Although typically a slow month for us in news, graduation commencement and the Homecoming theme announcement helped us to keep attention lively in the social media arena. Because this is also a slow month for other schools, our sports and holiday performances, coupled with continued coverage of November’s State of the State Poll, landed us the number 2 spot for News Media Coverage among our competitors. Overall, this made for an exceptional month for us.
- Spikes on social media Dec. 1- video from volleyball semifinals match, scholarship application opens, GC recycles day, and Exploring Race exhibit at Sallie Ellis Davis House. Dec. 4- basketball win, Communities in Schools “thank you. ”Dec. 7- GC 360 newscast, Sallie Ellis Davis tour hours and Mansion Christmas. Dec. 9- Basketball win. Dec. 12- director of literacy center named. Dec. 19- Basketball win, Max Noah Singers holiday performance.
- Spike in media coverage- Dec. 1– music concert featuring GC faculty member, soccer player named All-American, Nutcracker performance preview. Dec. 21- baseball preseason poll released and State of the State Poll rankings.
The sentiment of coverage was overall positive.
Share of voice
Share of voice for NEWS breakdown of hits-
- UNC Asheville – 39.5 %
- GCSU Global- 19.6 %
- Midwestern- 11 %
- Mercer- 10.5 %
- Henderson- 6.6 %
- Berry-5.5 %
- SC Aiken- 3.5%
- New College of Florida: 2.5 %
- Montevallo- 1.4 %
Share of voice for SOCIAL breakdown of hits- (primarily Twitter)
- Midwestern- 28.8 %
- Henderson- 17 %
- UNC Asheville- 16.7 %
- Berry- 10.2 %
- Mercer-8.1 %
- GCSU – 7.9 %
- Montevallo-5.2 %
- USC Aiken-4.4 %
- New College of Florida- 1.6 %
Ad Value Equivalent
Exact match (Georgia College media hits with some athletics)- total of an estimated $846, 228million with spikes in coverage on Dec. 1, 2, 14 , and 21-22.
Social Media Highlights
Several pieces of content did well on social media in December despite it being the end of the semester. The commencement profiles on students helped our pages stand out amongst the noise that is the holiday season and helped students get excited for graduation. The Homecoming theme announcement and Give Center videos also did well on Facebook and Twitter, getting 196 and 47 likes respectively. On Instagram, our most popular piece of content was the picture of the rear of Atkinson demonstrating the quietness of campus during break. It received a total of 1,164 likes. The commencement pictures that were taken the day of graduation was our second best performing post with 618 likes. LinkedIn is beginning to get some traction with about an average of 30 clicks per post. Due to a lack of content and the Holiday season impacting the amount of posts towards the middle of end of the month, engagement dropped off during the week of Christmas. Overall, performance is expected to stay consistent due features such as Under 30 and other features that will roll out with the brand relaunch.
Print and Radio Media Hits
Aiken Standard’s 2017 Person of the Year helps homeless students and their families
GC alum teaches skills for basketball, life
GA volleyball player of the year
Mars InSight: Land Softly and Carry a Big – Stethoscope?
GC Health Promotion receives alcohol awareness, driver safety grant
Past Years’ Rankings of Best College Values
More than Half of Georgia Voters In Favour of Casino Expansion
Pacer women fall to Bobcats
Early College looking for sixth-grade expansion
Milledgeville Veterans Home receives donations to help veterans through counseling
‘Justice for Roni’ march draws nearly 60 people
Former Bobcat puts on youth basketball clinic
2018 Best Colleges and Universities in Georgia – The Edvocate
Veteran’s Welford signs with Georgia College
OUR SPACE- Voyager: The Spacecraft That Just Won’t Quit
Deal Center director begins duties at Georgia College
Volleyball: South Forsyth alum Taylor Svehla regains passion for sport at Georgia College
Georgia College names Deal Center director
Young Gamechangers present final recommendations
Young People Returning to Farming
SPORTS BRIEFS: Georgia College clips Albany State
MHA students learn about mass from GC Academic Outreach
Bartholomew named to All-America team – The Citizen
Classroom game leads GC students to immersive learning experience
Former Savannah Christian standout Ewaldsen named Georgia College Athlete of the Week
GC Men’s Hoops Leads Albany State from Start to Finish, 76-61
Stifling Defense Sends GC Women’s Basketball Past Albany State, 60-44
GC Men’s Basketball Drops 52-51 Bout in Waning Seconds
Bobcat Women’s Basketball Nabs First Conference Win, 73-61
The Nutcracker performances to start on Dec. 8
There was only one television piece on Georgia College that ran in December. It highlighted GCSU student Mackenzie Roux, who started a nonprofit called “The 127 Project” which helps orphans around the world.
Georgia College student starts nonprofit for orphaned children