Highlights for July 2017

Media exposure 7-17 copy.jpg

  • Spikes on social media July 6- GC athletes named NCAA list for Women of the Year nominees. July 7- STEMing in the community, Sallie Ellis Davis tour promotion, Terrell Harris “Under 30” feature story. July 8- Alumni nursing story featured in e-Connection, STEMing in the community. July 14- Orientation Day. July 21 – Orientation Day. July 23- new student signs to play basketball at GC. July 24- new student signs to play basketball at GC video, Skymall banner at Perimeter Mall. July 24- Girls Grow mentoring feature, and students talking about 80 cent jay. July 25- GC Miracle wins Most Improved Dance Marathon of the Year. July 26- Students posting about the countdown to come back to campus, Tennis players honored for academic excellence. July 27- Dance Team tryouts and Tennis players receive academic honors .

 

  • Spike in media coverage- July 1- Former Bobcat athlete profile story and journalism faculty member quoted in news story. July 20- DiscoverBusiness.us releasing online MBA rankings, Bobcats baseball players’ stellar performance in summer league, and arrest of burglary by GC police. July 24- Current student crowned Miss Warner Robins, and current GC golfer wins tournament .

sentiment 7-17 copy.jpg

  • The sentiment of coverage was mostly positive. The negative for media was the July 20 story for the burglary suspect nabbed by GC Police.

SOV News 7-17 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. Mercer- 26.9 %
  2. GCSU Global- 19.6 %
  3. Berry-16.3%
  4. Montevallo- 10.7%
  5. Midwestern- 8.7 %
  6. UNC Asheville – 7.6 %
  7. SC Aiken-4.6%
  8. Henderson- 2.8 %
  9. New College of Florida- 2.8 %

SOV social 7-17 copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Midwestern- 20.5 %
  2. UNC Asheville- 15.7 %
  3. Mercer-14.9 %
  4. Henderson- 14.1 %
  5. Berry- 11.9 %
  6. GCSU – 9.5 %
  7. Montevallo-8.2 %
  8. USC Aiken-3.9 %
  9. New College of Florida- 1.4 %

AVE 7-17 copy.jpg

Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)-  total of an estimated $1.068 million with spikes with coverage on July 1-2, 16 and 20-21.

Print and Radio Media Hits

 

The Union-Recorder   •   USA   •   Jul 25   •   10:15 am

GC nursing receives nearly $1.4M to aid medically underserved communities

St. Augustine Record   •   USA   •   Jul 24   •   08:55 pm

On a Tar Heel tear: UNC sophomore Austin Hitt matches King & Bear course record in U.S. Amateur qualifier

Macon Telegraph   •   USA   •   Jul 24   •   06:20 pm

Warner Robins crowns new royalty

The Union-Recorder   •   USA   •   Jul 24   •   02:00 pm

Bobcat baseball continues busy summer

The Official Site of Creighton University Athletics   •   USA   •   Jul 24   •   12:02 pm

Volleyball Wins AVCA Team Academic Award

The Union-Recorder   •   USA   •   Jul 23   •   03:15 pm

Bobcat cross country releases 2017 schedule

Yahoo Style UK   •   GBR   •   Jul 21   •   11:44 am

Muslim women are incorporating their hijabs into incredible Disney cosplay makeovers

Double T 97.3   •   USA   •   Jul 21   •   12:31 am

DiscoverBusiness.us Releases the 2018 Best Value Online MBA Degrees

The Daily Citizen   •   USA   •   Jul 20   •   02:00 pm

Arrest made in serial burglary case

Americus Times-Recorder   •   USA   •   Jul 20   •   11:59 am

SGTC early childhood education instructors attend ribbon cutting and summit

The Union-Recorder   •   USA   •   Jul 20   •   10:15 am

Bobcat soccer releases 2017 schedule

Rockdale Newton Citizen   •   USA   •   Jul 19   •   09:34 pm

Strong finish puts Covington native Smith in top 10 at Georgia Amateur

The Union-Recorder   •   USA   •   Jul 18   •   04:00 pm

Bobcat golf transfer wins Georgia Am event

The Tifton Gazette   •   USA   •   Jul 17   •   01:00 pm

Young scientists gain valuable experience through GC program

Henry Herald   •   USA   •   Jul 17   •   12:26 am

Union Grove grad Justin Connelly makes history with winning performance at Georgia Amateur Championship

Archy Newsy   •   USA   •   Jul 16   •   07:25 pm

Connelly takes Georgia Amateur title – Atlanta Journal Metabolic rate

Paste Magazine   •   USA   •   Jul 16   •   09:27 am

To the Bone Understands a Crucial Fact about Eating Disorders

The Union-Recorder   •   USA   •   Jul 15   •   10:15 am

GC hoops alum inks deal with Danish pro team

Macon Telegraph   •   USA   •   Jul 14   •   10:11 am

College program aims to create a community of sisters and leaders

Macon Telegraph   •   USA   •   Jul 14   •   10:11 am

A new kind of community at Georgia College

All On Georgia Floyd County   •   USA   •   Jul 14   •   07:02 am

Some of Georgia’s colleges make ‘Best Colleges for Your Money’

The Union-Recorder   •   USA   •   Jul 11   •   03:15 pm

Bobcat reliever chosen to Sunbelt League All-Star Game

Georgia Patch.com   •   USA   •   Jul 11   •   12:58 pm

14 Georgia Schools Ranked ‘Best Colleges For Your Money’

The Union-Recorder   •   USA   •   Jul 8   •   04:00 pm

Campus carry now in effect

The Union-Recorder   •   USA   •   Jul 8   •   10:15 am

Bobcat grads on nominee list for NCAA Woman of the Year

The Walton Tribune   •   USA   •   Jul 8   •   12:00 am

Mattix is a CPL All-Star

Centre Daily Times   •   USA   •   Jul 7   •   11:29 pm

Brandon Benson enjoyed dream night for Spikes

WeAreCentralPA.com   •   USA   •   Jul 7   •   12:36 am

Benson’s record night leads Spikes to huge win

The Union-Recorder   •   USA   •   Jul 6   •   07:30 pm

Bobcat baseball’s Mattix picked for CPL All-Star Game

WGXA.TV   •   USA   •   Jul 5   •   09:49 pm

Bobcats’ Mattix selected for CPL All-Star Game

 

Television Hits

There was only one televised report featuring Georgia College this month about how our athletics program deals with the extreme summer heat.

WGXA.TV   •   USA   •   Jul 25   •   08:56 pm

Sports teams practice safety first in extreme heat, humidity

 

Social Media Highlights

Facebook – 14,949 followers

.59% increase in followers, 406,678 impressions, 1,921 page engagements.

Top posts by reach:

  1. Orientation Video: What are you looking forward to? – 18,924
  2. Dr. Nicole DeClouette Class in Tanzania – 9,271
  3. Welcome to GC, Class of 2021 – 6,732
  4. Last Orientation Pics – 6,008
  5. Dr. Melissa Woo Post – 5,556

Twitter – 8,676 followers

.5% increase in followers, 45,426 organic impressions, 2,578 total engagements.

Top posts by interactions:

  1. Congrats to @GCMiracle – 13
  2. Under 30: Terrell Harris – 6
  3. Dr. DeClouette – 4
  4. Happy #4thofJuly – 4
  5. Is the summer heat getting to you? #flashbackfriday – 9,263

Instagram – 7,264 followers

.9% increase in followers, and 5,102 likes.

Top photos:

  1. Snowy Front Campus – 839
  2. No Filter Necessary – 796
  3. Sunshine and Green – 715

LinkedIn – 27,529 followers

YouTube – 178 subscribers

This slideshow requires JavaScript.

 

This slideshow requires JavaScript.

 

 

 

Highlights for June 2017

Media exposure June 17 copy.jpg

Media exposure-

  • Spike on social media June 9-Alumni and Foundation Board retreat, orientation and Call Me MISTER. June 14- HOBY Leadership camp. June 15- Paige Stanley- Under 30 feature and Orientation preview. June 16- Orientation Day. June 21-22 – Logan Mattix Baseball Gold Glove, Georgia Film Academy story in the Macon Telegraph. more on baseball. June 21-22- June 26- Where are you from orientation video.
  • Spike in media coverage- June 8- Rising MISTER camp and Bobcat athletics winning sportsmanship award. June 12- Sam Mutiti’s story on work in Zambia. June 19- students make Dean’s and President’s List. June 20- Floyd Griffin’s donation. June 21- Georgia Film Academy story on the Macon Telegraph. June 22- 23- Center for Early Language and Literacy opens.

sentiment 6-17 copy.jpg

Sentiment score-

  • The sentiment of coverage was mostly positive. The negative for media was a June 9 story on the AJC about Hispanic students trying to attend Georgia universities.

Share of voice-

SOV news 6-17 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. Mercer- 37.3 %
  2. GCSU Global- 19.1 %
  3. Berry-10.6%
  4. SC Aiken-7.7%
  5. Midwestern- 5.7 %
  6. UNC Asheville- 5.6 %
  7. Montevallo- 5.5%
  8. Henderson- 5.1 %
  9. New College of Florida- 3.5 %

 SOv social 6-17 copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Mercer-19.8 %
  2. Midwestern- 19.6 %
  3. Henderson- 18.4 %
  4. GCSU – 10.8 %
  5. UNC Asheville- 10.5 %
  6. Berry- 2 %
  7. Montevallo-6.1 %
  8. USC Aiken-3.7 %
  9. New College of Florida- 3.0 %

AVE 6-17 copy.jpg

Ad Value Equivalent

  • Exact match (Georgia College media hits with some athletics)-  total of an estimated $901,407 with spikes on June 12-15, June 19-20 and June 29.

Print and Radio Media Hits

Medical Health News   •   TUR   •   Jun 30   •   02:31 pm
GC Athletic Trainer Higgs Chosen to Intercollegiate Council for Sports Medicine

The Union-Recorder   •   USA   •   Jun 30   •   09:15 am
Former Bobcat coach named assistant at Oglethorpe

The Berkshire Eagle   •   USA   •   Jun 29   •   11:47 am
Lenox: Playwright honored with drama award

Suwanne Democrat   •   USA   •   Jun 27   •   11:28 am
GA-FL At a Glance

The Tifton Gazette   •   USA   •   Jun 26   •   02:06 pm
GC library accepts former mayor and state senator’s personal effects

The Union-Recorder   •   USA   •   Jun 26   •   11:00 am
Georgia College unveils Sandra Dunagan Deal Center for Early Language and Literacy

The Union-Recorder   •   USA   •   Jun 24   •   03:15 pm
Bobcat baseball’s Mattix named to Rawlings Gold Glove Team

The Walton Tribune   •   USA   •   Jun 24   •   12:00 am
Mattix named to Gold Glove team

Middle Georgia CEO   •   USA   •   Jun 23   •   08:56 am
Governor Launch Georgia Center for Early Language and Literacy

All On Georgia Gordon County   •   USA   •   Jun 23   •   06:29 am
Gov. Deals launch Georgia Center for Early Language and Literacy

Archy Newsy   •   USA   •   Jun 23   •   12:31 am
Georgia Center for Early Language and Literacy opens – Atlanta Journal Metabolic rate

The Atlanta Journal-Constitution   •   USA   •   Jun 22   •   10:55 pm
Georgia Center for Early Language and Literacy opens

The Union-Recorder   •   USA   •   Jun 22   •   06:00 pm
GC students aid man, fight off dog attack

WGXA.TV   •   USA   •   Jun 21   •   09:00 pm
Young Bobcats ready to take big step 2017-18

Macon Telegraph   •   USA   •   Jun 21   •   05:25 pm
Georgia Film Academy gives students hands-on production knowledge

Macon Telegraph   •   USA   •   Jun 21   •   04:24 pm
Local college helping create home-grown film producers

Macon Telegraph   •   USA   •   Jun 21   •   03:53 pm
Local college helping train Georgia’s next film production teams

The GA Voice   •   USA   •   Jun 21   •   03:49 pm
Gay Georgia author to release first literary work this fall

13WMAZ   •   USA   •   Jun 20   •   12:00 pm
Floyd Griffin donates his political documents to GCSU

Coastalcourier.com   •   USA   •   Jun 19   •   04:30 pm
Academic honors

TulsaCW.com   •   USA   •   Jun 19   •   11:05 am
Master’s Programs Guide Publishes Ranking of Best Online Master of Business Administration

The Marietta Daily Journal   •   USA   •   Jun 18   •   12:00 am
Campus News

Macon Telegraph   •   USA   •   Jun 16   •   06:40 pm
Future leaders convene at Georgia College

The Union-Recorder   •   USA   •   Jun 15   •   08:00 pm
GC volleyball adds seven new signees

The Union-Recorder   •   USA   •   Jun 15   •   05:21 pm
STEAM Academy aids students and teachers

Middle Georgia CEO   •   USA   •   Jun 15   •   09:19 am
Georgia College Cultivates Women Leaders through Unique Sorority Program

FOX Sports   •   USA   •   Jun 14   •   09:26 pm
Cardinals select 38 players as MLB Draft concludes

St. Cloud Times   •   USA   •   Jun 14   •   10:23 pm
Rox have 11 players selected in MLB draft

Belleville News Democrat   •   USA   •   Jun 14   •   08:28 pm
Cardinals wrap up draft with 30 picks on final day

Macon Telegraph   •   USA   •   Jun 14   •   08:26 pm
Georgia College, Mercer players get calls in pro draft

Macon Telegraph   •   USA   •   Jun 13   •   12:33 pm
Local educator named runner-up for Georgia Teacher of the Year

Lusaka Times   •   ZMB   •   Jun 13   •   06:51 am
Georgia College professor looking to change young lives in Zambia

The Union-Recorder   •   USA   •   Jun 12   •   08:00 pm
Summer food preparation requires caution

Americus Times-Recorder   •   USA   •   Jun 11   •   03:31 pm
Locals named to Dean’s, President’s lists at Georgia College

Bryan County News   •   USA   •   Jun 11   •   07:00 am
Georgia College announces President’s List

Bryan County News   •   USA   •   Jun 10   •   02:00 pm
Local students earn honors, degrees

Seacoastonline.com   •   USA   •   Jun 10   •   02:01 am
Honors & Recognition

The Union-Recorder   •   USA   •   Jun 9   •   08:30 pm
New road sign honors Dr. JoAnn Jones

WGXA.TV   •   USA   •   Jun 9   •   11:24 am
Milledgeville highway renamed for local business leader

The Union-Recorder   •   USA   •   Jun 8   •   03:12 pm
Future educators being educated at Rising MISTER Academy

The Union-Recorder   •   USA   •   Jun 8   •   03:00 pm
Bobcat Athletics wins sportsmanship award

Morgan County Citizen   •   USA   •   Jun 8   •   11:37 am
Teen dies in car crash

The Union-Recorder   •   USA   •   Jun 8   •   10:15 am
STEMversity seeks to get minority kids into forensics

WGXA.TV   •   USA   •   Jun 6   •   09:05 pm
Georgia College alum Harris earns all-star nod overseas

WGXA.TV   •   USA   •   Jun 5   •   09:51 pm
Georgia College’s Benson named D-2 player of the year finalist

The Atlanta Journal-Constitution   •   USA   •   Jun 2   •   11:15 am
Miracles big and small

Tri-City Herald   •   USA   •   Jun 1   •   10:25 pm
Former Kennewick baseball standout Clayten Ayres earns academic honor at Georgia College

Television Hits

GC got a lot of television coverage this month, primarily due to Governor Deal’s recent “Campus Carry Bill” going into effect. Also, Governor Deal, in collaboration with Georgia College, opened the Sandra Dunagan Deal Center for Early Language and Literacy at GC also in June. These stories are highlighted above the break.

13WMAZ   •   USA   •   Jun 28   •   11:38 pm
Governor Deal opens literacy center at Georgia College

WGXA.TV   •   USA   •   Jun 28   •   01:53 pm
GCSU Public Safety clears up misconceptions on new campus carry bill

41 NBC News   •   USA   •   Jun 28   •   06:38 pm
Campus Carry Bill Goes Into Effect July 1st


13WMAZ   •   USA   •   Jun 20   •   12:00 pm
Floyd Griffin donates his political documents to GCSU

13WMAZ   •   USA   •   Jun 17   •   05:09 pm
Georgia College prepares to launch Panhellenic learning community

WGXA.TV   •   USA   •   Jun 8   •   09:28 pm
Gentry wraps up solid freshman year with Bobcats

41 NBC News   •   USA   •   Jun 16   •   01:43 pm
The Rising Mister Academy prepares young students to become teachers

Social Media Highlights

Facebook – 14,320 followers

2.3% increase in followers, 1,421,580 impressions, 5,481 page engagements.

Top posts by reach:

  1. Sorority Living-Learning video – 51,627
  2. Orientation 1: Twin video – 47,452
  3. Under 30 profile: Paige Stanley – 38,127
  4. Orientation 2: “Where are you from?” video – 36,123
  5. Orientation video montage – 14,507

Twitter – 8,634 followers

.7% increase in followers, 78,045 organic impressions, 5,921 total engagements.

Top posts by interactions:

  1. “Raise your hand if you love GC” – 29
  2. Orientation #2 – 29
  3. Orientation 1 – 23
  4. National Selfie Day – 23
  5. Governor Deal / Literacy Center – 23

Instagram – 7,203 followers

2.1% increase in followers, 7,775 likes and 59 comments received.

Top photos:

  1. National Donut Day – 844
  2. Atkinson behind tree – 595
  3. Orientation #1 collage – 478
  4. Sandra Deal in front of Literacy Center sign – 471
  5. Orientation #2 collage – 435

LinkedIn – 27,367 followers

YouTube – 166 subscribers

This slideshow requires JavaScript.

This slideshow requires JavaScript.

Highlights for May 2017

media exposure 5-17 copy.jpg

Media exposure-

  • Spike on social media May 3-student signs to play athletics. May 16- baseball team in tournament. May 6- students posting about graduation. May 13- Baseball Peachbelt Tournament Champs. May 18 and 19- more on baseball.
  • Spike in media coverage- May 4- for commencement ceremony information published and student feature on graduate. May 16- baseball team in tournament. May 19- baseball loss in tournament and high school students sign to play sports at GC. May 30- org names top RN to BSN program.

Sentiment 5-17 copy.jpg

Sentiment score-

  • The sentiment of coverage was mostly positive. The negative for media was May 10 and 13 for the former student who was burned by her medication suing the drug company, and May 19 for baseball loss.

Share of voice

SOV news 5-17 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. GCSU Global- 8 %
  2. Mercer- 19.7 %
  3. Henderson- 10.6 %
  4. UNC Asheville- 9.5 %
  5. Berry-8.6%
  6. Midwestern- 8 %
  7. Montevallo- 7 %
  8. SC Aiken-4.4%
  9. New College of Florida- 1.9 %

SOV social 5-17 copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. Mercer-21.8 %
  2. Midwestern- 17.9 %
  3. Henderson- 13.9 %
  4. UNC Asheville- 13 %
  5. Berry- 11.5 %
  6. GCSU – 10.4 %
  7. USC Aiken-5.9 %
  8. Montevallo-4.3 %
  9. New College of Florida- 1.3 %

AVE 5-17 copy.jpg

Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)-  total of an estimated $3.436 million with spikes on May 10 and 18 and 19.

Print and Radio Media Hits

Macon Telegraph   •   USA   •   May 31   •   08:23 pm
Bibb County high schools earn Lucas scholarships

The Union-Recorder   •   USA   •   May 31   •   07:30 pm
Community health education event Thursday

The Daily Citizen   •   USA   •   May 31   •   03:09 pm
Bobcat baseball’s Benson, Gentry named D2CCA All-Americans

HealthTechnologyNet   •   USA   •   May 30   •   11:15 am
BestCollegeReviews.org Names Top Online RN to BSN Degree Programs for 2017-2018

The Union-Recorder   •   USA   •   May 29   •   06:30 pm
Summer Reading Club kicks off this week

Voice of the Golden Isles   •   USA   •   May 29   •   12:00 am
Academic accolades honor students

Georgia Newsday   •   USA   •   May 28   •   10:15 pm
Unique art show by Georgia women

Moultrie Observer   •   USA   •   May 28   •   08:00 am
Who’s News for May 28, 2017

Macon Telegraph   •   USA   •   May 27   •   07:09 am
Active military families offered free admission to historic and cultural landmarks

Tri-City Herald   •   USA   •   May 26   •   05:18 pm
Awards & Achievements

Gwinnett Daily Post   •   USA   •   May 25   •   08:11 pm
Grayson’s Benson a first-team All-American

Brazil Business Today – EIN News   •   BRA   •   May 25   •   01:24 am
Campus notes, Friday, May 26, 2017

The Tifton Gazette   •   USA   •   May 24   •   03:07 pm
Voters weigh in on Georgia’s next governor

Reporter Newspapers   •   USA   •   May 22   •   09:12 am
Honors for local college students

The Chronicle of Higher Education   •   USA   •   May 21   •   06:50 pm
Fellowships (5/26/2017)

The Daily Times (AP)   •   USA   •   May 21   •   12:00 am
Alexandra Kennedy graduates from Georgia College

Moultrie Observer   •   USA   •   May 20   •   03:25 pm
Who’s News

The Union-Recorder   •   USA   •   May 19   •   06:28 pm
Bobcat baseball eliminated from NCAA Regional by Lincoln Memorial, 7-6

WGXA.TV   •   USA   •   May 19   •   02:38 pm
Georgia College bounced from NCAA tournament

The Union-Recorder   •   USA   •   May 19   •   12:30 pm
Registration open for summer YES program

WGXA.TV   •   USA   •   May 18   •   09:12 pm
USC Aiken storms back to knock off Georgia College in Southeast Regional

Macon Telegraph   •   USA   •   May 18   •   06:22 pm
Georgia College stunned in three-run ninth, loses NCAA opener

LimaOhio.com   •   USA   •   May 18   •   01:50 pm
Leipsic native graduates from Georgia College

Macon Telegraph   •   USA   •   May 17   •   05:11 pm
Gentry, Georgia College roll into NCAA Tournament

Thomasville Times-Enterprise   •   USA   •   May 17   •   01:54 pm
Students earn honors at Georgia College

Jackson Progress-Argus   •   USA   •   May 17   •   12:02 pm
Locals earn college honors, degrees

Macon Telegraph   •   USA   •   May 17   •   10:16 am
Bibb educator finalist for Georgia Teacher of Year

Thomasville Times-Enterprise   •   USA   •   May 17   •   09:00 am
Local students earn Georgia College degrees

Aiken Standard   •   USA   •   May 16   •   11:59 pm
USCA opens NCAA Tournament with Georgia College rematch

WGXA.TV   •   USA   •   May 16   •   06:28 pm
Bobcats ready to make a run at College World Series

CEO.ca   •   CAN   •   May 16   •   09:55 am
Best College Values Publishes 50 Best Value Online Master’s of Business Administration Ranking

The Union-Recorder   •   USA   •   May 15   •   03:39 pm
Bobcats capture Peach Belt title

WGXA.TV   •   USA   •   May 14   •   05:47 pm
Georgia College claims Peach Belt Conference title

Moultrie Observer   •   USA   •   May 12   •   03:21 pm
Milledgeville songwriter expects single to hit No. 1

Gwinnett Daily Post   •   USA   •   May 11   •   05:24 pm
HAMMOCK: Grayson’s Benson named Peach Belt player of the year

WGXA.TV   •   USA   •   May 10   •   09:34 pm
Monster hitting effort lifts Georgia College past Flagler

The Union-Recorder   •   USA   •   May 9   •   08:30 pm
Colleges have less than two months to implement campus carry law

The Historical Marker Database   •   USA   •   May 5   •   04:49 pm
The Old Governor’s Mansion Historical Marker

Macon Telegraph   •   USA   •   May 4   •   04:41 pm
What you need to know about Middle Georgia’s college commencements

Macon Telegraph   •   USA   •   May 4   •   01:08 pm
Georgia College grad wants brighter future for his home country

Middle Georgia CEO   •   USA   •   May 2   •   08:08 am
Opening Reception of “Pocket Waterfalls” by Emily Gomez May 5th

The Union-Recorder   •   USA   •   May 1   •   08:30 pm
GC camp makes science fun for kids with art and architecture theme

WGXA.TV   •   USA   •   May 9   •   09:45 pm
Bobcats’ Benson earns PBC Player of the Year honors

Television Hits

The Bobcats baseball team dominated local television coverage in May, after first-year coach Eller won the Peach Belt Conference Tournament, but then was knocked out of the NCAA tournament. Local television stations split their sports coverage between video and web. The two televised sports pieces are highlighted above the break.

WGXA.TV   •   USA   •   May 3   •   10:02 pm
Bobcats taking time to prepare for Peach Belt Conference Tournament

WGXA.TV   •   USA   •   May 24   •   08:14 pm
Championship-level expectations in order at Georgia College


WGXA.TV   •   USA   •   May 1   •   08:34 pm
Social media playing increased role in college admissions

13WMAZ   •   USA   •   May 2   •   07:18 pm
Public college free for Georgians over 62

KTRE ABC-9   •   USA   •   May 4   •   08:31 am
Miracle Network Dance Marathon Announces Distinguished Leadership Award Recipients

13WMAZ   •   USA   •   May 9   •   10:39 pm
Exhibit showcases Milledgeville’s Black Business District

WGXA.TV   •   USA   •   May 10   •   05:30 pm
Women in the workforce: The gender wage gap explained

Featured Stories:

Under 30: Cody and Lauren Bolden
Delving into the delectable flavors of Greece and Italy
Under 30: Azaria Hogans
Art students make coloring book with kids at Harrisburg Community Center
Six Georgia College students participate in summer REUs throughout U.S.
Under 30: Ashton Dreyer
Faculty profile: Bringing public policy issues to life for students
Under 30: James Bridgeforth
In their shoes in Chile
Students host bilingual story times in local schools
Medical mission: Nursing students provide care in Tanzania
Under 30: Chris Eby
Class of 2017: Mother, daughter duo to graduate with degrees in English
Class of 2017: Graduate student turns life lessons into published work
Class of 2017: One goal down
Class of 2017: Honors senior never let obstacles get in the way
Class of 2017: From Bridge Scholar to Homecoming King

Social Media Summary:

Facebook – 14,528
Fans increased by 1.5%, impressions increased by 66.2%, and engagements increased by 73.6%.
Top posts by reach:
1.     Undergraduate Commencement Ceremony: Arts & Sciences live stream – 81,840
2.     Undergraduate Commencement Ceremony: Business, Education, Health Sciences
live stream – 66,782
3.     Graduate Commencement Ceremony live stream – 41,662
4.     Graduation recap video – 25,987
5.     GC Art Students + Putnam High mural collaboration video – 19,469

Twitter – 8,578
Followers increased by .2% and engagements increased by 5%Top posts by engagement:
1.    Parks Hall cinemagraph – 49
2.    B&N marquee photo – 36
3.    Memorial Day graphic – 20
4.    Baseball/softball recognition – 17
5.    Fountain cinemagraph – 17

Instagram – 7,066
Followers increased by 1.8% and engagements increased by 43.9%. The graduation hashtag, #GCSU17, was engaged on Instagram 3,308 times.
Top posts by likes:
1.     Atkinson + sky – 906
2.     Baseball championship celebration – 885
3. Front Campus side walk – 821
4.    B&N marquee – 560
5. Terrell/Bell pathway – 528

LinkedIn – 27,151

YouTube – 145

Snapchat – indeterminable
Following continues to grow and takeovers have been very popular. The average number of view each story has is in the 900s. For examples of a few Snapchat takeovers: https://www.youtube.com/watch?v=yM-DnCwof90&list=PLd9bHkouASQJxs2rIdqU9xz-4gWvQMiql

This slideshow requires JavaScript.

This slideshow requires JavaScript.

Highlights for April 2017

April 2017- media exposure  copy.jpg

Media exposure-

  • Spike on social media April 4 for campus closure for weather. April 13- Athletics signings. April 17and 18– false result for a college student who was beaten by cops. April 20– Four Bobcats Bring in Honors at PBC Softball Awards Banquet.
  • Spike in media coverage- April 6- Doll wedding and athletics award. April 12- athletics signings and Fulbright story. April 26– Senior named winningest intramural player of all time and Jazzfest.

April 2017 Sentiment copy.jpg

  • The sentiment of coverage was for the most part positive. The negative for media was the Tex McIver court appearance and the indictment of the rape suspect. The negative for social media was a false result for the college student in Georgia who was beaten by the police in Atlanta.

SOV media april 2017 copy

Share of voice for NEWS breakdown of hits-

  1. GCSU Global- 20.3 %
  2. Mercer- 19.2 %
  3. UNC Asheville- 13.2 %
  4. Berry-13.1 %
  5. Henderson- 9.5% %
  6. Midwestern- 9.2 %
  7. USC Aiken-6.4%
  8. New College of Florida- 4.3 %
  9. Montevallo- 2.3 %

SOV social april 2017 copy

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. GCSU Global- 19.7 %
  2. Midwestern- 16.8 %
  3. Henderson- 14 %
  4. UNC Asheville- 13.3 %
  5. Mercer-13 %
  6. Berry- 9.6 %
  7. USC Aiken-7.5 %
  8. Montevallo-4.4 %
  9. New College of Florida- 6 %

AVE April 2017 copy

Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)- total of an estimated $1.337 million with spikes on April 6, April 12 and April 20.

Print and Radio Media Hits

13WMAZ   •   USA   •   Apr 30   •   08:15 am
Baldwin High students learn about the joy of eating bugs

The Union-Recorder   •   USA   •   Apr 28   •   11:13 am
Climate activist speaks at Georgia College

Middle Georgia CEO   •   USA   •   Apr 27   •   08:54 am
Georgia College Preps Students for Jobs in State’s Burgeoning Movie Industry

The Union-Recorder   •   USA   •   Apr 26   •   06:12 pm
GC senior excels on the intramural field

The Tifton Gazette   •   USA   •   Apr 26   •   02:00 pm
Local entities partner for 28th JazzFest

Macon Telegraph   •   USA   •   Apr 25   •   01:30 pm
Diane McIver’s death ‘no accident,’ state argues

Gwinnett Daily Post   •   USA   •   Apr 20   •   06:55 pm
GWINNETT GRADS: Grayson’s Benson on a power surge for Georgia College baseball

Diversity411   •   USA   •   Apr 20   •   07:53 am
Veronica Womack Chief Diversity Officer gets USDA grant to Help Black Belt region

The Union-Recorder   •   USA   •   Apr 19   •   07:00 pm
Lawmakers speak at chamber event

The Union-Recorder   •   USA   •   Apr 17   •   06:42 pm
Partnership gives college students on-set film instruction

The Union-Recorder   •   USA   •   Apr 17   •   03:00 pm
Bobcat softball swept at Flagler to end regular season

The Union-Recorder   •   USA   •   Apr 17   •   02:09 pm
GC baseball outmatches Augusta in pitchers’ duel, 1-0

Thomasville Times-Enterprise   •   USA   •   Apr 17   •   12:15 pm
Grand jury indicts rape suspect

The Union-Recorder   •   USA   •   Apr 15   •   10:15 am
Music therapy breaks down barriers

WGXA.TV   •   USA   •   Apr 14   •   09:17 pm
Bobcats take series opener from Augusta

The Union-Recorder   •   USA   •   Apr 14   •   05:39 pm
New Mural livens up South Wayne Street, represents diversity in Milledgeville

The Valdosta Daily Times   •   USA   •   Apr 12   •   11:00 am
Georgia College students win Fulbright grant

Albany Herald   •   USA   •   Apr 11   •   09:15 pm
Albany State baseball falls at Georgia College

Suwanne Democrat   •   USA   •   Apr 11   •   02:00 pm
Montessori registration open to the public

Limerick Post   •   IRL   •   Apr 11   •   04:22 am
From Limerick to Georgia, Working Class to Print Class

WGXA.TV   •   USA   •   Apr 10   •   08:23 pm
Georgia College professor says strike on Syria ‘makes a statement’

Index-Journal   •   USA   •   Apr 9   •   10:05 pm
Georgia College baseball completes three-game sweep over Lander

PJ Media   •   USA   •   Apr 8   •   10:31 pm
Will the Details Doom ‘Campus Carry’ in Georgia?

The Union-Recorder   •   USA   •   Apr 7   •   07:00 pm
GC Men’s Tennis Takes #7 Spot in NCAA Regional Poll

Rushville Republican   •   USA   •   Apr 7   •   07:00 am
Georgia college students share thoughts on state’s campus carry legislation

The Union-Recorder   •   USA   •   Apr 6   •   08:00 pm
Doll wedding, high tea coming to the Old Governor’s Mansion

The Union-Recorder   •   USA   •   Apr 6   •   07:45 pm
GC baseball’s Benson snags second PBC weekly honor

The Daily Citizen   •   USA   •   Apr 5   •   02:30 pm
GC baseball dominates Clark Atlanta, 30-3

The Daily Citizen   •   USA   •   Apr 4   •   02:00 pm
GC baseball wins thriller over Columbus State, 10-9

Somerset-Kentucky.com   •   USA   •   Apr 3   •   03:56 pm
Georgia college students share thoughts on state’s campus carry legislation

The Union-Recorder   •   USA   •   Apr 1   •   04:00 pm
GC golf earns top-5 finish at Bearcat Classic

The Union-Recorder   •   USA   •   Apr 1   •   03:00 pm
Lambert named Bobcat Athlete of the Week

Television Hits

GC has been featured in 17 video news stories this month — more than any that we’ve tracked so far. By far, the most coverage went to CREATE‘s (formerly Campus Club Milledgeville) ArtHealthy Festival, which partnered with GC to host the festival on campus. Five television stories highlighted all aspects of the event. Governor Nathan Deal’s Literacy Center and the “winningest intramural player of all time” both had television news coverage, as well as our Fulbright scholars and our Bobcat baseball team who are currently sitting 26-9 under new coach Eller. The ArtHealthy Festival stories and Literacy Center feature are highlighted above the break.

13WMAZ   •   USA   •   Apr 1   •   07:02 pm
Georgia College Miracle puts on its dancing shoes for annual dance marathon

41 NBC News   •   USA   •   Apr 3   •   11:55 am
ArtHealthy Festival promoting diversity at GCSU with lifestyle changes

The Union-Recorder   •   USA   •   Apr 4   •   11:30 am
ArtHealthy Festival is fun for the whole family

WGXA.TV   •   USA   •   Apr 8   •   05:19 pm
Annual Art Healthy Festival helps promote active lifestyle

13WMAZ   •   USA   •   Apr 8   •   06:45 pm
Milledgeville comes together for Art Healthy Festival

41 NBC News   •   USA   •   Apr 19   •   05:29 pm
Georgia College and State University granted $2.5 million for childhood literacy program


13WMAZ   •   USA   •   Apr 26   •   12:27 pm
Georgia College student named the nation’s winningest intramural player of all time

13WMAZ   •   USA   •   Apr 19   •   07:20 pm
Inmates train shelter dogs for adoption

WGXA.TV   •   USA   •   Apr 1   •   06:33 pm
Milledgeville looks for smartest dog in town

WGXA.TV   •   USA   •   Apr 4   •   06:18 pm
Georgia College students launch project to help needy veterans

WGXA.TV   •   USA   •   Apr 7   •   06:21 pm
Georgia College male students help combat campus sexual assault

WGXA.TV   •   USA   •   Apr 9   •   11:04 pm
Local artist transforms Macon bridge

WGXA.TV   •   USA   •   Apr 13   •   09:01 pm
Bobcats back on top with Eller in command

WGXA.TV   •   USA   •   Apr 17   •   08:04 pm
Georgia College one of five universities partnered with Georgia Film Academy

WGXA.TV   •   USA   •   Apr 28   •   08:33 pm
‘He’s been very busy’: Trump’s first 100 days

WGXA.TV   •   USA   •   Apr 4   •   10:13 pm
Georgia College blasts Clark Atlanta in seven innings

WGXA.TV   •   USA   •   Apr 4   •   09:45 pm
Two Georgia College students awarded Fulbright scholarships

Featured Stories:

Class of 2017: Biology students call premed track a unique experience
Class of 2017: Making a difference in health care for Hispanics
Class of 2017: Senior has right chemistry for tennis and life
Under 30: Brittni Adams
Class of 2017: Girls Grow Inc. founder looks to grow into nonprofit organization
Class of 2017: Senior looks back on, toward legacy of environmentalism
Class of 2017: Striving for the big league
Class of 2017: Exercise Science majors use experience to guide research
Class of 2017: Making a difference in student’s education
Broadening perspectives: New initiative focuses on diverse thought in STEM fields
Class of 2017: Senior breaks national records for intramural wins
Staff profile: Driving home smiles
Class of 2017: International senior wants to light up Nigeria
Class of 2017: From homeschooler to public school educator
May 2017: Technology network results in well-suited position
May 2017: Igniting a passion for fundraising
Georgia College – one step closer to completing the Divine 9
Under 30: Evan Karanovich
New office puts Georgia College in national spotlight
Art students, community band together to create murals
Under 30: Lauren Gist
Chief Diversity Officer gets USDA grant, offers hope to Black Belt region
Prepping students for jobs in state’s billion-dollar movie industry
Under 30: Elena Balkcom
Innovative ways of educating future teachers

Social Media Summary:

Facebook – 14,313

Impressions increased by 51.3%, engagements increased by 17.3%. Top posts included:

1.     campus closure announcement

2.     Nursing students in Tanzania video

3.     article on Bear the bus driver

4.     Fulbright students video

5.     Under 30 article on Elena

Twitter – 8,555

Impressions increased by 16.9%, engagements increased by 172.3%. Top posts included:

1.     #april25 post w/photos (101 interactions)

2.     Clock photo (92)

3.     GC Miracle Dance Marathon announcement (79)

4.     Campus closure (66)

5.     GC Miracle check (32)

Instagram – 6,937

Following increased by 2%. Top posts include:

1.     Dog with graduation cap (790)

2.     Pathway to fountain (617)

3.     Clock (586)

4.     Pergola close-up (555)

5.     GC Miracle check (473)

LinkedIn – 26,959

YouTube – 133

Snapchat – average views

around 980 (1000+ followers)

This slideshow requires JavaScript.

This slideshow requires JavaScript.

Highlights from March 2017

Media exposure 3-17 copy.jpg

  • Spike on social media March 4- for state basketball tournament being held at GC. March 8- athletics games and Call Me MISTER feature in the Macon Telegraph. March 11- high school students commit to play sports at GC and psychology students teach empathy skills to local preschoolers story. March 15 and 16- athletics games and School of Nursing ranking by Collegeatlas.org.
  • Spike in media coverage- March 7 – Call Me Mister feature by the Macon Telegraph, athletics signings. March 14GC students participate in drunk driving simulation. March 17- Deal announce Center for Early Language and Literacy Board and athletics wins. March 27- story featuring Dr. Lidstone on the economic impact of parks, College Choice rankings, and athletics hosts Make-A-Wish child.

sentiment 3-17 copy.jpg

  • The sentiment of coverage overwhelmingly positive. The negative for media was March 3 for the arrest of the rape suspect, and March 31 for student’s reaction to the campus carry legislation passing.

News SOV 3-17 copy.jpg

Share of voice for NEWS breakdown of hits-

  1. UNC Asheville- 61.4 %
  2. Mercer- 15.8 %
  3. GCSU Global- 8.6 %
  4. Berry-4.3%
  5. USC Aiken-3.6%
  6. Montevallo- 2.1 %
  7. New College of Florida- 1.9 %
  8. Henderson- 1.3 %
  9. Midwestern- 1 %

Social SOV 3-17 copy.jpg

Share of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. UNC Asheville- 32.2 %
  2. Midwestern- 12.6 %
  3. Henderson- 12.5 %
  4. Berry- 11.7 %
  5. Mercer-10.3 %
  6. GCSU – 8.9 %
  7. USC Aiken-8.2 %
  8. Montevallo-3.7 %
  9. New College of Florida- .9 %

AVE 3-17 copy.jpg

Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)-  total of an estimated $344,963 with spikes on March 7 and 8 and March 27.

Print and Radio Media Hits

The Tifton Gazette   •   USA   •   Mar 31   •   02:15 pm
College students weigh in on campus carry legislation

The Union-Recorder   •   USA   •   Mar 31   •   01:00 pm
Project Stand Down aims to support at-risk local residents

The Union-Recorder   •   USA   •   Mar 29   •   02:00 pm
GC softball plays giant-killer in sweep of No. 2 N. Georgia

The Union-Recorder   •   USA   •   Mar 28   •   07:00 pm
GC women’s tennis overcome by Pirates, 9-0

Logistics Management   •   USA   •   Mar 28   •   01:13 pm
U.S. Department of State adopts collaborative contracting in logistics

Albany CEO   •   USA   •   Mar 28   •   08:33 am
College Choice Releases 2017 Ranking of the 25 Best Online Colleges in Georgia

The Tifton Gazette   •   USA   •   Mar 27   •   06:00 pm
Working to Play: Parks boost economic growth, quality of life

The Union-Recorder   •   USA   •   Mar 27   •   10:15 am
Georgia College athletics hosts special visitor

Macon Telegraph   •   USA   •   Mar 24   •   10:04 am
What makes autistic children different? Experts to share the latest research

Middle Georgia CEO   •   USA   •   Mar 24   •   08:34 am
Governor Announces Georgia Center for Early Language and Literacy Board

Voice of the Golden Isles   •   USA   •   Mar 24   •   12:00 am
Traveling science show stops by Glyndale Elementary

Ledger-Enquirer   •   USA   •   Mar 18   •   08:57 pm
Columbus State softball splits doubleheader with Georgia College

Clarksville TN Online   •   USA   •   Mar 17   •   05:23 pm
Austin Peay State University team wins regional Math Jeopardy Championship

The Union-Recorder   •   USA   •   Mar 17   •   02:30 pm
GC men’s tennis dominates Concord, 9-0

GPBNews   •   USA   •   Mar 16   •   04:57 pm
How Will Proposed Trump Budget Affect Georgia?

Education Dive   •   USA   •   Mar 16   •   11:00 am
Succession planning and the executive search: A ‘both-and’ proposition

WGXA.TV   •   USA   •   Mar 15   •   08:52 pm
Eller, Bobcats enjoying solid start to 217

Macon Telegraph   •   USA   •   Mar 15   •   01:23 pm
Students warned to be cautious after robbery in bank parking lot near campus

Macon Telegraph   •   USA   •   Mar 15   •   12:54 pm
Georgia College professor looking for the ‘Smartest Dog in Town’

Moultrie Observer   •   USA   •   Mar 13   •   11:00 am
GC women’s basketball’s McGriff earns All-PBC honors

Middle Georgia CEO   •   USA   •   Mar 10   •   05:15 am

Georgia College Welcomes New Management Department Chair

The Atlanta Journal-Constitution   •   USA   •   Mar 8   •   10:43 am
These Georgia colleges do best at graduating African American students

Macon Telegraph   •   USA   •   Mar 7   •   05:35 pm
College program working to ‘change the face of education’

Macon Telegraph   •   USA   •   Mar 7   •   04:46 pm
Program working to create a more diverse teacher workforce

The Union-Recorder   •   USA   •   Mar 7   •   10:45 am
GC softball sweeps first conference action at Augusta, 3-1 and 8-1

The Union-Recorder   •   USA   •   Mar 7   •   08:30 am
GC baseball secures weekend sweep with two afternoon victories over Philadelphia

The Union-Recorder   •   USA   •   Mar 4   •   01:00 pm
Call Me MISTER recruiting for the future

The Union-Recorder   •   USA   •   Mar 3   •   03:57 pm

Milledgeville man arrested on rape charges

Macon Telegraph   •   USA   •   Mar 3   •   08:42 am
Millennials’ frustration resonates in ‘American Idiot’

13WMAZ   •   USA   •   Mar 3   •   08:37 am
Man in custody for Georgia College sexual assault

Macon Telegraph   •   USA   •   Mar 2   •   06:52 pm
Authorities nab alleged Georgia College rapist

WGXA.TV   •   USA   •   Mar 2   •   04:20 pm
Arrest made in Georgia College sexual assault

Television Hits:

Georgia College enjoyed extensive television news coverage throughout the month, with stories ranging from local to national as well as continuous coverage of the baseball season. Two outlets covered the “Black Minds Matter” lecture of Dr. Luke Wood. There were two separate stories about Georgia College’s response to national news involving President Trump’s revised travel ban and the proposed budget cuts. These stories are highlighted above the break.

41 NBC News   •   USA   •   Mar 3   •   11:56 pm

Speaker at Georgia College says “Black Minds Matter,” during powerful lecture

WGXA.TV   •   USA   •   Mar 3   •   04:30 pm
Dr. Luke Wood speaks to Middle Georgia about black education

WGXA.TV   •   USA   •   Mar 6   •   08:40 pm
Georgia College professor breaks down revised travel order

WGXA.TV   •   USA   •   Mar 9   •   08:37 pm
School programs at risk if bill to defund Education Dept. passes


WGXA.TV   •   USA   •   Mar 30   •   07:21 pm
Baldwin Jail-Dog program helps everyone involved

WGXA.TV   •   USA   •   Mar 28   •   09:51 pm
Pink tax study: Women’s products tend to be more expensive than men’s

13WMAZ   •   USA   •   Mar 6   •   05:52 pm
GCSU students hold Mental Health Week

WGXA.TV   •   USA   •   Mar 11   •   03:00 pm
Georgia College student robbed near campus

13WMAZ   •   USA   •   Mar 15   •   07:05 pm
GCSU students teach empathy skills to preschoolers

WGXA.TV   •   USA   •   Mar 15   •   09:18 pm
Lady Bobcats split doubleheader with West Georgia

WGXA.TV   •   USA   •   Mar 11   •   06:40 pm
Bobcats stay hot with win over Montevallo

WGXA.TV   •   USA   •   Mar 21   •   09:23 pm
Georgia College lights up the scoreboard against Erskine

Featured Stories:

Under 30: Stephanie Pope
Of Dogs and Men: Forging a new path in life – together / Criminal justice students help rebuild lives at local jail-dog program
Softball player’s work with children leads to career in prosthetics
Using art to challenge limits of blindness
At the heart of academic success
More alike than different: Students collaborate with local Center serving adults with disabilities
Making children’s lives brighter: Georgia College psychology students teach empathy skills to preschoolers
May 2017: Acting brings senior closer to becoming a super hero
Local school health screenings provide mutual benefit

Social Media Summary:

YouTube – 126

LinkedIn – 26,739

Facebook – 14,167, 1% growth

Top posts: Nursing students health screenings, Art students + Georgia Academy for the Blind partnership, solar panels installation, Make-A-Wish child throwing first pitches, and “You are Welcome Here” video. 4/5 of these stories were videos. 

Twitter – 8,495, .3% growth

Top posts: #1 Nursing school announcement, Kevin Morris Fulbright announcement, solar panel boomerang video, Audrey Waits Fulbright announcement. 3/4 of these tweets were graphics I made. 

Instagram – 6,800, 3.1% growth

Top posts: spring pergola shot, National Puppy Day, fountain boomerang video. Instagram Story views are at an average of around 1,700 views 

Snapchat – 750+ followers

On average, Snapchat stories are viewed by around 750 users. This leads me to believe that we could have close to 800 or more followers and counting after just 3 months of the account existing. 

This slideshow requires JavaScript.

This slideshow requires JavaScript.

Highlights from February 2017

media exposure feb 17 copy.jpg

  • Spike on social media 1- a student signing to play soccer at GC. Feb. 11- softball loss. Feb. 15- basketball win. Feb. 22- SGA election winners, homecoming results and other content pushed out by GC 360. Feb. 24- piece of artwork posted by an art student and tennis win.
  • Spike in media coverage- 9 – For AASCB accreditation for the College of Business and the Night to Shine event. Feb 14- Faculty member and students conduct research on tree-killing beetle and GC student create maps to help Tanzanian village. Feb. 22- athletic game recaps.

sentiment-feb-17-copy

The sentiment of coverage overwhelmingly positive. The negative for media was the Feb. 26- 28 coverage of the sexual assault that took place on campus. That negative also translated to social media.

share-of-voice-news-feb-17-copyShare of voice for NEWS breakdown of hits-

  1. UNC Asheville- 43 %
  2. GCSU Global- 17.7 %
  3. Mercer- 13.7 %
  4. USC Aiken-6.9%
  5. Midwestern- 6.8 %
  6. Berry-5.2%
  7. Henderson- 3.3 %
  8. New College of Florida- 2 %
  9. Montevallo- 1.4 %

share-of-voice-social-copyShare of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. UNC Asheville- 20.4 %
  2. Henderson- 18.7 %
  3. Midwestern- 15.2 %
  4. Berry- 13.4 %
  5. Mercer-10.4 %
  6. GCSU Global- 9.4 %
  7. USC Aiken-8.9 %
  8. Montevallo-2.4 %
  9. New College of Florida- 1.3 %

ave-feb-17-copy

Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)-  total of an estimated $2.389 million with spikes on Feb. 1, Feb  9 and Feb. 15, Feb, 18, Feb 22 and Feb. 26.

Print and Radio Media Hits

The Union-Recorder   •   USA   •   Feb 28   •   03:00 pm
GC softball splits action with Region Power Carson-Newman

The Union-Recorder   •   USA   •   Feb 28   •   01:30 pm
GC baseball drops Game 1 of weekend series at Flagler, 4-2

The Union-Recorder   •   USA   •   Feb 28   •   10:12 am
CURTAIN CALL: Live music takes center stage

The Union-Recorder   •   USA   •   Feb 28   •   10:00 am
#11 GC Men’s Tennis Makes First PBC Match a “W” against Young Harris, 6-3

Her Campus   •   USA   •   Feb 28   •   09:20 am
Darlyn Davis: From the Queen’s Mouth

The Union-Recorder   •   USA   •   Feb 27   •   09:00 pm
 Rape suspect sought

One News Page   •   USA   •   Feb 27   •   06:33 pm
GCSU Public Safety urges students to utilize safety options

Macon Telegraph   •   USA   •   Feb 27   •   10:39 am
Suspect identified in reported rape on Georgia College campus

13WMAZ   •   USA   •   Feb 27   •   10:35 am
Suspect identified in armed sexual assault on GCSU campus

41 NBC News   •   USA   •   Feb 27   •   08:00 am
Woman held at gunpoint, sexually assaulted on Georgia College campus

13WMAZ   •   USA   •   Feb 26   •   01:26 am
Woman sexually assaulted at gunpoint at GCSU

The Union-Recorder   •   USA   •   Feb 25   •   02:04 pm
Georgia College’s Thomas Selected to PBC All-Academic Men’s Basketball Team

Macon Telegraph   •   USA   •   Feb 25   •   12:35 am
Area Colleges: Mercer wins in 10th; Georgia College offense slowed

The Union-Recorder   •   USA   •   Feb 24   •   07:45 pm
Local storytellers to perform at Allen’s Market

Macon Telegraph   •   USA   •   Feb 24   •   04:05 pm
MWA highly decorated utility in state; new CFO joins Coliseum Health

Gwinnett Daily Post   •   USA   •   Feb 24   •   03:00 pm
New Family Promise of Gwinnett director set to start Wednesday

Suwanne Democrat   •   USA   •   Feb 24   •   10:15 am
Students’ interest sparks Bright Idea for GCEC teacher

The Valdosta Daily Times   •   USA   •   Feb 23   •   02:00 pm
GC biologists protect ash trees under threat

The Union-Recorder   •   USA   •   Feb 23   •   11:45 am
GC men’s tennis falls in tough loss to No. 5 Valdosta State, 6-3

The Union-Recorder   •   USA   •   Feb 23   •   10:00 am
GC women’s tennis drops first match of season to Valdosta

Her Campus   •   USA   •   Feb 22   •   08:09 pm
2017 Homecoming Concert Review

The Union-Recorder   •   USA   •   Feb 22   •   07:45 pm
Ayres’ hot bat earns Bobcat Athlete of the Week honors

Rockdale Newton Citizen   •   USA   •   Feb 22   •   07:23 pm
Pleasant Hill CME celebrates 145 years

HealthTechnologyNet   •   USA   •   Feb 22   •   12:00 pm
College Choice Releases 2017 Ranking of the Most Affordable Online Bachelor’s in Nursing Degrees

The Daily Citizen   •   USA   •   Feb 21   •   01:15 pm
BOE approves agreement with GC for Montessori facility

Americus Times-Recorder   •   USA   •   Feb 21   •   10:27 am
GSW ‘Canes take tough loss to GC in final home match-up of 2017

The Union-Recorder   •   USA   •   Feb 21   •   08:00 am
OUR SPACE; Earth’s invisible friends

Sports – Times Union   •   USA   •   Feb 21   •   04:31 am
The Jackson Law Firm Welcomes Grady C. Cullens to the Team

CUinsight.com   •   USA   •   Feb 20   •   08:35 am
Robins Financial Credit Union announces new Executive Vice President

The Augusta Chronicle   •   USA   •   Feb 18   •   06:29 pm
Scuttlebiz: Big losses make for bad PR at Vogtle

Her Campus   •   USA   •   Feb 18   •   04:35 pm
A Different Kind of V-Day

The Union-Recorder   •   USA   •   Feb 17   •   05:30 pm
GC theater to bring ‘rage and love’ to the stage

Atlanta Daybook   •   USA   •   Feb 17   •   12:04 am
Governor Deal signs Amended FY 2017 budget

The Union-Recorder   •   USA   •   Feb 16   •   12:00 pm

Bobcat baseball upsets No. 2 Tampa on the road, 8-7

Her Campus   •   USA   •   Feb 16   •   08:35 am
Cameron Arceneaux: Homecoming King Candidate

The Union-Recorder   •   USA   •   Feb 15   •   10:00 pm
New attendance zones plan highlights BOE meeting

The Union-Recorder   •   USA   •   Feb 15   •   04:30 pm
GC softball defeated by No.17 St. Leo, 7-2

The Union-Recorder   •   USA   •   Feb 15   •   02:00 pm
GC baseball upended at No. 2 Tampa, 6-5

The Union-Recorder   •   USA   •   Feb 15   •   10:00 am
Georgia College men’s hoops falls to North Georgia on heartbreaking buzzer-beater, 66-63

Education News   •   USA   •   Feb 14   •   06:00 pm
Group Letter in Support of Gail Heriot, Esq. as the Assistant Secretary for Civil Rights

Macon Telegraph   •   USA   •   Feb 14   •   02:44 pm
Are you ‘sitting on the front stoop of old age?’

The Daily Citizen   •   USA   •   Feb 14   •   02:00 pm
GC student creates maps to help Tanzanian village

Her Campus   •   USA   •   Feb 14   •   06:00 am
Mike Muller: SGA President Hopeful

Tennis World   •   ZAF   •   Feb 13   •   11:27 pm
VSU Tennis Outclasses Georgia College and State, 6-3

Myinforms   •   USA   •   Feb 13   •   11:02 pm
GC men’s basketball completes Bobcat sweep of young Harris, 78-71

AccessWDUN   •   USA   •   Feb 13   •   09:58 pm
UNG women’s basketball clipped by Bobcats, 68-56

The Union-Recorder   •   USA   •   Feb 13   •   04:30 pm
Bobcat women’s hoops downs Young Harris, 68-54

The Union-Recorder   •   USA   •   Feb 13   •   02:30 pm
2017 GC Athletics Hall of Fame induction set for Feb. 17

The Union-Recorder   •   USA   •   Feb 13   •   12:15 pm
Baldwin superintendent to recommend paired school option

Valdosta Today   •   USA   •   Feb 13   •   08:31 am
VSU Women’s Tennis Outlasts GCSU, 5-4

CelebCafe.org   •   USA   •   Feb 12   •   11:30 pm
“Tim Tebow Night to Shine” special needs prom held in Columbus

Macon Telegraph   •   USA   •   Feb 12   •   05:50 pm
Georgia College upsets Tampa

The Daily Citizen   •   USA   •   Feb 12   •   12:00 pm
Black legacy Strides have been made, but work remains among racial lines

The Union-Recorder   •   USA   •   Feb 11   •   02:45 pm
Special needs adults get their Night to Shine

Now Habersham – Community Matters   •   USA   •   Feb 11   •   11:01 am
Lawmakers pass $24.3 billion state budget

The Union-Recorder   •   USA   •   Feb 10   •   08:30 pm
GC professor utilizes upbringing to inspire next generation

Macon Telegraph   •   USA   •   Feb 9   •   06:37 pm
Boys become kings, girls queens at Tim Tebow prom experience

Her Campus   •   USA   •   Feb 9   •   12:00 pm
Young Entrepreneur: Haley Dunigan

Ledger-Enquirer   •   USA   •   Feb 7   •   04:15 pm
CSU men’s basketball falls to Georgia College in tight contest

Albany Herald   •   USA   •   Feb 4   •   09:00 pm
Georgia College takes two from Albany State softball

Albany Herald   •   USA   •   Feb 4   •   04:30 pm
Albany Area Business Portfolio — Feb. 5, 2017

The Union-Recorder   •   USA   •   Feb 4   •   04:00 pm
GC women’s basketball halts three-game win streak at Clayton, 65-51

The Union-Recorder   •   USA   •   Feb 4   •   01:35 pm
GC men’s basketball’s defense dominates in 60-51win

Her Campus   •   USA   •   Feb 3   •   11:45 am
Meet Dr. House

The Union-Recorder   •   USA   •   Feb 1   •   03:00 pm
Georgia College hosts 40th annual Regional Science & Engineering Fair

The Union-Recorder   •   USA   •   Feb 1   •   11:00 am
GC men’s hoops picks up second-straight win

The Quinnipiac Chronicle   •   USA   •   Feb 1   •   10:02 am
History repeating itself

The Union-Recorder   •   USA   •   Feb 1   •   10:00 am
GC women’s gets defensive in win over GSW, 70-41

Her Campus   •   USA   •   Feb 1   •   06:00 am
Lauren Hargrove: Community Council and RSA Advocate

Television Hits:

Highlights

Our very own, Victoria Fowler, was featured on 41 NBC News this month, promoting the various events planned during Homecoming Weekend. Two networks picked up on Cindy’s ash beetle infestation story and there was a positive piece on the numerous measures our public safety department takes to keep the University’s student body safe. These stories are highlighted above the break.

41 NBC News   •   USA   •   Feb 15   •   12:09 pm
Georgia College slated for busy Homecoming weekend

13WMAZ   •   USA   •   Feb 20   •   08:40 pm
GCSU students work to stop ash beetle infestations

11Alive   •   USA   •   Feb 14   •   05:04 pm

Experts: Tree-killing beetle infestation creeping further into Georgia

41 NBC News   •   USA   •   Feb 27   •   06:00 pm
Georgia College Public Safety urges students to utilize safety options


WGXA.TV   •   USA   •   Feb 3   •   03:06 pm
Hundreds of students participate in annual Science and Engineering Fair

WGXA.TV   •   USA   •   Feb 4   •   04:44 pm
Eller off to perfect start at Georgia College

WGXA.TV   •   USA   •   Feb 4   •   09:00 pm
Georgia College students discover tiny viruses

WGXA.TV   •   USA   •   Feb 15   •   05:30 pm
‘It’s a lot more than rah-rah’: The athletics of cheerleading

WGXA.TV   •   USA   •   Feb 16   •   08:47 pm
Human engineering: Picking winners and losers?

WGXA.TV   •   USA   •   Feb 17   •   09:30 pm
Water Woes: Many Middle Georgia communities struggle with aging water systems

13WMAZ   •   USA   •   Feb 23   •   08:44 pm
Difference Makers: Milledgeville community garden brings people together

TMJ4.com   •   USA   •   Feb 24   •   08:22 pm
College students from across the country brave the elements at Oshkosh event

Featured Stories:

Georgia College biology students make unique discoveries
May 2017: Georgia College Honors student maps roads in Tanzania
Lord of the Beetles: Bad bug just miles away / Georgia College professor and students battle tree-eating beetle
To train a brain: scholar brings cognitive research to campus, community

Social Media Summary:

Followers as of 2/28:

LinkedIn– 26,481
YouTube– 109

Facebook: 14,022 likes 

The top 3 posts this month were videos (#1 was the old GC commercial). The fourth most popular post was the story of Night to Shine, which shows how much the GC campus community values stories of service. Finally, the 5thpost popular post was the Homecoming recap in photos. Overall growth was 1.9%, and there were 1,534,284 impressions (a growth of 116.2% since last month).

Instagram– 6,587

2.5% growth, 158 followers gained this month. The Homecoming hashtag #gchc17 had an engagement of 2,431. Instagram stories average views are around 2,000. The weekly “This Week in Bobcat Nation” published every Monday continues to be popular.

Twitter– 8,462

Top post: bacteriophages photo with zoomed in photos of students’ findings. The other top posts were the same as the Instagram and Facebook top posts.

Snapchat – best guess: 700

Judging by the average number of story views the account has been getting (650ish), the best estimate is roughly 700+ followers on Snapchat, in just 2 months. The account has gotten positive feedback and several organizations, students, staff, and even alumni, have reached out to express interest in contributing stories to the account.

This slideshow requires JavaScript.

This slideshow requires JavaScript.

Highlights from January 2017

media-exposure-117-copy

  • Spike on social media 6 and 7 for false pick up on a Georgia college offering a class on OutKast. Jan 12- GC Baseball announces schedule. Jan. 13– student announces he’s committed to play golf at GC. Jan. 15 – another false pick up on a Georgia college offering a class on OutKast
  • Spike in media coverage- 4– athletics news on basketball and soccer. Jan. 23-  Governor’s budget announced, management degree ranked and nursing grant. Jan. 24- basketball game recaps and other athletics news. Jan. 25- boil water advisory, athletics news and nursing grant.
  • sentiment-117-copyThe sentiment of coverage was for the most part positive. The negative for media was athletics losses, the immigrant in-state tuition debate, water issues with the city and severe weather affecting athletics events .

 

news-sov-117-copy Share of voice for NEWS breakdown of hits-

  1. UNC Asheville- 47.6 %
  2. Mercer- 16.8 %
  3. GCSU Global- 15.9 %
  4. Midwestern- 5.1 %
  5. Berry-4.8%
  6. USC Aiken-4.8%
  7. New College of Florida- 2.1 %
  8. Henderson- 2.0 %
  9. Montevallo- 1.0 %

social-sov-117-copyShare of voice for SOCIAL breakdown of hits- (primarily Twitter)

  1. UNC Asheville- 22.7 %
  2. Midwestern- 19.1 %
  3. Henderson- 17.5 %
  4. GCSU Global- 17.4 %
  5. Mercer-9.9 %
  6. USC Aiken-5.5 %
  7. Berry- 5.3 %
  8. Montevallo-1.7 %
  9. New College of Florida- .9 %

ave-117-copy

Ad Value Equivalent

Exact match (Georgia College media hits with some athletics)-  total of an estimated $3.254 million with spikes on Jan 4- 7, Jan. 16 and Jan. 23-25.

Print and Radio Media Hits:

Her Campus   •   USA   •   Feb 1   •   06:00 am
Lauren Hargrove: Community Council and RSA Advocate to RSA from Community Council?

The Red and Black   •   USA   •   Jan 31   •   10:03 am
LGBT Connect Conference doubles in size from previous year

The Union-Recorder   •   USA   •   Jan 30   •   09:30 pm
Saturday win marks 100-victory plateau for GC women’s basketball coach

Coastalcourier.com   •   USA   •   Jan 30   •   06:30 pm
Colleges, society bestow honors

Her Campus   •   USA   •   Jan 28   •   06:06 am
Julia Dimitrov: Historic Tennis Player

The Union-Recorder   •   USA   •   Jan 27   •   11:00 pm
Milestone Games for McGriff, Walker as Bobcat women’s hoops tops Young Harris

The Union-Recorder   •   USA   •   Jan 25   •   05:43 pm
Boil water advisory issued to residents in area of McInosh, Hancock streets

The Union-Recorder   •   USA   •   Jan 25   •   01:00 pm
Georgia College gets grant to fund courses for nurses across state

Alpharetta-Milton, GA Patch   •   USA   •   Jan 25   •   11:30 am
Three South Forsyth High School Seniors Receive Scholarships For College

The Union-Recorder   •   USA   •   Jan 24   •   09:30 pm
Bobcat softball and baseball land in 2017 National Student-Athlete Rankings Poll

The Union-Recorder   •   USA   •   Jan 24   •   02:30 pm
GC men take down PBC leader Montevallo, 65-51

The Union-Recorder   •   USA   •   Jan 24   •   10:30 am
Bobcat women outlast Montevallo, 70-62

The Union-Recorder   •   USA   •   Jan 24   •   05:49 am
OUR SPACE: So long, Gene Cernan

Money   •   CAN   •   Jan 23   •   01:21 pm
Top Management Degrees Publishes Ranking of Top 50 Online Master of Public Administration Programs 2017

The Atlanta Journal-Constitution   •   USA   •   Jan 23   •   07:49 am
Gov. Nathan Deal wants more money for education

WGXA.TV   •   USA   •   Jan 21   •   02:08 pm
Middle Georgia basketball games affected by severe weather

The Valdosta Daily Times   •   USA   •   Jan 20   •   04:05 pm
GAFL At A Glance

The Union-Recorder   •   USA   •   Jan 20   •   10:00 am
24-Hour Plays slated for Max Noah Hall Saturday

Pacific Standard   •   USA   •   Jan 20   •   06:26 am
Celine Dion, Kiss, and the Totally Epic Soundscape That Trump Won’t Be Hearing at His Inauguration

The Town-Crier Newspaper   •   USA   •   Jan 20   •   12:03 am
Palm Beach Atlantic’s Online Programs Climb In Magazine Rankings

Voice of the Golden Isles   •   USA   •   Jan 20   •   12:00 am
CCGA ranked among best online degree programs

The Union-Recorder   •   USA   •   Jan 19   •   09:15 am
Gates Foundation reps visit GCEC

Macon Telegraph   •   USA   •   Jan 18   •   04:21 pm
Here are some tips to balancing your work, your life

The Union-Recorder   •   USA   •   Jan 18   •   01:00 pm
GC basketball’s Ryan chosen for ‘So You Want to be a Coach’ program

The Union-Recorder   •   USA   •   Jan 18   •   12:30 pm
GC theatre to honor wife of MLK with play

The Union-Recorder   •   USA   •   Jan 18   •   09:30 am
Former Bobcat sidewinder picked up by Frontier League

The Union-Recorder   •   USA   •   Jan 17   •   08:00 am
Two great musical shows coming up this week

The Union-Recorder   •   USA   •   Jan 16   •   06:00 pm
Annual march, service honor King’s legacy

WJHL.com   •   USA   •   Jan 16   •   01:37 pm
Charlton Warren to join Tennessee football staff as defensive backs coach

Middle Georgia CEO   •   USA   •   Jan 16   •   08:32 am
Georgia College Recognized for Online Learning by U.S. News & World Report

Her Campus   •   USA   •   Jan 16   •   06:00 am
Milly Water Issue 2K17

The Union-Recorder   •   USA   •   Jan 14   •   09:15 am
Students, community gather to commemorate King

WGXA.TV   •   USA   •   Jan 13   •   10:57 am
Georgia College holds first Martin Luther King Junior community breakfast

Albany Herald   •   USA   •   Jan 12   •   05:57 pm
Think your dog is smart? Georgia College visiting scholar to put Fido to the test

Macon Telegraph   •   USA   •   Jan 12   •   04:41 pm
Where to celebrate the life of Martin Luther King Jr.

Gcsunade.com   •   USA   •   Jan 11   •   05:58 pm
Senior golf players prepare for final season

Gcsunade.com   •   USA   •   Jan 11   •   05:27 pm
Men’s basketball team youngest in GC history

Gcsunade.com   •   USA   •   Jan 11   •   05:27 pm
Women’s basketball team leans on experience

Gcsunade.com   •   USA   •   Jan 11   •   05:27 pm
Soccer adds freshman forward midseason

Gcsunade.com   •   USA   •   Jan 11   •   05:27 pm
Bobcat volleyball starts season off strong

WGXA.TV   •   USA   •   Jan 11   •   04:39 pm
Milledgeville boil advisory lifted after water main break

The Daily Citizen   •   USA   •   Jan 11   •   09:45 am
Workers kept busy with water main breaks

World News Report – EIN   •   USA   •   Jan 10   •   07:18 pm
Change of heart needed to bridge racial divide, college diversity officer says

The Union-Recorder   •   USA   •   Jan 10   •   07:30 pm
Bobcat Men’s Hoops Win Big Over Francis Marion, 62-46

WGXA.TV   •   USA   •   Jan 10   •   04:00 pm
Georgia College postpones Wednesday’s basketball doubleheader

Macon Telegraph   •   USA   •   Jan 10   •   09:20 am
Change of heart needed to bridge racial divide, says college diversity officer

The Union-Recorder   •   USA   •   Jan 10   •   08:00 am
OUR SPACE: New year, new batteries

Gcsunade.com   •   USA   •   Jan 9   •   08:31 pm
Thank-a-Bobcat recognizes acts of kindness

Gcsunade.com   •   USA   •   Jan 9   •   08:31 pm
GC street food cart makes debut on campus

Gcsunade.com   •   USA   •   Jan 9   •   08:31 pm
Hunt for new public safety chief winds down

Gcsunade.com   •   USA   •   Jan 9   •   08:01 pm
End it Movement hosts event to stop slavery

Gcsunade.com   •   USA   •   Jan 9   •   08:01 pm
Community celebrates beloved GC professor

Gcsunade.com   •   USA   •   Jan 9   •   07:31 pm
Classic play reflects modern issues

The Union-Recorder   •   USA   •   Jan 9   •   10:15 am
Local groups celebrate MLK with events

The Union-Recorder   •   USA   •   Jan 7   •   11:15 am
Bobcat soccer receives NSCAA Team Ethics and Sportsmanship honor

The Union-Recorder   •   USA   •   Jan 5   •   12:53 pm
Bobcat men win second consecutive PBC matchup, 74-67

The Daily Citizen   •   USA   •   Jan 4   •   03:33 pm
Life Enrichment Center receives $100K grant

Independent Mail   •   USA   •   Jan 4   •   11:45 am
Georgia College awards degrees

The Union-Recorder   •   USA   •   Jan 4   •   08:30 am
GC men’s basketball tops Erskine

NorthFulton.com   •   USA   •   Jan 4   •   12:00 am
South Forsyth HS students awarded top scholarship at GCSU

The Citizen   •   USA   •   Jan 3   •   08:58 pm
Dean’s List announced

The Union-Recorder   •   USA   •   Jan 3   •   05:00 pm
GC women’s hoops nabs win to close 2016

The Union-Recorder   •   USA   •   Jan 3   •   04:00 pm
‘81 gymnastics team completes Georgia College Athletics Hall of Fame class for 2017

The Atlanta Journal-Constitution   •   USA   •   Jan 3   •   03:32 pm
Judge orders in-state tuition for some immigrants in Georgia

Education News   •   USA   •   Jan 1   •   10:10 am
Locals receive degrees in higher education

Baldwin Bulletin – Jan. 5, 2017
Bobcats’ DuBowles named PBC Player of the Week with photo- page 5
Baldwin Bulletin – Jan. 12, 2017
Front – Community events to honor King – staff report using CG release
Baldwin Bulletin – Jan. 19, 2017
Front – Students shine at inaugural MLK Breakfast – Bulletin story with photos
Baldwin Bulletin – Jan. 19, 2017
Cognitive neuroscience researcher visiting scholar at Georgia College

Television Hits:

Highlights

City water issues brought the most media attention to campus this month. Brittiny Johnson, our Director of Public Relations, was featured multiple times on television describing the measures the school was taking to alleviate the inconveniences caused by pipes breaking outside the GC dorms. Those stories, along with one highlighting possible ways of fixing the repeated water main breakages, are highlighted above the break.

WGXA.TV   •   USA   •   Jan 10   •   09:29 pm
Georgia College students among many affected by water main break

13WMAZ   •   USA   •   Jan 10   •   06:18 pm
Milledgeville water pipe breaks due to cold weather

13WMAZ   •   USA   •   Jan 26   •   08:18 pm
New plant could solve Milledgeville water problems


13WMAZ   •   USA   •   Jan 5   •   11:33 pm
Milledgeville Life Enrichment Center receives grant

13WMAZ   •   USA   •   Jan 10   •   02:00 pm
Georgia College Postpones Wednesday night games

WGXA.TV   •   USA   •   Jan 19   •   03:24 pm
Georgia College professors to participate in Women’s March on Washington

Featured Stories:

Art serves as gateway to world cultures for local school students
At home on the court and at Georgia College
Faculty profile: Living the lecture of law
Georgia College reaps four semi-finalists for Fulbright Scholarship

Social Media Summary:

Followers as of February 1, 2017: 

YouTube– 105 subscribers

LinkedIn – 25,854 followers

Facebook: 13,766 likes

1.5% growth since last month. The historical photograph series (thanks to Evan Leavitt) was the most popular post, followed by the snow picture, Fulbright story, Cooking with Thunder video, and pergola picture.

Twitter: 8,434 followers

The Happy New Year gif was the most popular post, followed by the welcome back graphic, top nine photos of 2016, fog photo, and student headshots announcement.

Instagram: 6,437 followers

2.3% growth. We have been making more use of Instagram stories. Each Monday in January we posted a series of graphics announcing the big events of the week. This series, called “This Week in Bobcat Nation” (see photo collage for examples) featured 4-8 infographics that detailed announcements in fun, attention-grabbing ways. The series, much like Snapchat, lasted for 24 hours and in that period of time gathered, on average, 1,300+ views.

Snapchat – roughly 500 (Snapchat has no way to calculate number of followers, but actual viewership helps us get an idea)

Our Snapchat account launch has been a major success. Over the past month, the account has been “taken over” (We provide departments with log in information, meet to brainstorm content to produce over the week, and provide contracts to any students that will use the account) by Housing, Admissions, Athletics, and Panhellenic, and has produced a variety of content and engaging stories. In just one month, the average snap gets about 400 views which allows for us to estimate that we have over 400 (possibly 500+) followers.

 

This slideshow requires JavaScript.

This slideshow requires JavaScript.