union-Recorder • USA • Apr 15 • 10:00 am
Prestwood learned on the fly as a freshman

Political News • USA • Apr 15 • 07:06 am
Can Uzbekistan’s new leader unleash his country’s potential?

13WMAZ • USA • Apr 14 • 10:48 pm
Georgia College Sweeps Flagler after taking doubleheader

WGXA.TV • USA • Apr 14 • 10:20 pm
Georgia College Baseball completes sweep of Flagler

WGXA.TV • USA • Apr 14 • 10:15 pm
Georgia College Softball sweeps Flagler

The Union-Recorder • USA • Apr 14 • 10:30 am
Georgia College Chief Diversity Officer holds events to help African-American farmers and landowners

The Union-Recorder • USA • Apr 14 • 09:45 am
Creative Expressions annual concert Tuesday

13WMAZ • USA • Apr 13 • 11:12 pm
Georgia College Rallies to Beat Flagler

WGXA.TV • USA • Apr 13 • 10:07 pm
Georgia College promotes healthy living to rural communities with ArtHealthy Festival

WGXA.TV • USA • Apr 13 • 09:40 pm
Georgia College Baseball comes from behind against Flagler

WGXA.TV • USA • Apr 13 • 08:14 pm
Georgia College hosts discussion series for African-American farmers

The Union-Recorder • USA • Apr 10 • 05:20 pm
Strong pitching and late hitting lead GC softball over USC Aiken, 9-1 and 9-2

The Union-Recorder • USA • Apr 10 • 01:15 pm
CURTAIN CALL: Lots of concerts and recitals coming soon

The Union-Recorder • USA • Apr 9 • 05:43 pm
GC faculty help pilot fake news initiative

The Union-Recorder • USA • Apr 9 • 09:45 am
Georgia College Clay Target Club wins national championship

WGXA.TV • USA • Apr 8 • 10:06 pm
Georgia College Baseball sweeps Lander

The Union-Recorder • USA • Apr 8 • 09:00 am
Former Congressmen give talks at GC

WGXA.TV • USA • Apr 7 • 06:10 pm
Georgia College baseball claims eighth straight series with 9-3 win over Lander

Blog of New Orleans • USA • Apr 7 • 02:44 pm
Sports-entertainment scholars unafraid to mix it up in the ring

WGXA.TV • USA • Apr 4 • 10:12 pm
Rural communities need to prosper, say former Congressmen

WGXA.TV • USA • Apr 4 • 06:00 pm
Charlie Hecht making Georgia College proud in his last season on the mound

The Union-Recorder • USA • Apr 3 • 05:07 pm
Perseverance and determination pay off for Long

Suwanne Democrat • USA • Apr 3 • 02:15 pm
Evans finds his role with the Bobcats

BroadwayWorld.com • USA • Apr 3 • 01:43 pm
Kennedy Center Announces American College Theater National Festival

The Union-Recorder • USA • Apr 3 • 08:00 am
OUR SPACE: Waiting for JWST

WGXA.TV • USA • Apr 2 • 05:06 pm
Georgia College program combats fake news, ‘digital polarization’

WGXA.TV • USA • Apr 2 • 04:35 pm
ArtHealthy Festival promotes healthy living, the arts

Middle Georgia CEO • USA • Apr 2 • 12:17 am
Georgia College Named One of 10 Universities to Combat ‘Digital Polarization’

 

Video Links

There were a lot of local television coverage links this past month, but only one of them posted it’s on-air segment online. It featured coverage of the new Lyft program now available in Milledgeville. See below.

11Alive • USA • Apr 20 • 09:46 pm
Lyft now available in Milledgeville, college students pleased

Highlights for March 2018

 

March Summary

Our biggest exposure this month was for our stories on Project ASTRO which got coverage in both the news and on social, also we had big news spikes with alumni and former employees being selected to the local hospital board. Tanvi Lokar, the GC student who was in the film ‘Slumdog Millionaire’ was featured in AJC, as well as other local newspapers featuring her paintings. Social media engagement has increased overall 5% since last year and our audience has grown by 2.5% and our incoming messages have increased by 20%.

 

Media exposure-

Media exposure 3-18 copy.jpg

Spikes on social media— March 13- mostly posts from students crunching before spring break and celebrating how close they are to graduation. March 14- GIVE Center top volunteers, student signs to play basketball,  our post on the Harvin Writing Award winners. March 23- basketball signee, our post on Project ASTRO and AASCU Credit Hour our news included.

Spike in media coverage—March 7– Alumni and former employees selected to the local hospital board, and Geography Bee participants. March 13- Tanvi Lokar featured in AJC, softball and baseball highlights and Curtain Call. March. 14- National Walkout Day, Montessori expansion and Mattix wins baseball award. March 15- DUI simulator on campus, softball and baseball wins, and gun reform walkout. March 16- alumni features: Lockerly named Eilers assistant director, Scott named superintendent of Dalton Schools and College of Charleston is finally back in the Big Dance thanks to Earl Grant’s ‘fighter mentality,’ Pultizer Prize winner discusses genocide, Betta Vice wins teaching award.

 

Sentiment score

sentiment 3-18 copy.jpg

The sentiment of coverage was overall positive.

 

Share of voice

SOV News 3-18 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. UNC Asheville – 45.1 %
  2. Mercer- 18.4 %
  3. GCSU Global- 13.9 %
  4. Berry-7.2 %
  5. Henderson- 6..9 %
  6. SC Aiken- 3.7%
  7. New College of Florida: 2.8 %
  8. Montevallo- 1.2 %
  9. Midwestern- .9 %

 

SOV Social 3-18 copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. UNC Asheville- 29.2 %
  2. Midwestern- 14.7 %
  3. Henderson- 14.3 %
  4. Mercer – 13.1 %
  5. GCSU- 9.2%
  6. Berry- 8 %
  7. USC Aiken-6.3 %
  8. Montevallo- 3.7%
  9. New College of Florida- 1.5 %

 

Ad Value Equivalent

AVE 3-18 copy.jpg

Exact match (Georgia College media hits with some athletics)- an estimated $650,000 value for the coverage we received—with spike on March 2, March 7, March 10, March 13, March 16 and March 19.

 

Social Media Highlights

March was a mixed month for social media. Content wise, things online were a little slower than normal due to Spring Break. The numbers show that as well with metrics dropping again for a second month in a row. However, engagement for quarter 1 of 2018 was about 5% higher than quarter 4 of 2017. Our audience has grown by 2.5% and our incoming messages have increased by about 20%.

Currently, University Communications is beginning to experiment with budgeting some of its funding towards boosting branding video posts on social media. Therefore, video performance will be included in the reporting going forward. We tested boosting videos this month with a small purchase that generated over a hundred full video views. This number will increase as we start having a consistent budget on social media.

Finally, our demographic numbers show that our top reach in March was the 18-24 aged group in the Atlanta market on Facebook but the 18-24 age group in the Milledgeville area had the top engagement. This is important because this shows that the messaging is resonating in our local area with people who know us and that we are being effective in reaching students/parents in the Atlanta area who don’t know us, which is our primary target market for admissions.

 

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This slideshow requires JavaScript.

Print and Radio Highlights

Index-Journal • USA • Apr 1 • 02:43 am
Lander pounds 32 hits during doubleheader, wins series against Augusta

The Union-Recorder • USA • Mar 31 • 07:15 pm
Georgia College named one of 10 universities to combat ‘digital polarization’

WGXA.TV • USA • Mar 31 • 03:15 am
Georgia College softball sweeps doubleheader over Emmanuel College

The Union-Recorder • USA • Mar 28 • 07:15 pm
Local officials attend strategic planning session

The Union-Recorder • USA • Mar 28 • 04:51 pm
Milledgeville native to film TV talk show at GC

The Union-Recorder • USA • Mar 27 • 05:37 pm
CURTAIN CALL: Don’t miss ‘The Lantern Bearers’ at Blackbird Coffee

Georgia Patch.com • USA • Mar 26 • 03:00 pm
Georgia’s Best Grad Schools For 2019

The Union-Recorder • USA • Mar 26 • 02:37 pm
GC baseball sweeps UNC Pembroke in weekend series

WGXA.TV • USA • Mar 24 • 09:45 pm
Georgia College claims series over UNC Pembroke with 18-7 win

Middle Georgia CEO • USA • Mar 23 • 11:42 am
‘Slumdog Millionaire’ Made Her Famous. Now She’s on a Mission at Georgia College

 The Union-Recorder • USA • Mar 22 • 05:30 pm
GC makes history with first-ever e-sports championship

Macon Telegraph • USA • Mar 21 • 04:06 pm
‘Slumdog Millionaire’ actress uses art to empower women

The Union-Recorder • USA • Mar 20 • 02:00 pm
GC students teach kids about online safety

The Union-Recorder • USA • Mar 20 • 12:15 pm
OUR SPACE: K2: Good to the last drop

The Union-Recorder • USA • Mar 17 • 06:15 pm
Students curate antique map exhibit

AccessWDUN • USA • Mar 17 • 10:00 am

State grant to aid Hall Co. early childhood project

Pressconnects.com • USA • Mar 16 • 07:57 pm
BUZZ ABOUT YOU: Former SV teacher given Georgia teaching award

The Union-Recorder • USA • Mar 16 • 03:30 pm
Pulitzer Prize winner discusses genocide at GC

Rockdale Newton Citizen • USA • Mar 16 • 02:09 pm
Despite position switch, Rockdale grad Jordan Thomas shines in debut season at Georgia College

WGXA.TV • USA • Mar 15 • 09:06 pm
DUI simulator shows Georgia College students dangers of impaired driving

The Union-Recorder • USA • Mar 15 • 04:15 pm
GC softball gets comeback and blowout in sweep of Claflin, 5-4 and 19-1

WGXA.TV • USA • Mar 15 • 04:13 pm
Georgia College & State puts on ‘Donut Drink and Drive’

The Union-Recorder • USA • Mar 15 • 02:30 pm
Big days from Wommack and Mattix lead GC baseball to 13-3 win

The Union-Recorder • USA • Mar 14 • 08:30 pm
BOE tweaks Montessori Academy expansion plans

The Union-Recorder • USA • Mar 14 • 03:40 pm
Local student plans walkout on issue of gun control

Macon Telegraph • USA • Mar 14 • 03:24 pm
Hundreds of Bibb students join in National School Walkout

The Atlanta Journal-Constitution • USA • Mar 13 • 09:00 am
This Life with Gracie: ‘Slumdog Millionaire’ actress using paintings to empower women

Macon Telegraph • USA • Mar 12 • 05:49 pm
Middle Georgia students standing up for change on March 14

The Union-Recorder • USA • Mar 12 • 01:35 pm
Hecht Impresses Again, #27 Bobcat Baseball Beats FMU, 11-0

The Union-Recorder • USA • Mar 9 • 07:00 pm
Legislative spouses create Sandra Dunagan Deal Scholarship at Georgia College

InsiderAdvantage • USA • Mar 9 • 12:49 pm
Sandra Dunagan Deal Scholarship Created at Georgia College

The Union-Recorder • USA • Mar 6 • 01:00 pm
OUR SPACE: Plug in the airplane, will ya?

MusicRow • USA • Mar 5 • 05:36 pm
Justin Weaver Joins peermusic Nashville Roster

WGXA.TV • USA • Mar 2 • 03:05 am
‘Chef-exchange’ program at Georgia College lets students try unique cuisines

College and University • USA • Mar 2 • 01:20 am
Elon University president Connie Book | first female president

WGXA.TV • USA • Mar 1 • 09:07 pm
Bill would prevent Ga. college guest speakers from interruptions

The Union-Recorder • USA • Mar 1 • 03:00 pm
High school students share views at forum

The Union-Recorder • USA • Mar 1 • 01:34 pm
GC Women’s Basketball Punches Ticket for PBC Semifinal by Topping Flagler, 62-53

The Union-Recorder – USA – Mar 3
Project ASTRO story reprint

Georgia Trend Blog – USA – Mar 14
Scholarship Honors First Lady

 Insider Advantage – USA – Mar 9
Sandra Dunagan Deal Scholarship Created at Georgia College

Union Recorder – USA – Mar 9
Legislative Spouses Create Sandra Dunagan Deal Scholarship

 

Television Hits

There were two on-line video posts this month from the Macon Telegraph, featuring stories on Tonvi Lakar’s artwork and the peaceful protests against gun violence from local schools on March 14th.

Macon Telegraph • USA • Mar 21 • 04:06 pm
‘Slumdog Millionaire’ actress uses art to empower women

Macon Telegraph • USA • Mar 12 • 05:49 pm
Middle Georgia students standing up for change on March 14

Highlights for February 2018

February Summary

Our primary spikes in media coverage for the past months coincide with basketball games (see below), with the overall sentiment being positive. We came in third in our overall news share behind Mercer and UNC Asheville. An important note is the fact that Facebook changed it’s algorithm in order to favor individual pages rather than group pages which could account for a moderate drop in our overall numbers.

Media exposure-

Media exposure 2-18 copy.jpg

Spikes on social media— Feb. 3baseball and basketball games. Feb. 16- Homecoming posts by students and alumni. Feb. 24 – Basketball loss to Francis Marion and guest speaker, Rick Ellis, on campus.

 

Spike in media coverage—Feb. 6– Baseball home opener, women’s Leadership forum on WGXA. Feb. 10- soccer signings. Feb. 14- baseball loss, more Literacy Center Grant announcements, students volunteer at Night to Shine. Feb. 21- baseball and basketball scores and Chris Greer photo exhibit. Feb. 26- 27- Kerry Neville wins Fulbright. Feb. 28- “Cabaret” opens on campus.

Sentiment score

Sentiment 2-18 copy.jpg

The sentiment of coverage was overall positive.

Share of voice

SOV News 2-18 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. UNC Asheville – 46 %
  2. Mercer- 15.6 %
  3. GCSU Global- 11.6 %
  4. Berry-7.8 %
  5. SC Aiken- 5.1%
  6. Midwestern- 4.6 %
  7. Henderson- 4.0 %
  8. New College of Florida: 3.6 %
  9. Montevallo- 1.8 %

 

SOV Social 2-18 copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Henderson- 20.1 %
  2. UNC Asheville- 18.7 %
  3. Midwestern- 15.5 %
  4. Berry- 11 %
  5. Mercer – 10.4 %
  6. GCSU- 9.9 %
  7. USC Aiken-7.6 %
  8. Montevallo-4.8 %
  9. New College of Florida- 1.8 %

 

Ad Value Equivalent

AVE 2-18 copy.jpg

Exact match (Georgia College media hits with some athletics)-  total of an estimated $573,000. The value spiked on, Feb. 5, Feb. 10, Feb. 13, Feb. 18 and Feb. 21-22.

Social Media Highlights

Facebook’s algorithm change made itself known in the month of February. Overall engagements decreased for the month due to this. However, we did have some pieces of content that performed really well.

The Tanvi Lonkar story was 3rd overall with 9,520 impressions, 529 total engagements and it got 176 different mentions on Facebook. The Bradley Galimore video got 12,698 impressions with 8 different retweets on Twitter. The Homecoming video and photos were our major source of engagement for the month with a total of 2,655 engagements across Instagram and Facebook. We also had over 1000 people engage with us on the throwback commercial for Homecoming on Facebook alone. Linked In’s performance was up this month due to the strong start that we got with the career related content at the beginning of the month. This along with the paid advertising was enough to keep our engagement numbers up all month.

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Print and Radio Media Hits

247 Customs Broker • USA • Feb 28 • 03:31 pm
Breaking the oligarchy lock on parcel express

The Union-Recorder • USA • Feb 28 • 11:15 am
GC Theatre and Dance presents ‘Cabaret’ this week

The Tifton Gazette • USA • Feb 27 • 02:00 pm
GC professor wins Fulbright award

Flagpole Magazine • USA • Feb 21 • 12:06 am
Chris Greer

The Union-Recorder • USA • Feb 20 • 04:00 pm
Bobcat women down PBC Champion North Georgia, 84-82

The Union-Recorder • USA • Feb 20 • 03:05 pm
GC men’s basketball edged by North Georgia, 66-59

The Union-Recorder • USA • Feb 19 • 05:08 pm
Georgia College, CREATE Inc. sponsor fifth annual ArtHealthy Festival

The Union-Recorder • USA • Feb 19 • 05:06 pm
Georgia College professor wins prestigious Fulbright to Ireland

The Union-Recorder • USA • Feb 19 • 05:04 pm
Education administrators undergo threat assessment training at GC

WGXA.TV • USA • Feb 19 • 03:14 pm
Social media responds to Fla. shooting with #NeverAgain…How powerful is it?

WGXA.TV • USA • Feb 19 • 07:12 am
Georgia College holds threat-assessment seminar

IndiaWest.com • USA • Feb 18 • 10:00 pm
‘Slumdog Millionaire’ Actress Celebrates Women through Bold, Mesmerizing Artwork

AccessWDUN • USA • Feb 17 • 08:09 pm
No. 21 UNG women fall to Georgia College

The Union-Recorder • USA • Feb 17 • 08:00 am
GC Student highlights inequality through art

The Union-Recorder • USA • Feb 15 • 08:00 pm
GC to welcome new A&S dean

13WMAZ • USA • Feb 15 • 07:10 pm
Georgia College police chief on mass shootings, safety

WGXA.TV • USA • Feb 15 • 05:03 pm
Twiggs County Public Schools to increase “language nutrition” of local children

WGXA.TV • USA • Feb 15 • 04:58 pm
GCSU police chief reflects on experience with U of Iowa shooting, Columbine

The Union-Recorder • USA • Feb 14 • 06:00 pm
Williams receives state parole board appointment

Savannahnow.com • USA • Feb 14 • 05:18 pm
Savannah Speech and Hearing Center receives $10,000 grant

The Union-Recorder • USA • Feb 14 • 05:02 pm
Cellphone ban tabled

The Valdosta Daily Times • USA • Feb 14 • 02:00 pm
Smiles abound at Night to Shine

WGXA.TV • USA • Feb 13 • 11:54 am
Slumdog Millionaire actress paints women of the world at Georgia College

The Union-Recorder • USA • Feb 13 • 08:00 am
CURTAIN CALL: An evening of percussion coming this week

WGXA.TV • USA • Feb 12 • 10:46 pm
Georgia College hosts piano recital celebrating women’s equality

WGXA.TV • USA • Feb 9 • 08:43 pm
Community makes prom night “shine” for people with disabilities

Middle Georgia CEO • USA • Feb 9 • 09:50 am
Mercer University School of Medicine, Twiggs County Schools Receive $20,000 Grant to Support

American Association of State Colleges and Universities • USA • Feb 9 • 09:42 am
AASCU ANNOUNCES 2018 AMERICAN DEMOCRACY PROJECT DIGITAL POLARIZATION INITIATIVE

The Daily Citizen • USA • Feb 9 • 12:01 am
‘A true partnership’: Dalton State School of Education receives literacy grants

The Union-Recorder • USA • Feb 7 • 07:00 pm
Museums, sites prepare for Super Sunday

WGXA.TV • USA • Feb 6 • 04:37 pm
Georgia College holds 19th Annual series of Women’s Leadership Forums

Bryan County News • USA • Feb 6 • 01:38 pm
Richmond Hill Montessori gets literacy grant

The Union-Recorder • USA • Feb 5 • 10:30 am
#22 Bobcat Baseball Starts Season With A Bang, 21-0

The Union-Recorder • USA • Feb 3 • 04:00 pm
GC researchers discover new method for water treatment

The Union-Recorder • USA • Feb 3 • 10:15 am
Bobcat men’s basketball gets hard-fought win over Georgia Southwestern

Barrow Journal • USA • Feb 3 • 10:04 am
England: Taking care of business under the Gold Dome

The Union-Recorder • USA • Feb 2 • 06:30 pm
Students gather for 41st annual science fair

The Union-Recorder • USA • Feb 2 • 05:30 pm
GC women’s basketball never trails against Georgia Southwestern

Northwest Georgia News • USA • Feb 2 • 11:50 am
Holley recommended as Assistant Principal at the Campus of Calhoun Middle and High School

Americus Times-Recorder • USA • Feb 1 • 09:22 pm
Poor shooting hurts Lady Hurricanes against Georgia College

The Union-Recorder • USA • Feb 1 • 08:47 am
Georgia College Baseball Kicks off 2018 Season

Augusta CEO • USA • Feb 1 • 07:51 am
Jade Morey Selected as Forward McDuffie President & CEO

 

Television Hits

There were two television coverage hits this past month. One of them highlighting one of our students and another about our K-5 science fair which is now the only science fair of it’s kind in the state.

13WMAZ • USA • Feb 13 • 07:22 pm
‘Slumdog Millionaire’ actress hopes to empower women through her art

13WMAZ • USA • Feb 2 • 11:46 pm
Georgia College holds one-of-a-kind K-5 science fair

Highlights for January 2018

January Summary

Classes began on January 16th, with move-in day just before then, which coincides with a noticeable uptick in our social media engagement. Our sentiment was overall positive this month, and our news ranking among competitors was 3rd. This was likely due to our mention from Governor Nathan Deal during the State of the State address, see below in the Television Highlights section. This past year GCSU, in conjunction with the governor’s office, unveiled the Susan Dungan Deal Center for Early Language and Literacy which will promote literacy across Georgia for children in grades 1 – 3.

 

Media exposure 1-18 copy.jpg

  • Spikes on social media— Jan. 3basketball score updates and AJC feature on college options.  Jan. 6- basketball score updates and Housing application post. Jan 8- false result for UGA’s national championship appearance. Jan.9 – Students post about Natural History Museum, Milledgeville Chick-Fila post about a worker who is a student and other false results for the National Championship game. Jan 10 and 11- false results for story on how Georgia college student used iPhone to alert of kidnapping and missing Georgia college student found dead in mall. Jan. 16- students posting about wanting a snow day, campus closing announcement. Jan. 17- snow day, campus closing. Jan. 22- basketball loss, Literacy Center grants announced and kaolin research story.
  • Spike in media coverage—Jan. 2– Campus police story on WMAZ, feature on basketball player in Rockdale Citizen and music concerts in UR.  Jan.4- Virgil Miller promoted to President of Aflac (several sources), basketball loss (Albany Herald) and Broadway.com announcing new board members of Dramatic Repository Company, which include GC alumna  Margorie Gallant. Jan. 11- Dugout Hall of Frame announcement for John Kurtz (13WMAZ), Deal’s State of the State address update on Center for Early Language and Literacy (several sources), academic honors and graduations (several sources) and Miller named president of Aflac (4-traders.com).

Screen Shot 2018-02-05 at 3.38.36 PM.png

  • The sentiment of coverage was overall positive. The negatives are the results of false picks up of stories on how a Georgia college student used an iPhone to alert of kidnapping and a missing Georgia college student found dead in mall.

Screen Shot 2018-02-05 at 3.38.48 PM.png

Share of voice for NEWS breakdown of hits-

  1. UNC Asheville – 40.6 %
  2. Mercer- 19.4 %
  3. GCSU Global- 17.4 %
  4. SC Aiken- 5.7%
  5. Henderson- 5.6 %
  6. Berry-4.3 %
  7. Midwestern- 2.7 %
  8. Montevallo- 2.3 %
  9. New College of Florida: 2.1 %

Screen Shot 2018-02-05 at 3.35.31 PM.png

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Midwestern- 23.5 %
  2. Henderson- 19.5 %
  3. UNC Asheville- 13.1 %
  4. Berry- 10.7 %
  5. GCSU – 10.4 %
  6. Mercer- 9.6 %
  7. USC Aiken-6.9 %
  8. Montevallo-4.5 %
  9. New College of Florida- 1.7 %

Screen Shot 2018-02-05 at 3.38.11 PM.png

Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)-  total of an estimated $6.9 million. This result will be off due to an increase in false results from several national stories, including the National Championship, Georgia college students found dead in mall and Georgia college student uses iPhone to escape kidnappers.

Social Media Highlights

Social media started off slow for the month of January but began to make up ground in the middle of the month with weather events and the homecoming announcement. Engagement metrics were up this month with the exception of Instagram despite the slow ending of last month and start of January. Some posts that did really well on Instagram and Twitter were the posts of GC covered in snow along with the homecoming announcement. The best post by far was the Daybreak video on Facebook. It generated over 1,500 reactions and had a reach over 50k. Most of the engagement for the daybreak video was off of shares. Facebook’s algorithm was recently changed to prioritize individuals’ posts over page posts, which is why the daybreak video’s success is fundamental to the way we post going forward. More shares will be key to generating traffic through Facebook. These results show that our audience wants to see the stories of GC and its students/alumni making a difference.

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Print and Radio Media Hits

WGXA.TV • USA • Jan 31 • 10:27 am
Educator’s historic home to exhibit Floyd L. Griffin collection

Savannah Business Journal • USA • Jan 30 • 01:08 pm
Jan. 30 – Savannah Speech and Hearing Center to Receive $10,000 Award from Governor’s Mini-Grant Program

The Union-Recorder • USA • Jan 30 • 10:15 am
CURTAIN CALL: ‘Gatsby’ and lots of jazz on hand this week

Statesboro Herald • USA • Jan 29 • 11:54 pm
Grant boosts book bus project in Bulloch

The Daily Tribune News • USA • Jan 29 • 09:21 pm
Bartow Literacy Council receives state grant to fund reading projects

Coastalcourier.com • USA • Jan 29 • 06:49 pm
Students graduate, earn honors

The Union-Recorder • USA • Jan 29 • 10:30 am
GC Men’s Basketball Drops Home Bout with Francis Marion, 74-63

 The Union-Recorder • USA • Jan 29 • 09:36 am
Bobcat Women’s Hoops Holds off Francis Marion, 66-58

Northwest Georgia News • USA • Jan 28 • 05:31 pm
Lee County to get $100,000 literacy grant

Gwinnett Prep Sports • USA • Jan 27 • 11:21 pm
2018 Gwinnett Daily Post Super Six Tennis

Latest Business in Savannahcc • USA • Jan 27 • 06:44 pm
BiS in brief: Auditory preschool grant, Parker’s Top 10, design group opens

Savannahnow.com • USA • Jan 26 • 03:24 pm
Parent University wins $39,000 state reading grant

The Cherokee Ledger News • USA • Jan 26 • 10:59 am
Sequoyah libraries receive grant for early language learning

The Union-Recorder • USA • Jan 25 • 06:15 pm
Frontcourt Duo Puts GC Men’s Basketball Over Young Harris, 63-55

The Union-Recorder • USA • Jan 25 • 02:15 pm
Bobcat Women’s Basketball Uses Strong Third Quarter to Get Past Young Harris, 76-64

WGXA.TV • USA • Jan 24 • 10:37 pm
Georgia College team makes discoveries on the applications of kaolin, receives grant

Macon Telegraph • USA • Jan 24 • 04:43 pm
Bibb leader a finalist for state principal award

The Union-Recorder • USA • Jan 24 • 02:20 pm
GC to host softball prospect camp

The Union-Recorder • USA • Jan 24 • 12:00 pm
United Way grant aims to improve literacy

The Union-Recorder • USA • Jan 24 • 10:15 am
Griffin wants black representation on hospital board

The Daily Citizen • USA • Jan 24 • 12:01 am
Dalton gets mini-grants to help improve literacy

WFXL.com • USA • Jan 23 • 07:16 pm
Lee County awarded $100K to help kids learn to read

Ledger-Enquirer • USA • Jan 23 • 03:53 pm
CSU men’s basketball starts hot, takes down Georgia College

Ledger-Enquirer • USA • Jan 23 • 02:58 pm
CSU women’s basketball snaps two-game slide against Georgia College

Coosa Valley News • USA • Jan 23 • 02:52 pm
Early Language & Literacy Mini Grant Awarded the Bartow Literacy Council

Georgia Patch.com • USA • Jan 23 • 11:35 am
Nearly $6,000 Awarded To Arbor Elementary For Mentoring Club

Georgia Patch.com • USA • Jan 23 • 11:24 am
$20,000 Awarded To Gwinnett Public Schools For Reading Program

Valdosta Today • USA • Jan 23 • 11:15 am
Deal announces Early Language and Literacy Mini-Grant award winner

New Hampshire Patch • USA • Jan 22 • 11:30 am
Literacy Council Wins $18K Grant To Establish Little Libraries

The Union-Recorder • USA • Jan 22 • 11:00 am
Buzzer-Beater Three Ends GC Women’s Hoops Upset Bid, 67-64

Gwinnett Daily Post • USA • Jan 22 • 11:01 am
GCPS “Getting Ready to Read” program awarded $20,000

The Union-Recorder • USA • Jan 21 • 02:15 pm
Students, community raise items for Georgia shelters

Macon Telegraph • USA • Jan 21 • 12:28 pm
Middle Georgia scores in state golf awards

Coastalcourier.com • USA • Jan 21 • 08:14 am
Georgia College announces graduates

Bryan County News • USA • Jan 20 • 07:04 am
Georgia College announces Dean’s List

Bryan County News • USA • Jan 20 • 07:04 am
Georgia College announces President’s List

The Union-Recorder • USA • Jan 19 • 07:30 pm
Davis Named Bobcat Athlete of the Week

The Union-Recorder • USA • Jan 19 • 07:30 am
Hospital forging ahead with ’18 plans: Physician recruiting and nursing ideas discussed at meeting

Bryan County News • USA • Jan 18 • 06:48 pm
Students graduate, earn college honors

The Union-Recorder • USA • Jan 18 • 09:30 am
GC professors, guests prepare for string quartet concert

Northwest Georgia News • USA • Jan 16 • 12:15 pm
College Basketball: Rierson, Cheeks contribute to teams’ victories

Northwest Georgia News • USA • Jan 14 • 07:12 pm
Area students receive college honors

The Valdosta Daily Times • USA • Jan 14 • 09:00 am
Education Briefs

The Marietta Daily Journal • USA • Jan 14 • 12:00 am
Campus news

Moultrie Observer • USA • Jan 13 • 04:14 pm
Who’s News for Jan. 14, 2018

The Union-Recorder • USA • Jan 13 • 10:00 am
Students’ work shines at second MLK Community Breakfast

WGXA.TV • USA • Jan 12 • 02:07 pm
Georgia College hosts 2nd MLK community breakfast

New Pittsburgh Courier Online • USA • Jan 12 • 03:53 pm
Governor Deal’s State of the State address: ‘Orchards of Opportunity’

13WMAZ • USA • Jan 11 • 08:27 pm
Mercer’s Gibson voted into Dugout Hall of Fame

4 Traders • USA • Jan 11 • 05:51 pm

Aflac : Virgil R. Miller Promoted to President of Aflac Group Insurance and Executive Vice President, Chief Operating Officer of Aflac U.S.;…

Henry Herald • USA • Jan 11 • 03:18 pm
Clayton State drills 12 three-pointers in 88-64 win over Georgia College

Jackson Progress-Argus • USA • Jan 11 • 04:23 pm
COLLEGE NOTES: Schools announce academic honors, degrees

Herald Mail Media • USA • Jan 11 • 07:00 am
Straus named to Georgia College dean’s list

Metro Atlanta CEO • USA • Jan 11 • 12:01 am
Kennesaw State Taps Former Dean as Interim Provost and Vice President for Academic Affairs

13WMAZ • USA • Jan 10 • 12:03 pm
LIST: Martin Luther King Jr. holiday events across Central Georgia

Americus Times-Recorder • USA • Jan 10 • 09:32 am
Local students named to Georgia College Dean’s List

Americus Times-Recorder • USA • Jan 10 • 09:32 am
Local students named to President’s List at Georgia College

HubGA • USA • Jan 9 • 02:59 pm
Virgil R. Miller Promoted to President of Aflac Group Insurance and Executive Vice President, Chief Operating Officer of Aflac U.S.; Jamie A…

The Union-Recorder • USA • Jan 9 • 08:00 am
ELC registration opens Jan. 16

Relationship Science • USA • Jan 5 • 10:14 am
Virgil R. Miller is now serving in a new position at Continental American Insurance Co.

Insurance Business US • USA • Jan 5 • 08:29 am
Aflac makes executive changes for its US operations

The Union-Recorder • USA • Jan 5 • 08:00 am
Second MLK Community Breakfast slated for Friday

The Union-Recorder • USA • Jan 5 • 07:30 am
Manhunt follows gunshots, car chase

BroadwayWorld.com • USA • Jan 4 • 11:47 pm
Dramatic Repertory Company Announces New Board Members

Albany Herald • USA • Jan 4 • 06:01 pm
Georgia Southwestern basketball edges Georgia College

Markets Insider- Business Insider • USA • Jan 4 • 04:26 pm
Virgil R. Miller Promoted to President of Aflac Group Insurance and Executive Vice President,

StreetInsider.com • USA • Jan 4 • 04:18 pm
Virgil R. Miller Promoted to President of Aflac Group Insurance and Executive Vice President, Chief Operating Officer of Aflac U.S.; Jamie A…

 Get Schooled – MyAJC.com • USA • Jan 3 • 08:56 pm
Can your teen navigate a big campus like UGA? Or, is Georgia College a better fit?

Rockdale Newton Citizen • USA • Jan 2 • 10:15 pm
Heritage’s Thomas continues strong start at Georgia College

 The Union-Recorder • USA • Jan 2 • 09:00 am
Curtain Call: ‘Seussical’ to feature various Dr. Seuss characters

Television Hits

There were three television pieces that ran in January. The stand-out of the three was the broadcasting of the State of the State address, in which Gov. Nathan Deal speaks about the Center for Early Language and Literacy at Georgia College. It’s highlighted above the break.

WTGS • USA • Jan 11 • 11:17 am
Georgia Gov. Deal gives final State of the State address


13WMAZ • USA • Jan 31 • 07:12 pm
Georgia College health services: Over 100 cases of the flu reported

13WMAZ • USA • Jan 2 • 11:25 pm
VERIFY: Can campus police pull you over off-campus?

13WMAZ • USA • Jan 17 • 07:13 pm
Baldwin County, Lake Sinclair residents enjoy snow day

Highlights for December 2017

December Summary

Although typically a slow month for us in news, graduation commencement and the Homecoming theme announcement helped us to keep attention lively in the social media arena. Because this is also a slow month for other schools, our sports and holiday performances, coupled with continued coverage of November’s State of the State Poll, landed us the number 2 spot for News Media Coverage among our competitors. Overall, this made for an exceptional month for us.

Media Exposure 12-17 copy.jpgMedia exposure- 

  • Spikes on social media Dec. 1- video from volleyball semifinals match, scholarship application opens, GC recycles day, and Exploring Race exhibit at Sallie Ellis Davis House.  Dec. 4- basketball win, Communities in Schools “thank you. ”Dec. 7- GC 360 newscast, Sallie Ellis Davis tour hours and Mansion Christmas.  Dec. 9- Basketball win. Dec. 12- director of literacy center named. Dec. 19- Basketball win, Max Noah Singers holiday performance.

 

  • Spike in media coverage- Dec. 1– music concert featuring GC faculty member, soccer player named All-American, Nutcracker performance preview. Dec. 21- baseball preseason poll released and State of the State Poll rankings.

 

Sentiment score

Sentiment 12-17 copy.jpg

The sentiment of coverage was overall positive.

Share of voice

SOV News 12-17 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. UNC Asheville – 39.5 %
  2. GCSU Global- 19.6 %
  3. Midwestern- 11 %
  4. Mercer- 10.5 %
  5. Henderson- 6.6 %
  6. Berry-5.5 %
  7. SC Aiken- 3.5%
  8. New College of Florida: 2.5 %
  9. Montevallo- 1.4 %

 

SOV social 12-17 copy.jpgShare of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Midwestern- 28.8 %
  2. Henderson- 17 %
  3. UNC Asheville- 16.7 %
  4. Berry- 10.2 %
  5. Mercer-8.1 %
  6. GCSU – 7.9 %
  7. Montevallo-5.2 %
  8. USC Aiken-4.4 %
  9. New College of Florida- 1.6 %

 

Ad Value Equivalent

AVE 12-17 copy.jpg

Exact match (Georgia College media hits with some athletics)-  total of an estimated $846, 228million with spikes in coverage on Dec. 1, 2, 14 , and 21-22.

Social Media Highlights

Several pieces of content did well on social media in December despite it being the end of the semester. The commencement profiles on students helped our pages stand out amongst the noise that is the holiday season and helped students get excited for graduation. The Homecoming theme announcement  and Give Center videos also did well on Facebook and Twitter, getting 196 and 47 likes respectively. On Instagram, our most popular piece of content was the picture of the rear of Atkinson demonstrating the quietness of campus during break. It received a total of 1,164 likes. The commencement pictures that were taken the day of graduation was our second best performing post with 618 likes. LinkedIn is beginning to get some traction with about an average of 30 clicks per post. Due to a lack of content and the Holiday season impacting the amount of posts towards the middle of end of the month, engagement dropped off during the week of Christmas. Overall, performance is expected to stay consistent due features such as Under 30 and other features that will roll out with the brand relaunch.

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Print and Radio Media Hits

Aiken Standard • USA • Dec 30, 2017 • 09:00 pm

Aiken Standard’s 2017 Person of the Year helps homeless students and their families

The Union-Recorder • USA • Dec 29, 2017 • 10:30 am

GC alum teaches skills for basketball, life

The Brunswick News • USA • Dec 28, 2017 • 12:00 am

GA volleyball player of the year

The Union-Recorder • USA • Dec 26, 2017 • 08:00 am

Mars InSight: Land Softly and Carry a Big – Stethoscope?

The Atlanta Journal-Constitution • USA • Dec 25, 2017 • 12:00 am

Bragbook Extra

The Union-Recorder • USA • Dec 23, 2017 • 10:00 am

GC Health Promotion receives alcohol awareness, driver safety grant

Yahoo! Finance • USA • Dec 22, 2017 • 08:28 am

Past Years’ Rankings of Best College Values

Canadascasino.ca • CAN • Dec 21, 2017 • 07:56 am

More than Half of Georgia Voters In Favour of Casino Expansion

Aiken Standard • USA • Dec 19, 2017 • 09:18 pm

Pacer women fall to Bobcats

The Union-Recorder • USA • Dec 19, 2017 • 06:30 am

Early College looking for sixth-grade expansion

 

WGXA.TV • USA • Dec 15, 2017 • 04:01 pm

Milledgeville Veterans Home receives donations to help veterans through counseling

The Union-Recorder • USA • Dec 15, 2017 • 08:45 am

‘Justice for Roni’ march draws nearly 60 people

The Union-Recorder • USA • Dec 15, 2017 • 07:00 am

Former Bobcat puts on youth basketball clinic

The Edvocate • USA • Dec 15, 2017 • 06:28 am

2018 Best Colleges and Universities in Georgia – The Edvocate

WGXA.TV • USA • Dec 14, 2017 • 05:48 pm

Veteran’s Welford signs with Georgia College

The Union-Recorder • USA • Dec 14, 2017 • 01:31 pm

OUR SPACE- Voyager: The Spacecraft That Just Won’t Quit

The Union-Recorder • USA • Dec 13, 2017 • 08:30 am

Deal Center director begins duties at Georgia College

Forsyth News • USA • Dec 12, 2017 • 05:45 pm

Volleyball: South Forsyth alum Taylor Svehla regains passion for sport at Georgia College

Albany Herald • USA • Dec 12, 2017 • 02:22 pm

Georgia College names Deal Center director

The Union-Recorder • USA • Dec 12, 2017 • 08:00 am

Young Gamechangers present final recommendations

Daily Yonder • USA • Dec 12, 2017 • 06:32 am

Young People Returning to Farming

Albany Herald • USA • Dec 10, 2017 • 10:57 am

SPORTS BRIEFS: Georgia College clips Albany State

The Union-Recorder • USA • Dec 8, 2017 • 06:30 am

MHA students learn about mass from GC Academic Outreach

The Citizen • USA • Dec 7, 2017 • 03:13 pm

Bartholomew named to All-America team – The Citizen

The Union-Recorder • USA • Dec 7, 2017 • 05:15 am

Classroom game leads GC students to immersive learning experience

Savannahnow.com • USA • Dec 6, 2017 • 10:06 pm

Former Savannah Christian standout Ewaldsen named Georgia College Athlete of the Week

The Union-Recorder • USA • Dec 6, 2017 • 12:30 pm

GC Men’s Hoops Leads Albany State from Start to Finish, 76-61

The Union-Recorder • USA • Dec 6, 2017 • 11:30 am

Stifling Defense Sends GC Women’s Basketball Past Albany State, 60-44

The Union-Recorder • USA • Dec 4, 2017 • 02:00 pm

GC Men’s Basketball Drops 52-51 Bout in Waning Seconds

The Union-Recorder • USA • Dec 4, 2017 • 12:15 pm

Bobcat Women’s Basketball Nabs First Conference Win, 73-61

The Union-Recorder • USA • Dec 1, 2017 • 08:45 am

The Nutcracker performances to start on Dec. 8

 

Television Hits

There was only one television piece on Georgia College that ran in December. It highlighted GCSU student Mackenzie Roux, who started a nonprofit called “The 127 Project” which helps orphans around the world.

13WMAZ • USA • Dec 18, 2017 • 11:20 pm

Georgia College student starts nonprofit for orphaned children